Limepay
Fintech & Financial Services
- Media Coverage
Limepay, Australia’s white-label BNPL infra provider, enlisted Third Hemisphere to rapidly establish enterprise credibility and drive sustained national media momentum ahead of its public launch.
The Challenge
Limepay was preparing for its public launch after closing an oversubscribed $6 million seed round, positioning itself as Australia’s only white-label Buy Now Pay Later (BNPL) infrastructure provider. Despite strong investor backing and a differentiated model, the company had minimal market awareness and was competing in a crowded sector dominated by well-known public players. The challenge was to rapidly establish credibility with enterprise retailers, investors, and financial media while positioning Limepay as a serious industry contender.
Our Strategy
Third Hemisphere designed and executed a structured media strategy to introduce Limepay to the Australian financial ecosystem. The program focused on tier-one financial and business media to validate Limepay’s white-label BNPL model and highlight its differentiation from consumer-facing BNPL brands. Through coordinated campaign cycles, thought leadership positioning, and targeted trade media engagement, Third Hemisphere built sustained coverage momentum across national outlets and sector-specific publications to establish Limepay as a credible infrastructure player in the payments market.
The Results
The campaign generated consistent tier-one coverage across Australia’s leading financial and business publications, alongside ongoing trade media visibility. Each campaign cycle delivered multiple high-profile features, reaching an estimated online readership of nearly 15 million. The sustained visibility drove significant spikes in website traffic and inbound enquiries from enterprise retailers and corporate partners. Within months of launch, Limepay achieved industry recognition as a leading white-label BNPL provider and was frequently referenced in broader sector coverage alongside established ASX-listed competitors.
- $6M Seed Round Closed Oversubscribed Pre-Launch Funding
- 16 Tier-1 Media Features Per Campaign National Business Coverage
- 14.9M Online Readership Financial & Business Media Reach
- 130K Estimated Online Views High-Intent Audience Exposure