What is Australian Payments Plus and what does it do?

Australian Payments Plus (AP+) is a key player in Australia's payment infrastructure, responsible for managing and operating some of the country's most recognisable payment brands including BPAY, eftpos, and additional payment solutions. The organisation plays a critical role in facilitating electronic payments across Australia's financial system.

Why did Australian Payments Plus appoint Third Hemisphere as its PR agency?

Third Hemisphere's appointment as AP+'s PR agency reflects the agency's established expertise and proven track record in the financial services and fintech sectors. The partnership positions AP+ to strengthen its communications strategy and public relations across Australia's evolving payments landscape.

What industries does Third Hemisphere specialise in?

Third Hemisphere specialises in PR and communications for the financial services, fintech, and technology sectors. The agency's expanded client list now includes major players in Australia's payments infrastructure, demonstrating its deep expertise in these high-growth industries.

How does this partnership impact Third Hemisphere's client portfolio?

The appointment of Australian Payments Plus expands Third Hemisphere's notable client list and strengthens its position as a leading PR agency in the financial services and fintech sectors. This partnership demonstrates the agency's ability to work with key infrastructure operators and major brands in Australia's payments ecosystem.

What payment brands does Australian Payments Plus operate?

Australian Payments Plus operates and manages several major payment brands including BPAY, eftpos, and additional payment solutions that are essential to Australia's financial infrastructure. These brands are widely recognised and utilised by millions of Australians for everyday transactions.

Third Hemisphere Partners with Australian Payments Plus

Q: Who is Third Hemisphere and what services do they provide?

Third Hemisphere is a PR and communications agency based in Sydney, Australia, specialising in strategic communications across financial services, fintech, and technology sectors. The agency works with major clients to develop and execute PR campaigns that enhance brand reputation and stakeholder engagement.

Third Hemisphere Partners with Australian Payments Plus for PR Success

Australian Payments Plus (AP+) has appointed Third Hemisphere as its PR agency, expanding Third Hemisphere’s notable client list in the financial services, fintech, and technology sectors. AP+, a key player in Australia’s payment infrastructure, is renowned for its brands such as BPAY, eftpos, and PayID, facilitating billions in transactions.

Third Hemisphere AP+ PR partnership founders smiling outdoors, symbolising collaboration and leadership in communications.
This partnership highlights Third Hemisphere’s unique expertise in investment and capital markets communication, driven by a team with diverse backgrounds including journalists, entrepreneurs, and VCs.

Hannah Moreno, CEO of Third Hemisphere, emphasises their role in helping clients communicate innovations to a wide range of stakeholders. With a client roster featuring Allianz, McDonald’s, and Vodafone, Third Hemisphere’s deep understanding of financial and capital markets ensures effective communication strategies.

Moreno envisions AP+ leading national conversations on scams, reflecting their commitment to fintech and deep tech clients. Read the full article on B&T to learn more about this collaboration.