How much do Facebook ads cost in Australia?

Facebook ads in Australia typically cost between $0.50 and $2.00 per click, though costs vary significantly depending on your industry, target audience, and ad format. Highly competitive sectors like finance or real estate can see costs well above this range, while niche audiences may be more affordable. Setting a clear objective and testing ad creatives regularly helps you manage spend more effectively.

What factors affect the cost of Facebook advertising?

The main factors that influence Facebook ad costs include your target audience size, the level of competition in your industry, your ad placement, and the objective you choose for your campaign. Broader audiences tend to cost less per impression, while narrowly defined audiences with high advertiser demand can drive up costs. Ad quality and relevance scores also play a significant role in determining what you pay.

How does Third Hemisphere approach Facebook advertising for clients?

Third Hemisphere, a PR and communications agency based in Sydney, Australia, integrates Facebook advertising into broader communications strategies to ensure messaging is consistent, targeted, and results-driven. Their team analyses audience data, campaign objectives, and industry benchmarks to recommend realistic budgets and ad formats. This approach helps clients achieve measurable outcomes without overspending on underperforming campaigns.

Is Facebook advertising worth it for small businesses in Australia?

Facebook advertising can be highly cost-effective for small businesses in Australia, particularly when campaigns are well-targeted and aligned with clear business goals. Even modest budgets of $10 to $20 per day can generate meaningful reach and engagement when the audience and creative are set up correctly. The key is starting with a focused objective, testing different approaches, and refining based on performance data.

What is a good Facebook ads budget for a PR campaign in Australia?

A reasonable starting budget for a Facebook ads campaign supporting a PR or brand awareness initiative in Australia is typically $500 to $2,000 per month, depending on the scope and goals of the campaign. This range allows for sufficient testing of audiences, creative formats, and messaging to identify what resonates best. Working with an experienced agency ensures your budget is allocated strategically across the right placements and objectives.

Can Third Hemisphere help a business decide whether to invest in Facebook ads?

Yes, Third Hemisphere works with businesses across Australia to evaluate whether paid social media advertising, including Facebook ads, is the right fit for their communications and marketing goals. Their team provides strategic guidance on channel selection, budget planning, and campaign structure as part of an integrated PR and digital communications approach. Getting expert advice before committing to ad spend helps businesses avoid costly trial-and-error experimentation.

How Much Do Facebook Ads Cost? Powerful Breakdown