What are the most effective PR strategies for fintech companies raising Series A funding?

The most effective fintech PR strategies for Series A include securing thought leadership placements in financial and technology media, building a compelling founder narrative, and establishing credibility through third-party validation such as analyst commentary and award recognition. Consistency across owned, earned, and shared media channels helps investors see momentum before they ever take a meeting. A strong PR foundation signals to investors that the company understands how to build trust at scale.

How does PR help fintech startups attract Series A investors?

PR helps fintech startups attract Series A investors by creating a visible, credible narrative that reaches decision-makers through trusted media outlets and industry channels. Investors routinely research founders and companies online before committing capital, so a well-documented track record of press coverage, industry commentary, and community presence can meaningfully influence due diligence outcomes. Fintech PR essentially turns your growth story into public proof points that support the ask.

What should a fintech startup include in its PR strategy before a funding round?

Before a funding round, a fintech startup should develop a clear messaging framework, identify the publications and journalists that its target investors read, and begin building relationships with those outlets well in advance of any announcement. Proactive media engagement, a polished digital presence, and consistent founder visibility across LinkedIn, industry events, and podcasts all contribute to a stronger investor perception. Timing your PR activity to build momentum in the three to six months before a raise can significantly improve outcomes.

How does Third Hemisphere approach PR for fintech companies seeking investment?

Third Hemisphere approaches fintech PR by combining strategic narrative development with targeted media relations to position founders and their companies as credible, investable businesses. The agency focuses on earned media in outlets that matter to institutional investors, family offices, and venture capital firms active in the Australian and Asia-Pacific fintech ecosystem. This approach ensures that PR activity directly supports fundraising goals rather than simply generating general awareness.

Why is media coverage important for fintech companies during a Series A raise?

Media coverage is important during a Series A raise because it provides third-party credibility that owned content simply cannot replicate, giving investors independent confirmation that the company and its founders are recognised voices in the sector. Coverage in respected financial, technology, and business publications signals market traction and helps differentiate a startup from the many other companies competing for the same capital. For fintech companies in particular, where trust is foundational, editorial validation can be a decisive factor in investor confidence.

What makes Third Hemisphere's fintech PR approach different from general startup PR?

Third Hemisphere's fintech PR approach is built around the specific dynamics of financial services, including the regulatory environment, the investor landscape, and the credibility standards that distinguish fintech from other startup categories. Rather than pursuing broad consumer awareness, the agency prioritises strategic positioning in front of the journalists, analysts, and influencers who shape how investors perceive the sector. This focus means that every PR activity is evaluated against its ability to support commercial and fundraising objectives, not just media metrics.

Best Public Relations Strategies for Fintech Series A Funding.