ARC Ento Tech
Sustainability & Climate
- Media Coverage
- Investor Relations
Third Hemisphere launched ARC Ento Tech with a targeted media campaign, securing Tier-1 exclusives to position its waste-to-energy technology and attract investors and policymakers.
The Challenge
ARC Ento Tech had developed an innovative waste-to-energy solution addressing global waste management and resource recovery challenges. As an emerging technology company, the challenge was to introduce the business to the market in a way that demonstrated both the commercial viability of its technology and the broader economic impact of its model. The goal was to build credibility quickly and generate strong visibility among investors, industry stakeholders, and national business media.
Our Strategy
Third Hemisphere developed a targeted media launch strategy focused on positioning ARC Ento Tech as a commercially viable climate technology innovator. The campaign centred on a clear narrative linking waste management challenges with scalable energy solutions and investment opportunity. Third Hemisphere secured a high-impact exclusive to anchor the announcement and coordinated broader media outreach to amplify the story across national business and news outlets.
The Results
The launch generated immediate national visibility, with the announcement securing prominent Tier-1 coverage and broad syndication across major news outlets. The campaign established ARC Ento Tech as an emerging player in the waste-to-energy sector and helped introduce the company’s technology and commercial model to investors, policymakers, and the wider market. The strong media response also contributed to early recognition of the company within national startup and innovation conversations.
- Tier-1 Launch Story Exclusive National Feature
- 16 Media Placements National Business & News Coverage
- 11 Syndicated Mastheads News Corp Network Distribution
- Top Startup Recognition Featured in National Startup List