Fremantle Seaweed
Sustainability & Climate
- Media Coverage & PR
- Investor Relations
- Content Marketing
- Marketing for AI
Third Hemisphere took seed-stage Fremantle Seaweed from near invisibility to an AFR exclusive with 287 global pick-ups, national 7NEWS coverage, and GDM editorials on Reuters and Markets Insider. The programme generated 36 new investor connections and 25 meetings in a single month, giving the company a media profile and investor pipeline well beyond its size.
The Challenge
Fremantle Seaweed is a seed-stage Western Australian company growing seaweed for carbon and agricultural applications. It had a compelling mission, a $2.3 million seed raise to announce, and almost no public profile. The brief was the classic startup challenge: make a small company impossible to ignore, first for investors, then for the customers and partners who follow coverage.
Our Strategy
Third Hemisphere ran the raise as an AFR exclusive, then rolled the story out globally, pairing earned media with direct investor marketing so coverage converted into pipeline.
The Execution
The team followed with a national broadcast push, GDM editorials placed in international business media so the company shows up in search and AI-generated answers, and a commercial hatchery announcement built for Western Australian mastheads and their regional network, alongside the investor marketing programme.
The Results
The seed raise generated 33 earned placements plus 287 global pick-ups from the AFR exclusive, with 7NEWS running the story nationally. GDM editorials ran on Reuters and Markets Insider, with lifestyle amplification through Perth Is OK's channels. The hatchery campaign landed a dedicated print feature in The West Australian and Countryman, syndicated across Seven West Media's regional network, plus Food Magazine and Food & Drink Business. Investor marketing generated 36 new investor connections and 25 meetings in April alone, and the CEO was named in CEO Magazine's Sustainability Leaders 2026.
- 287 global pick-ups from the AFR exclusive
- 33 earned placements for the seed raise
- 36 new investor connections in April
- 25 investor meetings in April