Australian Payments Plus (AP+) has selected PR agency Third Hemisphere to support its public relations, joining Third Hemisphere’s growing portfolio of financial services, fintech, and technology trailblazers.
AP+ is a member-owned organisation operating in the public interest to build and operate Australia’s payments infrastructure.
Its household name brands include BPAY, eftpos, New Payments Platform (NPP), Osko, Beem, PayTo, PayID, and ConnectID, and it has over 150 partner institutions that have transacted tens of billions through its infrastructure.
AP+ is transforming payments in Australia with its globally-competitive, resilient, and accessible payment services for financial institutions and payment services providers, facilitating the provision of low-cost solutions for businesses and their customers.
AP+ will join other leading finance companies in Third Hemisphere’s portfolio, including listed digital lender MONEYME (ASX:MME), which was Third Hemisphere’s first ever client in 2015, Australia’s leading provider of PayTo Monoova, global investment and trading technology solutions provider with $20 billion in assets under administration ViewTrade, global private equity investment firm The Riverside Group, and ASX-listed wholesale fund manager focused on alternative assets DigitalX (ASX:DCC).
Third Hemisphere is distinct from other PR companies due to its investment, capital raising, and capital markets communication expertise, owing to a team composed of not just former journalists, reporters, and professional writers but also entrepreneurs, founders, VCs, and investors.
This positions it especially well to build public relations, communications, brand, and growth strategies that directly contribute to the long-term commercial goals of its clients, according to Third Hemisphere.
Hannah Moreno, founder & CEO of Third Hemisphere, said: “Our clients are all reimagining entire industries, or even creating whole new ones in some cases. We help these current and future captains of industry lead the conversation and drive national agendas, launch and scale world-changing innovation globally, and solidify the strategy and investment they need to do so.
“Australian Payments Plus fits right in with its mission to build and operate payments infrastructure that is trusted by everyone in Australia. So we look forward to working closely with the team as it continues to transform payments – and kick major growth goals for many years in the process.”
Bruno Bouchet, Head of Comms, at Australian Payments Plus, said: “We’re delighted to have Third Hemisphere on board to support our public relations. They bring so much experience in the payments space and have a keen understanding of our vital role in ensuring a healthy domestic payments ecosystem and in building trust in payments. Their immediate infusion of energy and enthusiasm has been so exciting.”
Third Hemisphere was founded in early 2015 with an initial focus on fintech and financial services that quickly expanded to include the broader technology and investment ecosystem.
It has won and been a finalist for Mumbrella’s “Agency of the Year” on successive years, while Hannah was awarded “Woman of the Year” in 2024 for B&T’s Women Leading Tech awards, as well as winning and being a finalist for Mumbrella’s “PR Professional of the Year” and “PR Leader of the Year”.
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Third Hemisphere (www.thirdhemisphere.agency) is a specialist climate, tech, and finance PR and marketing agency for innovators and leaders who are breaking new ground, and changing the world for the better. It helps clients lead the conversation to create impact and become category leaders, through strategic and integrated communications across tier-1 news media, social, and digital channels. This drives commercial outcomes with investors, customers, partners, talent, and governments.
Third Hemisphere was awarded 2023 Mumbrella Boutique Agency of the Year and 2023 SABRE Best Financial Services Campaign. Founder and Managing Director, Hannah Moreno, has also been awarded B&T’s Women Leading Tech “Woman of the Year” in 2024, Mumbrella’s 2023 PR Professional of the Year, and was also finalist for Mumbrella’s 2024 “PR Leader of the Year”, the 2023 PR Agency Head of the Year at the PR Asia Awards, and the 2021 Women in Finance Awards.
