Scrut Automation
Real Estate & Property
- Thought Leadership
- Content Marketing
Scrut Automation partnered with Third Hemisphere to deliver data-driven analysis of property sector trends, buyer behavior, and regional investment opportunities for the Australian market.
The Challenge
Scrut Automation, a B2B SaaS platform specializing in compliance, was struggling to compete with global giants in its space. By late 2023, the brand’s average cost-per-lead (CPL) had risen to $750, with only 15% of leads being sales-qualified. Scrut needed to optimize its marketing strategy to reduce CPL and increase the quality of its leads, all while facing aggressive competition from larger, better-funded players.
Our Strategy
Third Hemisphere executed a comprehensive marketing overhaul, including an end-to-end rebrand with a new UI/UX, fresh copy, and a refined visual system. The paid funnel was restructured with three-tier keyword segmentation (high intent, low intent, and negative keywords), Target-CPA bidding, and optimized landing pages tailored to compliance. Audience and intent-based retargeting campaigns were deployed across Google, LinkedIn, and Quora to drive highly qualified leads.
The Results
The campaign reduced CPL by 85%, dropping it from $750 to $91, while increasing the sales-qualified lead rate from 15% to 40%. With an average spend of $15K per month, the efforts generated 640 high-quality leads, delivering strong results and positioning Scrut Automation as a competitive force in the B2B SaaS market.
- $750 to $91 CPL Cost-per-lead reduced by 85%
- 40% Sales-Qualified Lead Rate Lead qualification jumped from 15% to 40%
- 640 High-Quality Leads Generated from a $15K/month media budget
- $15K Monthly Media Spend Achieved significant results with optimized ad spend