Polemos case study
Blockchain & Crypto
Situation
- After starting as a blockchain gaming guild, Polemos evolved into one of the world’s leading blockchain gaming asset col-lateralisation platforms, pioneering the issuance of a unique token.
- We were engaged to manage global PR for their launch, capital raises, and key milestones.
- Our brief was to establish Polemos as a leader in their highly specialised, niche, and technical sector while effectively communicating their value to mass-market media and gamers alike.
Action
- We began by translating Polemos’ complex platform into accessible language that any layperson could understand, developing messaging that simplified the platform’s benefits for both mass-market media and gaming enthusiasts.
- We then pitched multiple stories to tier-1 mass media, leveraging corporate milestones to gain the interest of the publications, and then using the opportunity to explain in layperson’s terms exactly what it all meant.
Results
- Polemos gained widespread recognition as a pioneering blockchain gaming asset collateralization platform through extensive global media coverage in tier-1 crypto publications, including Cointelegraph and The Australian.
- The new CEO announcement gained positive attention, reinforcing Polemos’ leadership narrative.
- By effectively communicating their innovative platform to mass-market media and gamers, we fostered a broader understanding and acceptance within their target audiences.