Australian Payment Plus
Technology & Deep Tech
- Media Coverage
Third Hemisphere led a milestone-led communications campaign for Australian Payments Plus, elevating its public profile and highlighting the more than $1 trillion processed through AP+ systems. The effort positioned AP+ at the center of national payments discussions, building credibility with top-tier financial media.
The Challenge
Australian Payments Plus (AP+) was a newly consolidated national payments infrastructure organisation operating largely behind the scenes despite powering many of Australia’s most widely used payment systems. After years of advocacy with government and major stakeholders, AP+ needed to step out of stealth and build national awareness of the critical role its infrastructure plays in enabling digital payments across the country.
Our Strategy
Third Hemisphere designed a milestone-led communications campaign centred on the scale and importance of AP+’s infrastructure, highlighting the more than $1 trillion in payments processed through its systems. The strategy positioned AP+ and its leadership at the centre of the national payments conversation while briefing and securing interviews with Australia’s top tier-one financial services journalists.
The Results
The campaign successfully brought AP+ into the public spotlight, elevating awareness of the organisation and the national payments infrastructure it operates. By positioning the $1 trillion milestone and securing coverage with leading financial media, AP+ established credibility and visibility as the central organisation powering Australia’s digital payments ecosystem.
- $1 trillion in payments INFRASTRUCTURE SCALE
- Top financial media interviews TIER-ONE MEDIA ENGAGEMENT
- National brand launch MARKET VISIBILITY
- Australia’s payment networks BPAY, EFTPOS, NPP, PAYID & PAYTO