Fremantle Seaweed: AI Visibility
Sustainability & Climate
- Marketing for AI
- Content Marketing
- Media Coverage & PR
Fremantle Seaweed had nothing for an AI engine to cite. Third Hemisphere placed GDM editorials on Reuters and Markets Insider and surrounded them with an earned media programme that generated 287 global pick-ups, giving a seed-stage company an indexed, citable presence in the sources AI engines treat as authoritative.
The Challenge
Fremantle Seaweed is a seed-stage Western Australian climate company. Before engaging Third Hemisphere it had almost no public profile: nothing for a journalist to find, and nothing for an AI engine to cite. For a company raising capital, invisibility in the sources AI engines draw on means absence from the answers investors now ask them.
Our Strategy
Alongside the earned media programme, Third Hemisphere placed GDM editorials in high-authority international outlets that AI engines index and cite, deliberately building the citable source base a young company otherwise lacks.
The Execution
GDM editorials were placed on Reuters and Markets Insider, while the earned media programme, an AFR exclusive with global rollout and national broadcast coverage, supplied the authority signals around them.
The Results
GDM editorials ran on Reuters and Markets Insider. The earned media programme supplied the authority signals around them: an AFR exclusive with 287 global pick-ups and national 7NEWS broadcast coverage. A seed-stage company now has an indexed, citable presence in the international business media that AI engines treat as authoritative sources.
- 287 global pick-ups supplying authority signals
- Reuters, Markets Insider GDM outlets AI engines index and cite
- Zero starting AI-citable footprint