TP24 case study
Global investor campaign
Situation
- TP24 is a global business lending fintech, headquartered in Zurich with local offices in Melbourne, Amsterdam, and London and ambitions to scale and licence throughout the globe.
- Third Hemisphere was engaged to manage the global media strategy to announce their £345m (A$600m) debt deal with Barclays.
- Our objective was to create and execute an overarching global media strategy across key markets in the UK, EU, Switzerland (TP24’s HQ), and Australia.
Action
- We developed a comprehensive strategy involving four independent but coordinated implementations in each market, necessitating coordinating regional exclusives on different time zones in a way that did not hurt the exclusives in other regions.
- We crafted one primary media release that was then tailored to the style and needs of the different media landscapes, then coordinated the four teams’ pitching efforts across the four regions including a Bloomberg exclusive in the EU/UK and an AFR exclusive in Australia.
- This required tight management of the three other PR teams, to ensure no one jumped the gun and hurt anyone else’s chances of securing then keeping their exclusive!
Results
- We secured separate UK and EU exclusives in Bloomberg, and an Australian exclusive in the AFR, published simultaneously.
- We mass-distributed the different releases in the four regions and achieved over 100 pieces of organic coverage and 100 syndications worldwide, reaching an audience of over 1 million investors and SMEs per country.
- The compelling narrative generated from this story also led to the creation of hundreds of new leads for future investments and business opportunities, underscoring the significant impact of a well-executed media campaign!