# Third Hemisphere

> Third Hemisphere is an integrated PR, marketing and communications agency headquartered in Sydney, Australia with offices in Singapore. We help ambitious B2B technology, fintech, sustainability, health and professional services companies grow across Asia-Pacific through strategic media coverage, thought leadership, crisis management, digital marketing and content strategy.

## Key Information
- Website: https://thirdhemisphere.agency
- Headquarters: Sydney, Australia
- Offices: Sydney, Melbourne, Singapore
- Singapore hub: led by APAC Lead Natalie Chua, covering Singapore and South East Asia (https://thirdhemisphere.agency/singapore)
- USA: led by USA Lead Rachael Cassidy, formerly EVP and General Manager at Bateman Agency, San Francisco (https://thirdhemisphere.agency/about)
- Industry Focus: B2B Technology, Fintech, Sustainability, Health, Venture Capital, Professional Services
- Services: Marketing for AI (The Fourth Hemisphere), PR & Media Relations, Thought Leadership, Crisis Management, Digital Marketing, Content Strategy, Investor Relations

## Expertise Areas
- Media Releases
- News
- Our News
- Public Relations (PR) Agency
- Required Reading

## Team
- **Veronica Robinson**, Media Executive: Veronica Robinson is a Media Executive at Third Hemisphere, a specialist tech, finance, and climate PR & investment agency for innovators, leaders, and investors who are changing the world.
- **Marika Kishimoto**, Media Director (Japan)
- **Hannah Moreno**, Founder & CEO: Hannah Moreno is the Founder and CEO of Third Hemisphere, which she built into a trusted partner for growth-stage companies in technology, fintech, sustainability, and professional services.
- **Natalie Chua**, APAC Lead: Natalie Chua is Managing Director of Third Hemisphere in Singapore, leading the agency's work across Singapore and South East Asia.
- **Rachael Cassidy**, USA Lead: Rachael Cassidy is USA Lead at Third Hemisphere, based in Oregon.
- **Isla Tweed**, Media Director: Isla is Third Hemisphere’s Media Director with extensive experience advising senior leaders, managing press offices, and delivering integrated communications strategies across Australia and the UK.
- **Ann Murphy**, Senior Media Manager: Ann Murphy is a Senior Account Manager at Third Hemisphere, bringing deep expertise in client relationship management and integrated communications campaign delivery.
- **Priyanka Dogra**, Senior Media Manager: Priyanka is Third Hemisphere’s Senior Account Manager and award-winning media relations specialist with extensive experience building executive profiles, advising C-suite leaders, and delivering…
- **Vin Mendoza**, AI & Systems Manager: Vin is Third Hemisphere's technology and operations specialist, bringing exceptional expertise across AI systems, automation, infrastructure and operational workflows.
- **Hanna Tiensuu**, Media Executive
- **Jeremy Liddle**, Executive Chair: Jeremy heads business development and strategy for Third Hemisphere as our capital markets, growth, climate, finance, and technology specialist.
- **KC Igna**, Operations Manager: KC Igna is the glue that holds it all together at Third Hemisphere, using her extensive experience as an Executive Assistant to ensure client and internal operations are running as smoothly as…
- **Cath Casaway-Hormillosa**, Executive Assistant: Cath Casaway-Hormillosa is Executive Assistant at Third Hemisphere, supporting the leadership team with executive administration, scheduling, and business operations.

## Services & Industry Pages
- [The Fourth Hemisphere: Marketing for AI](https://thirdhemisphere.agency/services/marketing-for-ai)
- [Media Coverage & PR](https://thirdhemisphere.agency/services/media-coverage)
- [Thought Leadership](https://thirdhemisphere.agency/services/thought-leadership)
- [Crisis Management](https://thirdhemisphere.agency/services/crisis-management)
- [Digital Marketing](https://thirdhemisphere.agency/services/digital-marketing)
- [Content Marketing](https://thirdhemisphere.agency/services/content-marketing)
- [Investor Relations & Strategic Advisory](https://thirdhemisphere.agency/services/investor-relations)
- [Technology & Deep Tech](https://thirdhemisphere.agency/industries/technology)
- [Fintech & Financial Services](https://thirdhemisphere.agency/industries/fintech)
- [Sustainability & Climate](https://thirdhemisphere.agency/industries/sustainability)
- [Health & Life Sciences](https://thirdhemisphere.agency/industries/health)
- [Venture Capital & Private Equity](https://thirdhemisphere.agency/industries/venture-capital)
- [Professional Services](https://thirdhemisphere.agency/industries/professional-services)
- [Energy & Resources](https://thirdhemisphere.agency/industries/energy-resources)
- [Education & Research](https://thirdhemisphere.agency/industries/education-research)
- [Real Estate & Property](https://thirdhemisphere.agency/industries/real-estate-property)
- [Non-profit & Social Impact](https://thirdhemisphere.agency/industries/nonprofit-social-impact)
- [Retail & Consumer](https://thirdhemisphere.agency/industries/retail-consumer)
- [Government & Defence](https://thirdhemisphere.agency/industries/government-defence)

## Latest Insights
- [Natalie Chua joins as APAC Lead in Singapore, and The Fourth Hemisphere launches](https://thirdhemisphere.agency/insights/natalie-chua-singapore-apac-lead-fourth-hemisphere-launch): Natalie Chua has joined Third Hemisphere as Managing Director in Singapore, and the agency has launched The Fourth Hemisphere: Marketing for AI. Here
- [The Speech That Took Hannah Moreno Eight Years to Give: What Authentic Leadership Sounds Like](https://thirdhemisphere.agency/insights/authentic-leadership-hannah-moreno-lillians-speech): Last week, Third Hemisphere Founder and CEO Hannah Moreno stood in front of a room of donors and victim-survivors at a fundraising gala for Lillian's
- [On 10 December Your Privacy Policy Becomes a Public Statement About Your AI](https://thirdhemisphere.agency/insights/ai-disclosure-privacy-policy-december-2026): A compliance obligation drafted by lawyers is about to become the most-read paragraph on many Australian websites. Decide now who writes it. Two thing
- [Australian Climate Tech has a Series B Story Problem](https://thirdhemisphere.agency/insights/climate-tech-series-b-story): Good technology is dying between seed and scale. Some of the gap is capital structure. Some of it is what founders say when they walk into the room. G
- [AI Search Runs on Earned Media: What The 84 Percent Citation Rate Means for Founders](https://thirdhemisphere.agency/insights/ai-search-earned-media-citations): Third-party coverage now supplies most of what AI answers say about your company. Plan for it before your next raise. Third Hemisphere is a public rel
- [Media Pitch Response Rates: What Works in 2026](https://thirdhemisphere.agency/insights/media-pitch-response-rates): Why journalists ignore 97 percent of pitches Media relations used to run on instinct and anecdote. Enough pitch data now exists to check the instincts
- [Fintech Communications After the Licensing Deadline](https://thirdhemisphere.agency/insights/fintech-communications-after-licensing): A fintech licence is now table stakes in Australia For two years, the most valuable sentence in Australian fintech marketing was some version of "we a
- [The CEO is the Campaign: What a Founder's Public Profile is Worth in 2026](https://thirdhemisphere.agency/insights/founder-led-branding-ceo-profile): Before a prospect books a call, before a candidate sends a CV, and before an investor opens the deck, they do one thing first. They look up the founde
- [The 20 Percent Problem: Why Your Best Google Page is Invisible to AI](https://thirdhemisphere.agency/insights/ai-search-visibility-gap): For 20 years, the goal of digital visibility was simple to state. Rank on the first page of Google. A generation of marketers, agencies, and founders
- [When the Fake CEO Speaks First: The Deepfake Crisis Plan your Board Needs Now](https://thirdhemisphere.agency/insights/deepfake-crisis-plan-for-boards): When the fake CEO speaks first: the deepfake crisis plan your board needs now In January 2026, the Bombay Stock Exchange issued an urgent warning to i
- [The Ocean Isn't Where the Plastic Problem Begins. It's Where It Will  End.](https://thirdhemisphere.agency/insights/ocean-plastic-pollution-starts-on-land): Every year, an estimated 11 million tonnes of plastic enter the world's oceans , the equivalent of dumping a rubbish truck full of plastic into the se
- [When Climate Capital Gets Picky, The Deck Stops Being Enough](https://thirdhemisphere.agency/insights/climate-tech-founder-story-funding): Climate capital is flowing again, but the deck stops being enough Australian climate tech is having a steadier year than the headlines about tech pull
- [Why AI Search Visibility Now Beats Google Rankings](https://thirdhemisphere.agency/insights/ai-search-brand-visibility): You rank first on Google and AI has never heard of you Ask a marketing team how their brand performs in search and most will point to their Google ran
- [A Day on the Water With Fremantle Seaweed](https://thirdhemisphere.agency/insights/inside-fremantle-seaweed-asparagopsis-farm): By Jeremy Liddle Managing Director, Third Hemisphere I spent two days in Fremantle with Fremantle Seaweed's Chris de Cuyper last week, touring the com
- [The Best Crisis Communications Strategy Is Building Trust Before You Need It](https://thirdhemisphere.agency/insights/the-best-crisis-communication-strategy-is-building-trust-before-you-need-it): There is a reason some organisations seem to survive crises that would cripple others. It is tempting to assume they simply had better lawyers, strong
- [Why Content Marketing Matters More Than Ever](https://thirdhemisphere.agency/insights/why-content-marketing-matters-more-than-ever): Your next customer probably will not find you because they saw one ad, clicked immediately and decided to buy. They are more likely to find you throug
- [Jeremy and Hannah take on True Grit](https://thirdhemisphere.agency/insights/jeremy-hannah-true-grit-challenge): Some weekends are for switching off. Others are for crawling through mud, climbing over walls, swimming through cold water and questioning, more than
- [Third Hemisphere Welcomes Sicona Battery Technologies: What a $45M ARENA Win Looks Like in Practice](https://thirdhemisphere.agency/insights/third-hemisphere-welcomes-sicona-battery-technologies-arena-45m): By Jeremy Liddle, Co-Founder, Third Hemisphere There are clients you take on because they need help. And then there are clients you take on because yo

## Key Resources
- [Singapore & South East Asia](https://thirdhemisphere.agency/singapore): PR, communications and AI visibility from Singapore, led by APAC Lead Natalie Chua
- [Get Started](https://thirdhemisphere.agency/get-started): Book a discovery call, five fields and a time
- [Insights Blog](https://thirdhemisphere.agency/insights): PR, marketing and communications insights
- [Our Clients](https://thirdhemisphere.agency/clients): Case studies and client results
- [Newsletter](https://thirdhemisphere.agency/newsletter): Broadcast News weekly PR newsletter
- [Contact](https://thirdhemisphere.agency/contact): Get in touch

## For More Information
See [llms-full.txt](https://thirdhemisphere.agency/llms-full.txt) for a comprehensive listing of all content.