Listing day can be one of the most amazing moments in a founder or CEO’s career—but there are many hoops to jump through before you get there.
Before the branded cupcakes, bubbles, and that much-awaited bell-ringing moment, you’ll need months, sometimes even years, of planning–from formulating a plan B capital strategy and assembling your dream team to building a media strategy and leveraging the right media.
In this editorial for Stockhead, we focus on the latter two. Specifically, we outline the media activities you should plan for in the lead up to your IPO, starting at 12 to 24 months before listing.
Read more about how you can build a media strategy for a successful ASX IPO here.
