Monoova, celebrating its fifth anniversary, has undergone a significant brand refresh, executed by Kick Agency, to highlight its commitment to innovation and its future-focused vision for payments in Australia. The refresh includes a bold update to Monoova’s logo, now a dynamic purple “M” representing financial flows, with a turquoise block symbolizing stability. The new brand identity also features vibrant colors, custom icons, and flexible graphic elements.
The Monoova Block will appear in real-world branding, including merchandise and corporate events. The refresh comes as Monoova surpasses $130 billion in transactions and wins the Excellence in Payments award at the Australian FinTech Awards. Google Pay and Apple Pay were also added to its services. Despite the changes, Monoova kept its well-loved tagline, “Make Money Move,” resonating with clients. This rebrand strengthens Monoova’s position as a leader in Australia’s payments ecosystem.
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