As businesses navigate the transformative landscape of 2025, leading with AI has become essential for success. Felipe Rubim, Managing Director at CI&T, emphasizes that adopting generative AI isn’t optional but critical for staying competitive. Sharing insights from deploying CI&T FLOW, an enterprise-ready AI tool, Rubim highlights its transformative impact, including a 35% reduction in project timelines for a telecommunications client and exponential efficiency gains across CI&T’s global clients like Bullla.
Industry-wide, the benefits of AI are evident. A 2023 PwC study reveals a 20% improvement in operational efficiency for companies integrating AI within the first year, while McKinsey reports up to a 15% increase in profitability for those adopting AI at scale.
Rubim outlines three actionable strategies for organizations:
- Set the Scene: Embrace AI early to thrive in a tech-driven future.
- Define Objectives: Establish measurable OKRs and remain agile to refine strategies based on data insights.
- Lead by Doing: Foster an AI-first mindset by using tools hands-on, embedding AI into workflows, and encouraging team innovation.
By aligning AI strategies with real-world use cases and prioritizing client value, businesses can achieve sustainable competitive advantage.
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