Third Hemisphere Required Reading
The below articles are essential reading for anyone considering engaging a media or public relations (PR) agency. We focus on climate, technology and finance companies seeking tier-1 news media for capital markets and broader influence.
Almost as soon as I could talk, I wanted to learn how to be a great storyteller.
I would waddle...
Understanding the Distinct Differences Between PR and Marketing
It’s a common misconception that marketing...
Ensuring Strategic Value in Media Engagement
Why are you speaking?
It’s a question far...
Timing Considerations for Effective News Announcements
No, you’re not imagining it.
It’s...
I’ll tell you a secret. Sometimes the news you’re reading is entirely manufactured.
No, I’m...
If you’ve done any of the below at any point, don’t worry. You are part of the vast majority of companies...
Learning from My Hiring Mistake: The Importance of Fit
I actually made this mistake myself when...
You’re the founder or CEO of a finance or technology company. And you’re positive you’re onto the next...