Circulate Capital
Sustainability & Climate
- Media Coverage
Third Hemisphere led Circulate Capital's Singapore launch for a landmark ocean-plastic fund in Asia, delivering 62 media features and building credibility for a new environmental finance category.
The Challenge
Circulate Capital launched a landmark investment fund dedicated to preventing ocean plastic pollution across South and Southeast Asia. The firm needed to introduce a complex circular economy investment model to both regional and international audiences while establishing the credibility of a new category of environmental finance. The launch required strong media engagement across Singapore and global financial publications to ensure the fund was recognized as a major milestone in sustainable investment.
Our Strategy
Third Hemisphere led the communications strategy for the launch of the fund in Singapore, developing a coordinated media engagement program targeting international financial, sustainability, and regional news outlets. The campaign included proactive pitching, journalist briefings, and executive interviews designed to position the fund as a pioneering investment vehicle addressing ocean plastic pollution in Southeast Asia.
The Results
The launch achieved extensive coverage across global financial and regional media outlets, including Nikkei Asia, Reuters, Bloomberg, and the Los Angeles Times. The campaign generated 62 media features and successfully positioned Circulate Capital’s fund as a leading example of circular economy investment in Asia. The visibility helped establish early credibility for the initiative and raised awareness of investment-led solutions to ocean plastic pollution.
- US$106M Ocean Plastics Fund Announced Regional impact investment
- 62 Media Features Across Global Press International news coverage
- Tier-1 Headlines in Nikkei, Reuters & Bloomberg Top-tier financial media
- Southeast Asia Launch Campaign Delivered Singapore market announcement