# Third Hemisphere: Complete Content Index

> This file provides a comprehensive machine-readable index of all published content on thirdhemisphere.agency for use by AI systems and language models.

## Organisation
- **Name:** Third Hemisphere
- **Type:** Integrated PR, Marketing & Communications Agency
- **Headquarters:** Sydney, Australia
- **Offices:** Sydney, Melbourne, Singapore
- **Track record:** 150+ clients, 20,000+ media placements, 64+ years combined experience
- **Leadership:** Hannah Moreno, Founder and CEO; Jeremy Liddle, Executive Chair
- **Singapore hub:** Led by APAC Lead Natalie Chua, covering Singapore and South East Asia (https://thirdhemisphere.agency/singapore)
- **USA:** Led by USA Lead Rachael Cassidy, formerly EVP and General Manager at Bateman Agency, San Francisco (https://thirdhemisphere.agency/about)
- **Website:** https://thirdhemisphere.agency
- **Focus:** B2B Technology, Fintech, Sustainability, Health, Venture Capital, Professional Services
- **Region:** Asia-Pacific (APAC)

## Team Members
### Hannah Moreno
- **Role:** Founder & CEO
- **Bio:** Hannah Moreno is the Founder and CEO of Third Hemisphere, which she built into a trusted partner for growth-stage companies in technology, fintech, sustainability, and professional services. She has 20+ years’ experience across the gamut of comms disciplines, has authored and placed hundreds of editorials for clients in Tier-1 media, and specialises in science and technology communications.
- **Specialties:** Strategic Communications, Technical Writing & Science Comms, Media Relations, Brand Strategy, B2B PR

### Natalie Chua
- **Role:** APAC Lead
- **Bio:** Natalie Chua is APAC Lead at Third Hemisphere in Singapore, leading the agency's work across Singapore and South East Asia. She joins from Redhill, South East Asia's fastest-growing communications agency, headquartered in Singapore, where she was Managing Director and, earlier, Deputy Managing Director. At Redhill she ran a business unit combining public relations and digital marketing, with responsibility for client leadership, new business, and profit and loss.
- **Specialties:** Regional Communications Strategy, Media Relations, Market Entry, South East Asia

### Jeremy Liddle
- **Role:** Executive Chair
- **Bio:** Jeremy Liddle is the Executive Chair of Third Hemisphere, bringing extensive experience in strategic communications, investor relations, and business development across the technology, sustainability, and financial services sectors. A passionate advocate for sustainable development, Jeremy is actively involved with the United Nations Sustainable Development Goals (SDGs) and wears the SDG colour wheel pin as a signature personal branding element.
- **Specialties:** Investor Relations, Strategic Communications, Business Development, Sustainability

### Mark Xiaolin Lu
- **Role:** Director
- **Bio:** Mark Xiaolin Lu is a Director at Third Hemisphere, based in Sydney, leading The Fourth Hemisphere, the agency's marketing for AI practice. He brings over 15 years in product and technology communications and B2B marketing across the United States, China, and Australia. Mark founded PrimaryCite.ai, an AI visibility consultancy helping technology and product brands become discoverable, compared, and trusted across AI platforms including ChatGPT, Claude, Gemini, Perplexity, and Google AI.
- **Specialties:** AI Visibility, Generative Engine Optimisation, B2B Positioning, Product Communications

### Isla Tweed
- **Role:** Account Director
- **Bio:** Isla is Third Hemisphere’s Account Director with extensive experience advising senior leaders, managing press offices, and delivering integrated communications strategies across Australia and the UK. She has worked across energy, sustainability, ESG, healthcare, financial services, transport, education, FMCG, and the built environment, supporting brands including Chery, Western Union, Coles, Warner Music Group, Roche Diagnostics, and Fujifilm.
- **Specialties:** Account Management, Client Relations, B2B Communications, Campaign Delivery

### Rachael Cassidy
- **Role:** USA Lead
- **Bio:** Rachael Cassidy is USA Lead at Third Hemisphere, based in Oregon. She is one of the only Australians to have worked at the very top of the US PR industry, representing some of the biggest Australian and US technology brands. Most recently she was Executive Vice President and General Manager at Bateman Agency, leading global communications strategy, narrative development, executive thought leadership, and C-suite counsel across a multi-million dollar client portfolio.
- **Specialties:** Corporate Reputation, Executive Communications, Crisis Management, IPO & Financial Communications, US Media

### Marika Kishimoto
- **Role:** Japan Lead
- **Bio:** Marika Kishimoto is Japan Lead at Third Hemisphere, based in Tokyo, leading the agency's work in the Japanese market. She brings 13 years across public relations and localisation, spanning agency and in-house roles, and has supported over 50 companies in sectors including automotive, real estate, energy, chemicals, construction, food and beverage, and technology. Her focus is B2B technology companies communicating in Japan and internationally.
- **Specialties:** Japan Market Entry, Media Relations, Bilingual Communications, B2B Technology

### KC Igna
- **Role:** Operations Manager
- **Bio:** KC Igna is the Operations Manager at Third Hemisphere, ensuring the smooth running of the agency's day-to-day operations, project management workflows, and internal processes. KC plays a critical role in keeping the team organised and projects on track across multiple client accounts.
- **Specialties:** Operations Management, Project Management, Process Optimisation

### Priyanka Dogra
- **Role:** Senior Account Manager
- **Bio:** Priyanka is Third Hemisphere’s Senior Account Manager and award-winning media relations specialist with extensive experience building executive profiles, advising C-suite leaders, and delivering strategic communications campaigns across Australia, India, and the wider APAC region. She has worked with more than 40 organisations across technology, cybersecurity, SaaS, AI, corporate, lifestyle, and not-for-profit sectors, including Adobe, Capgemini, BlackBerry, UiPath, GoDaddy, and Zoho.
- **Specialties:** Account Management, Client Relations, B2B Communications, Campaign Delivery

### Vin Mendoza
- **Role:** AI & Systems Manager
- **Bio:** Vin is Third Hemisphere's technology and operations specialist, bringing exceptional expertise across AI systems, automation, infrastructure and operational workflows. He designs and maintains the agency's technology stack, builds internal tools and AI-powered systems that streamline campaign delivery, and ensures the smooth running of the agency's digital infrastructure.
- **Specialties:** AI Systems, Automation, Technology Infrastructure, Operations

### Hanna Tiensuu
- **Role:** Account Executive

### Veronica Robinson
- **Role:** Account Executive

### Cath Casaway-Hormillosa
- **Role:** Executive Assistant
- **Bio:** Cath Casaway is Executive Assistant at Third Hemisphere, supporting the leadership team with executive administration, scheduling, and business operations. She brings over five years' experience supporting founders and CEOs across the United States, the United Kingdom, Malaysia, and the Philippines, in industries spanning communications, consulting, marketing, cybersecurity, and professional services.
- **Specialties:** Executive Support, Business Operations, Process Improvement, SOP Development

### Mariam Imran
- **Role:** USA, UK, EU, & MENA
- **Bio:** Mariam Imran leads Third Hemisphere's work across the USA, UK, EU, and MENA, based in Karachi and working across those time zones. She brings over nine years in communications and PR, spanning media relations, executive communications, thought leadership, product PR, and internal communications. She has advised 30 or more organisations across 18 countries in fintech, banking, energy, healthcare, AI, and SaaS.

## Pages
- [Our Approach](https://thirdhemisphere.agency/our-approach) (core)

## Blog Posts (382 articles)
### Your First Climate Disclosure Will Be Read as a Public Statement
- **URL:** https://thirdhemisphere.agency/insights/climate-disclosure-communications-risk
- **Date:** 2026-09-09
- **Category:** Required Reading
- **Summary:** Group 2 entities entered their first reporting period under Australia's mandatory climate reporting regime on 1 July 2026. Group 1 lodged first, with reports covering financial years that began from 1

### A Levy on Digital Advertising Just Changed Who Pays for Australian Journalism
- **URL:** https://thirdhemisphere.agency/insights/news-bargaining-incentive-explained
- **Date:** 2026-09-08
- **Category:** Required Reading
- **Summary:** Australia's News Media Bargaining (Administration) Bill 2026 cleared parliament in August with a 2.75 percent charge on Australian digital advertising revenue. Platforms that strike commercial agreeme

### Pitching a Newsroom That Has Lost a Generation of Journalists
- **URL:** https://thirdhemisphere.agency/insights/pitching-shrinking-newsrooms
- **Date:** 2026-09-07
- **Category:** Required Reading
- **Summary:** Pitching a Newsroom That Has Lost a Generation of Journalists Nine Entertainment cut 30 newsroom jobs at The Sydney Morning Herald and The Age this year, two years after removing around 200 positions

### Climate Tech Series B: Fixing the Investor Narrative
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-series-b-investor-narrative
- **Date:** 2026-09-03
- **Category:** Required Reading
- **Summary:** Australian startups now take a median 11 years to reach Series B, compared with 5.2 years at the 2021 peak. Capital Brief reported the figure from Cut Through Ventures alongside the liquidation of an

### The Deepfake Gap: Corporate Affairs Teams Are Rehearsing the Wrong Crisis
- **URL:** https://thirdhemisphere.agency/insights/deepfake-crisis-plan-boards
- **Date:** 2026-09-01
- **Category:** Required Reading
- **Summary:** Just 18 percent of corporate affairs practitioners say their function is prepared to manage a deepfake or AI-driven misinformation incident, and over 43 percent describe their function as poorly prepa

### What AI Says About Your Company When You Are Not in the Room
- **URL:** https://thirdhemisphere.agency/insights/ai-search-visibility-audit
- **Date:** 2026-08-31
- **Category:** Required Reading
- **Summary:** Marketing leaders have lost sight of their own brands. Research covering 126 million AI search prompts found that 45 percent of them cannot accurately measure whether their company appears inside AI-g

### GEO vs SEO: what generative engine optimisation changes and what it keeps
- **URL:** https://thirdhemisphere.agency/insights/geo-vs-seo
- **Date:** 2026-08-31
- **Category:** Required Reading
- **Summary:** Generative engine optimisation explained: how GEO differs from SEO, what AI engines retrieve and cite, and why earned media drives AI visibility.

### Early-Stage Funding Squeeze: Why Founder Narrative Wins
- **URL:** https://thirdhemisphere.agency/insights/early-stage-funding-founder-narrative
- **Date:** 2026-08-26
- **Category:** Required Reading
- **Summary:** Australia Raised $3.5 Billion in Six Months and Closed Only 31 Seed Rounds. Attention Is Now the Scarce Input Australian startups announced close to $3.5 billion in funding across the first half of 20

### What a B2B PR agency costs in Australia in 2026
- **URL:** https://thirdhemisphere.agency/insights/pr-agency-cost-australia
- **Date:** 2026-08-26
- **Category:** Required Reading
- **Summary:** A B2B PR agency in Australia in 2026 typically costs between roughly $5,000 and $30,000 per month plus GST on retainer, with project work commonly falling between about $10,000 and $50,000 depending o

### Content Strategy After Zero-Click Search Hit 68 Percent
- **URL:** https://thirdhemisphere.agency/insights/content-strategy-zero-click-search
- **Date:** 2026-08-24
- **Category:** Required Reading
- **Summary:** 68 Percent of Google Searches Ended Without a Click. Your Content Calendar Is the Wrong Response Two things happened to content marketing in the same 12 months, and together they finished off the mode

### Iridium Supply: The Real Limit on Green Hydrogen
- **URL:** https://thirdhemisphere.agency/insights/iridium-supply-green-hydrogen-ceiling
- **Date:** 2026-08-20
- **Category:** Required Reading
- **Summary:** The world produces about seven tonnes of iridium a year. That number sets the ceiling on green hydrogen. Green hydrogen has a cost problem, and the industry has settled on an incomplete explanation fo

### Two Spartan Races, 45 Obstacles, and One Watch Convinced its Owner Had Died
- **URL:** https://thirdhemisphere.agency/insights/spartan-race-werribee-double-45-obstacles
- **Date:** 2026-08-19
- **Category:** Required Reading
- **Summary:** There is a moment in every endurance event where the body sends a clear message to the brain. For Hannah at Werribee this past weekend, that message arrived by push notification, and it was addressed

### Creators And Earned Media: Rebuilding Your Media List
- **URL:** https://thirdhemisphere.agency/insights/creators-media-list-trust-earned-media
- **Date:** 2026-08-18
- **Category:** Required Reading
- **Summary:** Creators reach 46 percent of news users. Their audiences read more traditional media than average Trust in news has fallen to 37 percent, the lowest reading in the 11 years the measure has been tracke

### Deep Tech Investor Communications Between Milestones
- **URL:** https://thirdhemisphere.agency/insights/deep-tech-investor-communications-milestones
- **Date:** 2026-08-18
- **Category:** Required Reading
- **Summary:** Australia's newest unicorns build physical things. Their story problem is the gap between milestones Australian startups raised $1.8 billion in the first quarter of 2026, up 63 percent on the same qua

### ASIC Private Credit Disclosure: A Comms Problem
- **URL:** https://thirdhemisphere.agency/insights/asic-private-credit-disclosure-communications
- **Date:** 2026-08-12
- **Category:** Required Reading
- **Summary:** ASIC asked private credit to define its own terms. That makes disclosure a communications problem. Somewhere in the list of practices the corporate regulator wants Australia's private credit industry

### Machine Readability: When Your Buyer Is An AI Agent
- **URL:** https://thirdhemisphere.agency/insights/machine-readable-website-ai-buyers
- **Date:** 2026-08-11
- **Category:** Required Reading
- **Summary:** A quarter of the average homepage cannot be read by a machine. Your next buyer might be one. Adobe ran a diagnostic across United States retail websites this year, scoring each page on how much of its

### AI Visibility Measurement: The New IAB Standard
- **URL:** https://thirdhemisphere.agency/insights/iab-ai-visibility-measurement-standard
- **Date:** 2026-08-11
- **Category:** Required Reading
- **Summary:** The IAB has standardised AI visibility measurement. Only 16 percent of brands measure it. On 3 August 2026, the Interactive Advertising Bureau published Measuring Visibility in the AI Era , the first

### Natalie Chua joins as APAC Lead in Singapore, and The Fourth Hemisphere launches
- **URL:** https://thirdhemisphere.agency/insights/natalie-chua-singapore-apac-lead-fourth-hemisphere-launch
- **Date:** 2026-08-09
- **Category:** Our News
- **Author:** Third Hemisphere
- **Tags:** Singapore, South East Asia, Marketing for AI, AI Visibility, Leadership
- **Summary:** Natalie Chua has joined Third Hemisphere as APAC Lead in Singapore, and the agency has launched The Fourth Hemisphere: Marketing for AI. Here is what both mean for companies selling across Singapore a

### The Speech That Took Hannah Moreno Eight Years to Give: What Authentic Leadership Sounds Like
- **URL:** https://thirdhemisphere.agency/insights/authentic-leadership-hannah-moreno-lillians-speech
- **Date:** 2026-08-08
- **Category:** Required Reading
- **Summary:** Last week, Third Hemisphere Founder and CEO Hannah Moreno stood in front of a room of donors and victim-survivors at a fundraising gala for Lillian's Foundation Dinner Gala and spoke about the coerciv

### On 10 December Your Privacy Policy Becomes a Public Statement About Your AI
- **URL:** https://thirdhemisphere.agency/insights/ai-disclosure-privacy-policy-december-2026
- **Date:** 2026-08-05
- **Category:** Required Reading
- **Summary:** A compliance obligation drafted by lawyers is about to become the most-read paragraph on many Australian websites. Decide now who writes it. Two things are happening on the Australian AI calendar at o

### Australian Climate Tech has a Series B Story Problem
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-series-b-story
- **Date:** 2026-08-04
- **Category:** Required Reading
- **Summary:** Good technology is dying between seed and scale. Some of the gap is capital structure. Some of it is what founders say when they walk into the room. Goterra raised $27 million over its life, built a w

### AI Search Runs on Earned Media: What The 84 Percent Citation Rate Means for Founders
- **URL:** https://thirdhemisphere.agency/insights/ai-search-earned-media-citations
- **Date:** 2026-08-04
- **Category:** Required Reading
- **Summary:** Third-party coverage now supplies most of what AI answers say about your company. Plan for it before your next raise. Third Hemisphere is a public relations and communications agency that works with t

### Media Pitch Response Rates: What Works in 2026
- **URL:** https://thirdhemisphere.agency/insights/media-pitch-response-rates
- **Date:** 2026-07-29
- **Category:** Required Reading
- **Summary:** Why journalists ignore 97 percent of pitches Media relations used to run on instinct and anecdote. Enough pitch data now exists to check the instincts, and some of them hold up badly. The headline num

### Fintech Communications After the Licensing Deadline
- **URL:** https://thirdhemisphere.agency/insights/fintech-communications-after-licensing
- **Date:** 2026-07-29
- **Category:** Required Reading
- **Summary:** A fintech licence is now table stakes in Australia For two years, the most valuable sentence in Australian fintech marketing was some version of "we are regulated". It separated the serious operators

### The CEO is the Campaign: What a Founder's Public Profile is Worth in 2026
- **URL:** https://thirdhemisphere.agency/insights/founder-led-branding-ceo-profile
- **Date:** 2026-07-22
- **Category:** Required Reading
- **Summary:** Before a prospect books a call, before a candidate sends a CV, and before an investor opens the deck, they do one thing first. They look up the founder. They read the LinkedIn profile, scan recent pos

### The 20 Percent Problem: Why Your Best Google Page is Invisible to AI
- **URL:** https://thirdhemisphere.agency/insights/ai-search-visibility-gap
- **Date:** 2026-07-22
- **Category:** Required Reading
- **Summary:** For 20 years, the goal of digital visibility was simple to state. Rank on the first page of Google. A generation of marketers, agencies, and founders built content strategy around that single objectiv

### When the Fake CEO Speaks First: The Deepfake Crisis Plan your Board Needs Now
- **URL:** https://thirdhemisphere.agency/insights/deepfake-crisis-plan-for-boards
- **Date:** 2026-07-22
- **Category:** Required Reading
- **Summary:** When the fake CEO speaks first: the deepfake crisis plan your board needs now In January 2026, the Bombay Stock Exchange issued an urgent warning to investors. Fabricated videos of its chief executive

### The Ocean Isn't Where the Plastic Problem Begins. It's Where It Will  End.
- **URL:** https://thirdhemisphere.agency/insights/ocean-plastic-pollution-starts-on-land
- **Date:** 2026-07-19
- **Category:** Required Reading
- **Summary:** Every year, an estimated 11 million tonnes of plastic enter the world's oceans , the equivalent of dumping a rubbish truck full of plastic into the sea every minute. Without significant intervention,

### When Climate Capital Gets Picky, The Deck Stops Being Enough
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-founder-story-funding
- **Date:** 2026-07-15
- **Category:** Required Reading
- **Summary:** Climate capital is flowing again, but the deck stops being enough Australian climate tech is having a steadier year than the headlines about tech pullbacks might suggest. Capital is moving, institutio

### Why AI Search Visibility Now Beats Google Rankings
- **URL:** https://thirdhemisphere.agency/insights/ai-search-brand-visibility
- **Date:** 2026-07-15
- **Category:** Required Reading
- **Summary:** You rank first on Google and AI has never heard of you Ask a marketing team how their brand performs in search and most will point to their Google rankings. For over a decade that was the right answer

### A Day on the Water With Fremantle Seaweed
- **URL:** https://thirdhemisphere.agency/insights/inside-fremantle-seaweed-asparagopsis-farm
- **Date:** 2026-07-08
- **Category:** Required Reading
- **Summary:** By Jeremy Liddle Managing Director, Third Hemisphere I spent two days in Fremantle with Fremantle Seaweed's Chris de Cuyper last week, touring the company's growing operation and heading out on the wa

### The Best Crisis Communications Strategy Is Building Trust Before You Need It
- **URL:** https://thirdhemisphere.agency/insights/the-best-crisis-communication-strategy-is-building-trust-before-you-need-it
- **Date:** 2026-07-06
- **Category:** Required Reading
- **Summary:** There is a reason some organisations seem to survive crises that would cripple others. It is tempting to assume they simply had better lawyers, stronger media training or a more experienced communicat

### Why Content Marketing Matters More Than Ever
- **URL:** https://thirdhemisphere.agency/insights/why-content-marketing-matters-more-than-ever
- **Date:** 2026-07-02
- **Category:** Required Reading
- **Summary:** Your next customer probably will not find you because they saw one ad, clicked immediately and decided to buy. They are more likely to find you through a Google search, an AI-generated answer, a Linke

### Jeremy and Hannah take on True Grit
- **URL:** https://thirdhemisphere.agency/insights/jeremy-hannah-true-grit-challenge
- **Date:** 2026-07-02
- **Category:** Required Reading
- **Summary:** Some weekends are for switching off. Others are for crawling through mud, climbing over walls, swimming through cold water and questioning, more than once, why you ever thought this was a good idea. O

### Third Hemisphere Welcomes Sicona Battery Technologies: What a $45M ARENA Win Looks Like in Practice
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-welcomes-sicona-battery-technologies-arena-45m
- **Date:** 2026-06-29
- **Category:** Required Reading
- **Summary:** By Jeremy Liddle, Co-Founder, Third Hemisphere There are clients you take on because they need help. And then there are clients you take on because you believe in what they are building so completely

### The Expertise Gap: Why So Much B2B Content Fails to Build Authority
- **URL:** https://thirdhemisphere.agency/insights/expertise-gap-b2b-content-marketing
- **Date:** 2026-06-22
- **Category:** Required Reading
- **Summary:** A curious contradiction sits at the heart of modern content marketing. Organisations are publishing more content than ever before. Marketing teams have access to increasingly sophisticated tools, publ

### Why Supporting Parents for Climate Matters More Than Ever
- **URL:** https://thirdhemisphere.agency/insights/why-supporting-parents-for-climate-matters
- **Date:** 2026-06-16
- **Category:** Required Reading
- **Summary:** By Jeremy Liddle Last Monday night at The Pillars, I found myself reflecting on how far Parents for Climate has come. https://www.youtube.com/watch?v=VSjDLhS0M3c - {watch : Solar Our Learning - A

### Why Thought Leadership Is Becoming the Most Valuable Form of Content Marketing
- **URL:** https://thirdhemisphere.agency/insights/thought-leadership-content-marketing
- **Date:** 2026-06-15
- **Category:** Required Reading
- **Summary:** For years, content marketing operated on a relatively simple premise. Publish useful content consistently, target the right keywords, attract organic traffic and gradually build an audience. The organ

### Climate Tech Has a Product-Led Growth Problem
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-product-led-growth
- **Date:** 2026-06-10
- **Category:** Required Reading
- **Summary:** Why the software industry's favourite growth strategy often struggles in climate technology For much of the last decade, product-led growth has been treated as one of the defining ideas in software. T

### Why Climate SaaS Companies Should Copy Fintech — Not SaaS
- **URL:** https://thirdhemisphere.agency/insights/why-climate-saas-companies-should-copy-fintech-not-saas
- **Date:** 2026-06-09
- **Category:** Required Reading
- **Summary:** For years, climate technology founders have borrowed their growth strategies from the broader SaaS industry. It makes sense on the surface. Climate software is still software. The companies building c

### Climate SaaS Marketing: Why Traditional SaaS Growth Playbooks Break Down in Climate Tech
- **URL:** https://thirdhemisphere.agency/insights/climate-saas-marketing
- **Date:** 2026-06-09
- **Category:** Required Reading
- **Summary:** For the past decade, software founders have been surrounded by a relatively consistent set of growth advice. Build a great product. Create a free trial. Drive traffic. Optimise conversion rates. Scale

### Why Climate Marketing suddenly sounds so careful
- **URL:** https://thirdhemisphere.agency/insights/why-climate-marketing-sounds-so-careful
- **Date:** 2026-06-03
- **Category:** Required Reading
- **Summary:** Over the past two years, climate communication has noticeably changed tone. The optimism is quieter. The language is more cautious. The claims are more qualified. And many sustainability reports now r

### Storytelling is overrated in Climate Marketing: Storytelling without substance is just branding theatre
- **URL:** https://thirdhemisphere.agency/insights/storytelling-overrated-climate-marketing
- **Date:** 2026-06-02
- **Category:** Required Reading
- **Summary:** For the past decade, climate marketing has treated storytelling like a sacred ritual. Every conference panel says the same thing: “People connect with stories.” Every agency deck says: “Narrative driv

### How to turn Climate Complexity into Communication People Trust
- **URL:** https://thirdhemisphere.agency/insights/sustainability-storytelling-with-proof
- **Date:** 2026-06-01
- **Category:** Required Reading
- **Summary:** For years, sustainability storytelling has been treated like the cure-all for climate communication. Need better engagement? Tell a story. Need stronger brand trust? Tell a story. Need investors to ca

### ESG Isn’t Dead. The Language Around It Is.
- **URL:** https://thirdhemisphere.agency/insights/esg-isnt-dead-the-language-around-it-is
- **Date:** 2026-05-27
- **Category:** Required Reading
- **Summary:** Over the past 18 months, something interesting has happened in corporate sustainability communication. A lot of companies have stopped saying “ ESG ”. Not necessarily because the work disappeared. In

### Net Zero Has Become Corporate Wallpaper
- **URL:** https://thirdhemisphere.agency/insights/net-zero-has-become-corporate-wallpaper
- **Date:** 2026-05-26
- **Category:** Required Reading
- **Summary:** Net zero used to signal ambition. Now it often signals ambiguity. Not because climate action itself has become less important, but because the language around it has become increasingly detached from

### The Fossil Fuel Industry Is Losing the PR War
- **URL:** https://thirdhemisphere.agency/insights/gas-tax-debate-australia-communications-reputation-fossil-fuel-industry
- **Date:** 2026-05-26
- **Category:** Required Reading
- **Summary:** By Jeremy Liddle A strange thing has happened in Australian politics: a technical argument about the Petroleum Resource Rent Tax has become a mainstream test of fairness. Independent senator David Poc

### Why Most Net Zero Marketing Fails
- **URL:** https://thirdhemisphere.agency/insights/why-most-net-zero-marketing-fails
- **Date:** 2026-05-25
- **Category:** Required Reading
- **Summary:** What credible climate communication actually looks like “ Net zero ” used to sound ambitious. Now it often sounds automated. The phrase appears everywhere, annual reports, homepage banners, investor d

### The Problem with Purpose-Driven Branding
- **URL:** https://thirdhemisphere.agency/insights/problem-with-purpose-driven-branding
- **Date:** 2026-05-20
- **Category:** Required Reading
- **Summary:** Purpose has become one of the most widely accepted ideas in modern branding, particularly in climate , fintech , and ESG-driven sectors . It is presented as a signal of alignment with something larger

### The Convergence of Fintech and Climate Marketing
- **URL:** https://thirdhemisphere.agency/insights/climate-fintech-marketing
- **Date:** 2026-05-18
- **Category:** Uncategorized
- **Summary:** Climate and finance are no longer adjacent systems. They are increasingly the same system, viewed from different angles. Decarbonisation is not just an engineering challenge. It is a capital allocatio

### Why Most Climate Messaging Sounds the Same
- **URL:** https://thirdhemisphere.agency/insights/climate-messaging-sounds-the-same
- **Date:** 2026-05-13
- **Category:** Required Reading
- **Summary:** There is a point where climate messaging stops being ineffective and starts becoming invisible. Not because it is wrong, but because it is indistinguishable. Spend enough time looking at company websi

### B2B Demand Generation for Climate Tech Companies
- **URL:** https://thirdhemisphere.agency/insights/b2b-demand-generation-climate-tech
- **Date:** 2026-05-11
- **Category:** Required Reading
- **Summary:** Most climate tech companies are not struggling because there is no demand. They are struggling because demand is not forming in a way that converts. There is a tendency to approach growth as a visibil

### Greenhushing is the New Greenwashing
- **URL:** https://thirdhemisphere.agency/insights/greenhushing-sustainability-communication
- **Date:** 2026-05-06
- **Category:** Required Reading
- **Author:** Veronica Robinson
- **Summary:** A few years ago, the biggest risk in sustainability communication was saying too much. Companies were making ambitious claims about impact, net zero, and environmental performance that often stretched

### ESG Communication Strategy: How to Communicate Sustainability Without Greenwashing
- **URL:** https://thirdhemisphere.agency/insights/esg-communication-strategy
- **Date:** 2026-05-04
- **Category:** Required Reading
- **Author:** Veronica Robinson
- **Summary:** Sustainability has become a core part of how companies present themselves. Almost every organisation now has some form of ESG narrative, whether it sits in a report, on a website, or across marketing

### Most Climate Startups Don’t Have a Marketing Problem — They Have a Credibility Problem
- **URL:** https://thirdhemisphere.agency/insights/climate-startups-credibility-problem
- **Date:** 2026-04-30
- **Category:** Required Reading
- **Summary:** There’s a point in almost every climate startup’s growth where the same conclusion starts to surface. Pipeline is slower than expected. Conversations with investors feel harder to land. Enterprise buy

### Climate Tech Marketing Strategy: A Complete Guide (2026)
- **URL:** https://thirdhemisphere.agency/insights/sydney-climate-tech-marketing-strategy
- **Date:** 2026-04-30
- **Category:** Required Reading
- **Author:** Veronica Robinson
- **Summary:** Climate tech is no longer a niche category, it’s one of the most competitive, scrutinised, and misunderstood sectors in the market. And yet, most companies are still applying generic B2B marketing pla

### How Public Relations Supports Series A, B and Growth Capital Raises
- **URL:** https://thirdhemisphere.agency/insights/public-relations-series-a-b-growth-capital-raises
- **Date:** 2026-04-28
- **Category:** Required Reading
- **Summary:** Raising capital is not just a financial process, because in practice, it is a perception exercise that determines whether investors engage, how they evaluate risk, and ultimately how they price opport

### What Is Investor Storytelling vs Investor Reporting? Key Differences Explained
- **URL:** https://thirdhemisphere.agency/insights/investor-storytelling-vs-investor-reporting
- **Date:** 2026-04-25
- **Category:** Required Reading
- **Summary:** Investor communication is often treated as a disclosure exercise, but in practice, it is a positioning exercise that determines how a company is understood, valued and trusted. At its simplest, invest

### 5 Things That Define the Best Public Relations Agency in Australia Today
- **URL:** https://thirdhemisphere.agency/insights/best-public-relations-agency-australia
- **Date:** 2026-04-23
- **Category:** Required Reading
- **Summary:** The definition of the best Public Relations agency in Australia has shifted, largely because communication itself now sits closer to revenue, capital and market perception than ever before. Where agen

### PR Agency Australia: Outcomes vs Retainer
- **URL:** https://thirdhemisphere.agency/insights/pr-agency-australia-retainer-vs-outcomes
- **Date:** 2026-04-19
- **Category:** Required Reading
- **Summary:** The way companies engage a Public Relations agency in Australia is changing, largely because expectations around accountability and commercial impact have shifted. For decades, the retainer model has

### Third Hemisphere Is Now a Certified B Corp
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-certified-b-corp
- **Date:** 2026-04-17
- **Category:** News
- **Author:** Third Hemisphere
- **Tags:** B Corp, Certification, Agency of Change, Impact, Sustainability
- **Summary:** Third Hemisphere has achieved B Corp certification. Here is what the certification means, why we pursued it, and what it signals about the work we will keep doing.

### How Public Relations Agencies in Sydney can Prepare for Investor Scrutiny 
- **URL:** https://thirdhemisphere.agency/insights/public-relations-agency-sydney-investor-scrutiny
- **Date:** 2026-04-14
- **Category:** Required Reading
- **Summary:** Investor scrutiny rarely begins in the boardroom. In today's market, perception is formed well before a formal conversation takes place. Investors increasingly arrive with a pre-formed view shaped by

### Third Hemisphere Named in Top 1000 PR Agencies in the World
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-top-1000-pr-agencies-world
- **Date:** 2026-03-31
- **Category:** News
- **Author:** Third Hemisphere
- **Tags:** Award, Recognition, PR Agency, Top 1000, Global
- **Summary:** Third Hemisphere has been recognised by top1000.com as one of the world's leading public relations agencies, joining a globally vetted shortlist of firms across more than 60 countries.

### Why Do Some Startups Raise Capital Faster? The Role of Public Relations in Capital Raising
- **URL:** https://thirdhemisphere.agency/insights/startup-capital-raising-pr-investor-visibility
- **Date:** 2026-03-23
- **Category:** Required Reading
- **Author:** Veronica Robinson
- **Tags:** #CapitalMarkets, #CorporateCommunications, #DigitalMarketingStrategy, #InvestorConfidence, #InvestorRelations
- **Summary:** Why do some startups raise capital easily while others struggle? Pitch decks, valuations, growth projections and market size dominate the conversation. Yet investors rarely evaluate opportunities in i

### Beyond Earnings Calls: 6 Investor Relations Signals That Build Confidence
- **URL:** https://thirdhemisphere.agency/insights/investor-relations-strategies-build-investor-confidence
- **Date:** 2026-03-22
- **Category:** Required Reading
- **Author:** Veronica Robinson
- **Tags:** #CapitalMarkets, #CorporateCommunications, #DigitalMarketingStrategy, #InvestorConfidence, #InvestorRelations
- **Summary:** Investor confidence rarely emerges from a single announcement. It develops gradually through a series of credibility signals that investors encounter while researching a company, its leadership, and i

### Four Reasons Measuring Digital Marketing ROI Is Harder in Regulated Industries
- **URL:** https://thirdhemisphere.agency/insights/four-reasons-measuring-digital-marketing-roi-is-harder-in-regulated-industries
- **Date:** 2026-03-15
- **Category:** Required Reading
- **Author:** Veronica Robinson
- **Tags:** #CapitalMarkets, #CorporateCommunications, #DigitalMarketingStrategy, #InvestorConfidence, #InvestorRelations
- **Summary:** In most industries, marketing performance is judged by a simple question: did it generate revenue?   In regulated sectors such as fintech, financial services, and healthcare, the answer is rarely that

### How PR and Digital Marketing Support Investor Relations
- **URL:** https://thirdhemisphere.agency/insights/how-pr-and-digital-marketing-support-investor-relations
- **Date:** 2026-03-15
- **Category:** Required Reading
- **Author:** Veronica Robinson
- **Tags:** #CapitalMarkets, #CorporateCommunications, #DigitalMarketingStrategy, #InvestorConfidence, #InvestorRelations
- **Summary:** Companies often treat public relations , digital marketing , and investor relations as separate disciplines. Investors do not. When institutional investors, venture capital firms, or analysts begin ev

### SEO for Fintech & Climate Brands: Beyond Keywords
- **URL:** https://thirdhemisphere.agency/insights/seo-for-fintech-climate-brands-beyond-keywords
- **Date:** 2026-03-04
- **Category:** Required Reading
- **Author:** Shamroz
- **Summary:** Traditional SEO is no longer enough. For fintech and climate technology brands operating in regulated, high-scrutiny industries, SEO for fintech requires far more than keyword density and backlinks. I

### Digital Agency Sydney: What Enterprise Buyers Expect (And What They Ignore)
- **URL:** https://thirdhemisphere.agency/insights/digital-agency-sydney-what-enterprise-buyers-expect-and-what-they-ignore
- **Date:** 2026-03-02
- **Category:** Required Reading
- **Author:** Shamroz
- **Summary:** When enterprise organisations search for a digital agency Sydney , they are not looking for trendy campaigns or surface-level social media tactics. They are looking for strategic capability, risk miti

### What a Digital Marketing Agency for Climate & Fintech Must Deliver in 2026
- **URL:** https://thirdhemisphere.agency/insights/what-a-digital-marketing-agency-for-climate-fintech-must-deliver-in-2026
- **Date:** 2026-02-25
- **Category:** Required Reading
- **Author:** Shamroz
- **Summary:** In 2026, climate and fintech companies need more than SEO. Discover what a specialist digital marketing agency must deliver, from GEO optimisation to integrated PR and AI-led search visibility. Climat

### Digital Marketing Services That Actually Drive Investor & Enterprise Leads
- **URL:** https://thirdhemisphere.agency/insights/digital-marketing-services-that-actually-drive-investor-enterprise-leads
- **Date:** 2026-02-25
- **Category:** Required Reading
- **Author:** Shamroz
- **Summary:** In 2026, most digital marketing services can generate traffic. Far fewer can generate trust and conviction. And only a small number consistently convert visibility into investor interest or enterprise

### Best Public Relations Strategies for Announcing Net-Zero Commitments or Climate Goals in Australia
- **URL:** https://thirdhemisphere.agency/insights/best-pr-strategies-for-net-zero-climate-goals-australia
- **Date:** 2025-12-30
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Announcing net-zero commitments has shifted from a brand initiative to a business necessity in Australia’s rapidly evolving climate and regulatory landscape. With more than 84% of the global economy n

### Public Relations Agency ROI for Promoting Sustainability and ESG Projects
- **URL:** https://thirdhemisphere.agency/insights/public-relations-agency-roi-for-promoting-sustainability-and-esg-projects
- **Date:** 2025-12-21
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Public Relations ROI in sustainability is no longer just about media coverage; it measures how communication builds credibility, trust, and tangible ESG outcomes. In Australia, where climate policy, r

### How to Make Your Climate Action Programs Visible to Investors and Media in Australia
- **URL:** https://thirdhemisphere.agency/insights/climate-action-investor-media-visibility-australia
- **Date:** 2025-12-09
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Australia is undergoing a profound transformation in how it talks about, regulates, and funds climate action. With the Federal Government committing to a 43% emissions reduction by 2030 and net zero b

### Why Investors Are Not Responding To Fintech Pitch Decks?
- **URL:** https://thirdhemisphere.agency/insights/why-investors-reject-fintech-pitch-decks
- **Date:** 2025-12-05
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** By 2025, most venture capital analysts skim through a pitch deck in under two minutes, roughly 1 minute and 47 seconds, according to DocSend’s 2025 Pitch Deck Report. That’s barely enough time to grab

### How a PR Agency in Australia Can Amplify Your Sustainability and Climate Initiatives
- **URL:** https://thirdhemisphere.agency/insights/sustainability-pr-australia-brand-trust-leadership
- **Date:** 2025-12-03
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** How Brands Can Lead Change: Why Sustainability Public Relations Has Become One of the Most Powerful Forces in Business If you’re a brand operating in Australia today, here’s the truth: you are already

### Best Public Relations Strategies for Fintech Series A Funding.
- **URL:** https://thirdhemisphere.agency/insights/best-fintech-pr-strategies-series-a-australia
- **Date:** 2025-12-02
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Series A fintech Public Relations strategies are often the difference between raising funds with ease or fading into the noise. Investors back stories, not spreadsheets. At Third Hemisphere, we shape

### Why We Launched Third Hemisphere’s Venture Investment Arm and Fremantle Seaweed Is Our First Investment
- **URL:** https://thirdhemisphere.agency/insights/why-we-launched-third-hemispheres-venture-investment-arm-and-fremantle-seaweed-is-our-first-investment
- **Date:** 2025-11-30
- **Category:** News
- **Author:** Shamroz
- **Summary:** Why We Launched Third Hemisphere’s Venture Investment Arm and Fremantle Seaweed Is Our First Investment The Natural Progression of a 25 Year Journey I have spent the past 25 years building companies,

### How to Make a Fintech Startup Visible to VCs?
- **URL:** https://thirdhemisphere.agency/insights/how-to-gain-vc-attention-fintech-startup
- **Date:** 2025-11-24
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Fintech startup visibility plays an important role in getting noticed by the right investors. Many founders create strong products but still struggle to stand out when VCs ( Venture Capitalists.)start

### How Public Relations (PR) ROI Helps Fintech Startups Raise Capital: A Leadership Perspective from Third Hemisphere
- **URL:** https://thirdhemisphere.agency/insights/fintech-public-relations-roi-capital-raising-third-hemisphere
- **Date:** 2025-11-21
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Raising capital in Australia’s fintech sector has never been more competitive. Investors are cautious, markets are selective, and only the most visible and credible founders break through. In this env

### Why Stakeholders Aren’t Noticing Your Sustainability Initiatives — And How to Change That
- **URL:** https://thirdhemisphere.agency/insights/why-stakeholders-ignore-sustainability-initiatives
- **Date:** 2025-11-20
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Across Australia, organisations are investing heavily in sustainability , yet many still struggle with a frustrating problem: their efforts go unnoticed. Stakeholders say they care about sustainabilit

### Building Trust From the Top: Why Every Leader Needs a Communication Strategy
- **URL:** https://thirdhemisphere.agency/insights/building-trust-from-the-top
- **Date:** 2025-11-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The world has never been more transparent, or less forgiving. In an age where news travels at the speed of a tweet and trust erodes overnight, the role of the Chair has expanded far beyond governance.

### Why is it important to build trust and influence in a world where every message competes for attention
- **URL:** https://thirdhemisphere.agency/insights/build-trust-influence-public-affairs
- **Date:** 2025-10-29
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In today’s complex policy and media environment, influence doesn’t come from volume; it comes from clarity, credibility, and connection. That’s where Third Hemisphere, one of the Asia-Pacific region’s

### Australian PR Agency Third Hemisphere Accelerates Asia-Pacific Expansion
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-pr-singapore-indonesia
- **Date:** 2025-10-28
- **Category:** News
- **Author:** jeremy
- **Summary:** Sydney-based communications firm leverages decade of technology, finance, fintech , climate, and impact expertise to capture Singapore market Full service Marketing, PR, and Public Affairs agency Thir

### What if the real secret to winning investor confidence isn’t numbers but how you tell the story behind them?
- **URL:** https://thirdhemisphere.agency/insights/how-investor-relations-builds-trust-and-raises-capital
- **Date:** 2025-10-24
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** At Third Hemisphere, we often see smart, well-run companies stumble not because their fundamentals are weak, but because their story isn’t being told clearly enough to the market. That’s where Investo

### Why Standard PR Campaigns Often Miss the Mark in Southeast Asia
- **URL:** https://thirdhemisphere.agency/insights/why-standard-pr-campaigns-often-miss-the-mark-in-southeast-asia
- **Date:** 2025-10-10
- **Category:** News
- **Author:** jeremy
- **Summary:** Discover how Third Hemisphere uses public relations as a tool for courage, justice, and global change—amplifying voices that challenge power

### One Voice Can Change Everything: Why Our Agency Chooses Courage Over Comfort
- **URL:** https://thirdhemisphere.agency/insights/one-voice-pr-with-purpose
- **Date:** 2025-10-01
- **Category:** News
- **Author:** JeremyLiddle
- **Summary:** Discover how Third Hemisphere uses public relations as a tool for courage, justice, and global change—amplifying voices that challenge power

### Third Hemisphere Accelerates Digital Marketing Support
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-accelerates-digital-marketing-support
- **Date:** 2025-09-28
- **Category:** Public Relations (PR) Agency
- **Author:** Shamroz
- **Summary:** Third Hemisphere is boosting its digital marketing efforts with a new, specialist team. As clients demand more digital marketing support as part of the overall mix, Third Hemisphere is ensuring that i

### Third Hemisphere’s Call to Address Tech Sector Misconduct
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-tech-sector-misconduct
- **Date:** 2025-09-27
- **Category:** News
- **Author:** jeremy
- **Summary:** Richard White’s ongoing influence at WiseTech, despite unresolved allegations of inappropriate behaviour and bullying, has drawn strong reactions from leaders within Australia’s technology and PR sect

### Reputation Management Reimagined: Navigating AI, PR, and SEO
- **URL:** https://thirdhemisphere.agency/insights/reputation-management-in-the-ai-era
- **Date:** 2025-09-22
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** brand reputation crisis management
- **Summary:** By Jeremy Liddle, Managing Director, Sydney PR Agency Third Hemisphere The digital landscape has fundamentally transformed how reputations are built, maintained, and threatened. As artificial intellig

### Third Hemisphere celebrates Singapore office with industry dialogue on future of communications
- **URL:** https://thirdhemisphere.agency/insights/singapore-office
- **Date:** 2025-09-07
- **Category:** News
- **Author:** jeremy
- **Summary:** The fact that PR is at a crossroads was the main talking point at the recent celebration of Third Hemisphere's Singapore office.   Haikel Fahim (Director, Singapore) started the evening event with a m

### Third Hemisphere Wins 3 New Climate Tech Clients
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-climate-tech-pr-client-wins
- **Date:** 2025-09-04
- **Category:** News
- **Author:** jeremy
- **Summary:** Third Hemisphere, a leading PR agency specializing in tech, finance, and impact, has expanded its climate tech PR portfolio with three new client wins: Avani Solutions, Arc Ento Tech, and HB11 Energy

### Payments industry prepares for the rise of "agentic commerce"
- **URL:** https://thirdhemisphere.agency/insights/payments-industry-prepares-for-the-rise-of-agentic-commerce
- **Date:** 2025-09-04
- **Category:** News
- **Author:** jeremy
- **Summary:** A new report comes at a critical time for the payments industry as it prepares for the rise of "agentic commerce."   The findings show that consumers in Asia, the Middle East and parts of Africa are r

### Waste start-up hopes to secure Series 2A round
- **URL:** https://thirdhemisphere.agency/insights/arc-ento-waste-start-up-hopes-to-secure-series-2a-round
- **Date:** 2025-09-01
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Australian waste-to-resources start-up Arc Ento is actively talking to investors, hoping to secure part of a Series 2A round. The tech company, which was founded in 2020, turns rubbish into resource m

### Japan bets $20 million on African startups
- **URL:** https://thirdhemisphere.agency/insights/japan-bets-20-million-on-african-startups
- **Date:** 2025-08-24
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Japan is making a push into the African startups ecosystem with the launch of a new $20 million venture fund. Two prominent Japanese venture firms, Uncovered Fund and Monex Ventures, have partnered to

### Global fintech AND Global secures $21.4m Series B
- **URL:** https://thirdhemisphere.agency/insights/global-fintech-and-global-secures-21-4m-series-b
- **Date:** 2025-08-20
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Global fintech AND Global has raised $21.4 million USD in a Series B funding round led by the International Finance Corporation (IFC), a member of The World Bank Group, and AEON Financial Service. Oth

### Global sanctions reach record high
- **URL:** https://thirdhemisphere.agency/insights/global-sanctions-reach-record-high
- **Date:** 2025-08-18
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** The global sanctions landscape has reached unprecedented levels. There are approximately 82,000 individuals and entities now subject to economic restrictions worldwide. The figures come from the lates

### HSBC targets Australia's tech unicorns with new innovation banking launch
- **URL:** https://thirdhemisphere.agency/insights/hsbc-innovation-banking-launch
- **Date:** 2025-08-13
- **Category:** News
- **Author:** jeremy
- **Summary:** HSBC Innovation Banking has launched in Australia.   It is betting big on the country's disproportionate ability to generate billion-dollar startups relative to investment dollars.   The move brings H

### Why charity PR and communications drive success
- **URL:** https://thirdhemisphere.agency/insights/why-charity-pr-and-communications-drive-success
- **Date:** 2025-08-05
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In an increasingly crowded charitable landscape, the difference between a thriving nonprofit and one struggling for survival often lies not just in the worthiness of their cause, but in their ability

### Investors switch to robo-advisors and AI
- **URL:** https://thirdhemisphere.agency/insights/wealthtech-gears-up-in-singapore
- **Date:** 2025-07-31
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Wealthtech gears up in Singapore.   As traditional face-to-face advisory meetings lose ground to robo-advisors and AI-powered platforms (wealthtech), Singapore's wealth management industry is undergoi

### The Age Of The Fractional CMO
- **URL:** https://thirdhemisphere.agency/insights/the-age-of-the-fractional-cmo
- **Date:** 2025-07-30
- **Category:** Required Reading
- **Author:** Shamroz
- **Summary:** Jeremy Liddle examines an important trend regarding how marketing is carried out in today’s businesses and non-profits. We have seen a recent trend for companies asking us to fulfil the Chief Ma

### New Era For Retail Tech Investors dawns
- **URL:** https://thirdhemisphere.agency/insights/new-era-for-retail-tech-investors-dawns
- **Date:** 2025-07-29
- **Category:** News
- **Author:** Shamroz
- **Summary:** How Australia’s first ASX-listed tech accelerator is democratising access to startup investing. The $5.5m acquisition of Tank Stream Labs by Scalare Partners (ASX:SCP) isn’t just another corpora

### Navigating PR in the era of contracting news media: the new rules of engagement
- **URL:** https://thirdhemisphere.agency/insights/digital-marketing-agency-in-australia
- **Date:** 2025-07-14
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** The media landscape has fundamentally shifted beneath our feet, with newsrooms shrinking and traditional gatekeepers being replaced by algorithms and AI-driven content curation.   For any forward-thin

### Content Marketing Strategy & Services
- **URL:** https://thirdhemisphere.agency/insights/content-marketing-services
- **Date:** 2025-07-04
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** content marketing agency, content marketing agency melbourne, content marketing agency sydney, content marketing services, content marketing sydney
- **Summary:** Content marketing is essential for businesses looking to grow and engage with their audience effectively. With the right strategy, businesses can boost their brand visibility and drive growth. However

### Understanding the Role of a Digital Marketing Specialist
- **URL:** https://thirdhemisphere.agency/insights/digital-marketing-specialist
- **Date:** 2025-07-03
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** digital and social media marketing, digital marketing and social media marketing, digital marketing specialist, digital marketing specialists, social media marketer
- **Summary:** Digital marketing specialists are the driving force behind a business’s online success. Surprisingly, many companies still struggle to unlock their full digital potential, often underestimating

### FB Advertising Agency Tips You Must Know
- **URL:** https://thirdhemisphere.agency/insights/fb-advertising-agency
- **Date:** 2025-06-26
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** ad agency facebook, advertising agency facebook, agency for facebook ads, best facebook ads agency, facebook ad agency
- **Summary:** Facebook isn’t dead—it’s just changed. While new apps come and go, Facebook still brings millions of Aussies together each day. It’s where people scroll, chat, and shop. But running ads alone? That ca

### Why Integrated Communication Services Are Key to Your Success
- **URL:** https://thirdhemisphere.agency/insights/integrated-communication-services
- **Date:** 2025-06-21
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** imc integrated marketing, integrated comms, integrated communication services, integrated marketing communications, what is a imc
- **Summary:** You don’t need a large team to keep your business communication organized. Many companies still rely on scattered emails, phone calls, and chat apps, which slow down collaboration and frustrate employ

### Digital and Social Media Marketing: The Complete Guide for 2025
- **URL:** https://thirdhemisphere.agency/insights/digital-and-social-media-marketing
- **Date:** 2025-06-20
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** digital and social media marketing, social media campaign, social media marketing, social media marketing agency, social media marketing in sydney
- **Summary:** Many business owners think digital and social media marketing are the same. I used to feel the same way and felt lost trying to choose the right path. The reality is that both play different roles, an

### Content Creation Agency Tips for Genuine Impact
- **URL:** https://thirdhemisphere.agency/insights/content-creation-agency
- **Date:** 2025-06-19
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** best content marketing agencies, content creation agency, content for marketing, content writing services, digital marketing and social media marketing
- **Summary:** Many business owners struggle to keep up with the constant demand for fresh, engaging content. Hiring a full creative team often feels overwhelming, and relying on random posts rarely delivers results

### How Crisis Management Initiative Builds Real Business Strength
- **URL:** https://thirdhemisphere.agency/insights/crisis-management-initiative
- **Date:** 2025-06-17
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** crisis management initiative safe crisis management, crisis management training, professional crisis management, social media and crisis management, what is enterprise risk management
- **Summary:** It starts with one moment. A data breach, a bad headline, or a viral post. Suddenly, the brand you built with care is in trouble. That’s why having a clear crisis management initiative is not a choice

### Reputation Crisis Management: Protect Brand in Tough Times
- **URL:** https://thirdhemisphere.agency/insights/reputation-crisis-management
- **Date:** 2025-06-14
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** brand crisis management, brand reputation crisis management, how to do reputation management, reputation crisis management, why is reputation management important
- **Summary:** It can happen fast. One angry tweet. A bad review that spreads online. Suddenly, your brand is under fire — and reputation crisis management becomes more than just a fancy term. In today’s fast-paced

### IT Crisis Management: A Complete Guide for Businesses
- **URL:** https://thirdhemisphere.agency/insights/it-crisis-management
- **Date:** 2025-06-13
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** crisis management, crisis management plan examples, how much does online reputation management cost, how much does reputation management cost, it crisis management
- **Summary:** IT problems strike without warning and can bring an entire business to a stop. Many leaders panic when systems crash, data disappears, or threats spread across networks. Most companies think these iss

### Crisis Management Services in Australia: Things You Need to Know
- **URL:** https://thirdhemisphere.agency/insights/crisis-management-services
- **Date:** 2025-06-12
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** best crisis management firms, crisis management agency, crisis management consultant, crisis management consulting firms, crisis management firm
- **Summary:** Crisis never gives a warning. One moment your brand is strong, the next it’s trending for the wrong reasons. That’s why crisis management services are so important. In today’s fast world, bad news spr

### Public Relations vs Marketing: Mistakes Brands Make
- **URL:** https://thirdhemisphere.agency/insights/public-relations-vs-marketing
- **Date:** 2025-06-07
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** marketing and public relations, marketing or public relations, pr or marketing, public relations vs advertising, public relations vs marketing
- **Summary:** Many people believe public relations and marketing are the same. They sound alike and often work together. But the truth is, they serve very different goals. The idea of public relations vs marketing

### How Lifestyle Public Relations Drives Real Growth
- **URL:** https://thirdhemisphere.agency/insights/lifestyle-public-relations
- **Date:** 2025-06-06
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** fashion public relations, lifestyle public relations, pr agencies brisbane, pr agency brisbane, pr companies brisbane
- **Summary:** There’s something special about lifestyle public relations . It blends real stories with smart plans. A fashion brand gets noticed. A beauty label builds trust. That’s not random—it’s great PR at work

### Mobile Wallet Growth 2025: Global Market Surge to $17 Trillion Despite Fragmentation Challenges
- **URL:** https://thirdhemisphere.agency/insights/mobile-wallet-growth-2025-17t-market-surge-australia-trends
- **Date:** 2025-06-05
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Published: May 2025 | Source: "The Complete Guide to Mobile Wallets" Industry Report Executive Summary Mobile wallet adoption is experiencing unprecedented growth, with two-thirds of the global popula

### How Media Releases Can Transform Your Brand’s Visibility: A Comprehensive Guide
- **URL:** https://thirdhemisphere.agency/insights/what-is-a-media-release
- **Date:** 2025-06-02
- **Category:** Public Relations (PR) Agency
- **Author:** jeremy
- **Tags:** media release example, media release sample, media release template, news release example, press and release
- **Summary:** Many businesses struggle to get noticed by the right audience. A media release gives your story a chance to reach journalists and readers who can spread it further. I know how tough it feels when your

### Global Startup Ecosystems Index 2025: Sydney Emerges as Leading Innovation Hub and Unicorn Birthplace
- **URL:** https://thirdhemisphere.agency/insights/global-startup-ecosystems-index-2025
- **Date:** 2025-05-30
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Updated: September 2025 | Source: Dealroom Global Startup Ecosystems Report 2025 Executive Summary The Global Startup Ecosystems Index 2025 has identified Sydney, Australia as a premier innovation hub

### Global virtual cards market to be dominated by B2B spending
- **URL:** https://thirdhemisphere.agency/insights/financial-services-pr-agency
- **Date:** 2025-05-22
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** PR agency highlights global virtual cards market by using mannequins." width="640" height="425" /> B2B spending is set to dominate the global virtual cards market, accounting for a staggering 83% of m

### Nominations close soon for Fintech Frontiers 50
- **URL:** https://thirdhemisphere.agency/insights/fintech-marketing
- **Date:** 2025-05-15
- **Category:** News
- **Author:** jeremy
- **Summary:** There’s only a limited time left to celebrate fintech marketing and nominate a founder for the Fintech Frontiers 50 Awards. The awards celebrate the most influential fintech founders across Sout

### Rebuilding Trust in a Post-Truth World: How PR Has Evolved Since Trump
- **URL:** https://thirdhemisphere.agency/insights/corporate-communnications-agency-pr-since-trump
- **Date:** 2025-05-13
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Public relations within a corporate communications agency has always been about shaping narratives and building bridges between organizations and the public. But in the years since Donald Trump’s rise

### How Trump’s Protectionism and Fossil Fuel Advocacy Are Setting Back Global Progress
- **URL:** https://thirdhemisphere.agency/insights/professional-services-pr
- **Date:** 2025-05-13
- **Category:** News
- **Author:** jeremy
- **Summary:** As the dust continues to be whipped up into a frenzy on Donald Trump’s tumultuous presidency, we are left to assess the deeper and longer-term impacts of his economic and environmental policies on pro

### A Bodhi tree in real life
- **URL:** https://thirdhemisphere.agency/insights/professional-services-marketing
- **Date:** 2025-05-06
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Third Hemisphere’s Jeremy Liddle finds himself looking at a Bodhi tree and reflecting on what it means—both personally and in the context of professional services marketing. On a recent business trip

### PR Agency Australia - Crypto Meets F1
- **URL:** https://thirdhemisphere.agency/insights/pr-agency-australia-crypto-meets-f1
- **Date:** 2025-04-15
- **Category:** Required Reading
- **Author:** Shamroz
- **Summary:** A top PR agency in Australia is what we strive to be, which is the job, but there are times when work is certainly a lot of pleasure. My unforgettable Melbourne F1 experience and talking to Oscar Pias

### OKX Australia Launches Advanced Crypto Trading Bots
- **URL:** https://thirdhemisphere.agency/insights/okx-australia-launches-crypto-trading-bots
- **Date:** 2025-02-05
- **Category:** News
- **Author:** jeremy
- **Summary:** OKX Australia has launched two innovative trading bots – the Spot Grid Bot and the DCA Martingale Bot – to transform how Australians trade cryptocurrency. These bots automate key aspects of crypto tra

### Australia's HB11 joins fusion race as US-China competition heats up
- **URL:** https://thirdhemisphere.agency/insights/australia-hb11-joins-fusion-race
- **Date:** 2025-02-05
- **Category:** News
- **Author:** jeremy
- **Summary:** HB11 Energy, an Australian company based in Sydney, is making strides in the global race for sustainable fusion energy, positioning itself to revolutionize power generation with its laser-driven fusio

### Startup Funding Stages: From Pre-Seed to a Successful Exit
- **URL:** https://thirdhemisphere.agency/insights/startup-funding-stages-from-pre-seed-to-a-successful-exit
- **Date:** 2025-01-31
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Every startup embarks on a journey of uncertainty, ambition, and strategic decision-making. One of the most crucial aspects of this journey is securing funding at the right stages to fuel growth and b

### The Evolution of Corporate Purpose in an Era of Cynicism
- **URL:** https://thirdhemisphere.agency/insights/corporate-purpose-2025
- **Date:** 2025-01-30
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Purpose-driven business strategies have come under scrutiny in recent years. Yet, they remain critical to corporate reputation, commercial success, and employee engagement. In a time of growing consum

### The Future of Earned Storytelling in an AI-Driven World
- **URL:** https://thirdhemisphere.agency/insights/the-future-of-earned-storytelling-in-an-ai-driven-world
- **Date:** 2025-01-30
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Public relations has always been about relationships, but what happens when AI takes over the pitching, writing, and even publishing? As AI becomes increasingly embedded in newsrooms and content distr

### How Businesses Can Lead Through Philanthropy & Giving
- **URL:** https://thirdhemisphere.agency/insights/corporate-social-responsibility-australia-giving-season
- **Date:** 2025-01-30
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** As 2025 begins, many nonprofit organizations in Australia are facing heightened financial pressures. Recent reports from the Australian Charities and Not-for-profits Commission (ACNC) reveal that nonp

### The Future of Sustainability Communications: 7 Trends to Watch in 2025
- **URL:** https://thirdhemisphere.agency/insights/sustainability-communications-trends-2025
- **Date:** 2025-01-30
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** The landscape of sustainability communications is shifting rapidly. Stricter regulations heightened public scrutiny, and a growing demand for transparent, data-driven messaging are redefining how orga

### Why PR Budgeting Is Essential for Startups & Cash Strategies
- **URL:** https://thirdhemisphere.agency/insights/pr-budgeting-for-startups
- **Date:** 2025-01-30
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Public relations (PR) is not just for large corporations—it’s a strategic tool that can help startups build credibility, engage audiences, and drive long-term success. PR acts as a megaphone for a new

### HB11 Energy Joins TINEX to Advance Laser Fusion Research
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-joins-tinex-laser-fusion
- **Date:** 2025-01-29
- **Category:** News
- **Author:** jeremy
- **Summary:** Australian fusion energy company HB11 Energy has joined the Industrial Council of TINEX, a $US180 million initiative by the US government aimed at advancing inertial (laser) fusion energy. TINEX (Targ

### Leadership Communication Strategies for Uncertain Times
- **URL:** https://thirdhemisphere.agency/insights/leadership-communication-times-uncertainty
- **Date:** 2025-01-24
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In today’s rapidly changing world, leadership communication plays a pivotal role in shaping the culture and resilience of an organization, especially during times of uncertainty. Whether you're naviga

### Deep Tech PR: Bridging the Gap Between Innovation and Understanding
- **URL:** https://thirdhemisphere.agency/insights/deep-tech-pr-bridging-the-gap
- **Date:** 2025-01-20
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** The digital revolution has ushered in a new era of deep tech, with groundbreaking innovations in fields like artificial intelligence, biotechnology, energy, and engineering.   These technologies hold

### How Climate Tech PR Attracts Investors & Drives Impact
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-pr-strategies
- **Date:** 2025-01-20
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** 2024 was a challenging year for the Global Sustainability Agenda, with several consecutive months of record-breaking temperatures, including the hottest summer and day on record. The global call for e

### Cash-free real estate up for grabs in this Bitcoin only sale
- **URL:** https://thirdhemisphere.agency/insights/bitcoin-real-estate-ballarat
- **Date:** 2025-01-14
- **Category:** News
- **Author:** jeremy
- **Summary:** Ballarat, once the epicentre of Victoria's gold rush, is now making waves with a groundbreaking Bitcoin-only property sale. Vendor couples Melissa Bower, Tessa Dunstan, Trudy Purcell, and Sasha Semjon

### 2025 AI non-negotiables: must-have strategies to stay ahead
- **URL:** https://thirdhemisphere.agency/insights/2025-ai-non-negotiables-must-have-strategies-to-stay-ahead
- **Date:** 2025-01-14
- **Category:** News
- **Author:** jeremy
- **Summary:** As businesses navigate the transformative landscape of 2025, leading with AI has become essential for success. Felipe Rubim, Managing Director at CI&T, emphasizes that adopting generative AI isn't opt

### What Is Green Software and Why Does It Matter?
- **URL:** https://thirdhemisphere.agency/insights/what-is-green-software-and-why-does-it-matter
- **Date:** 2025-01-14
- **Category:** News
- **Author:** jeremy
- **Summary:** The worsening climate crisis demands global action, with technology playing a significant role in reducing greenhouse gas emissions. Green Software, a new discipline blending climate science and softw

### Sydney entrepreneurs build $35m crypto-backed loan book
- **URL:** https://thirdhemisphere.agency/insights/sydney-crypto-backed-loans
- **Date:** 2025-01-14
- **Category:** News
- **Author:** jeremy
- **Summary:** Sydney-based start-up Vield has built a $35 million crypto-backed loan book in under two years, targeting borrowers who want credit without liquidating their cryptocurrency holdings. Founded by Johnny

### AI Crisis Communication: A Risk and Resource for Your Organisation
- **URL:** https://thirdhemisphere.agency/insights/ai-crisis-communication-strategies
- **Date:** 2025-01-05
- **Category:** News
- **Author:** jeremy
- **Summary:** As artificial intelligence (AI) continues to reshape the business landscape, it brings both substantial benefits and potential risks, particularly in crisis communication. AI-powered tools offer incre

### Sydney Startup Raises $5M to Turn Waste Into Energy
- **URL:** https://thirdhemisphere.agency/insights/arc-ento-tech-waste-to-energy
- **Date:** 2024-12-16
- **Category:** News
- **Author:** jeremy
- **Summary:** Sydney-based start-up Arc Ento Tech has raised $5 million to build three waste-to-energy plants at landfill sites across the city, revolutionising the way rubbish is processed. Founded in 2020, the co

### Sydney nuclear fusion startup HB11 inks deal with European laser giant
- **URL:** https://thirdhemisphere.agency/insights/hb11-fusion-eli-eric-deal
- **Date:** 2024-12-16
- **Category:** News
- **Author:** jeremy
- **Summary:** Sydney-based nuclear fusion startup HB11 has signed a significant deal with European laser consortium ELI ERIC to supply laser targets, marking a critical step in HB11’s ambitions to commercialize fus

### MONEYME Hits $4B in Loans as Quarterly Growth Surges 27%
- **URL:** https://thirdhemisphere.agency/insights/moneyme-4b-loan-originations-q1-growth
- **Date:** 2024-12-16
- **Category:** News
- **Author:** jeremy
- **Summary:** ASX-listed digital lender and Certified B Corp MONEYME has surpassed $4 billion in total loan originations, driven by strong growth in its secured car loan product, Autopay. In 1Q25, new originations

### How the metaverse will reshape money, payments and identity
- **URL:** https://thirdhemisphere.agency/insights/metaverse-payments
- **Date:** 2024-12-16
- **Category:** News
- **Author:** jeremy
- **Summary:** The metaverse is transforming money, payments, and identity by enabling seamless transactions with tokens and digital assets. Platforms like Roblox and Fortnite already showcase how younger generation

### Australia’s first-ever halal financial app to tap into $4.5T market
- **URL:** https://thirdhemisphere.agency/insights/halal-financial-app-australia
- **Date:** 2024-12-16
- **Category:** News
- **Author:** jeremy
- **Summary:** Muzzammil Dhedhy from Hejaz Financial Services highlights the launch of Australia's first halal financial app, catering to the under-serviced Muslim community. The app is designed to engage tech-savvy

### Innovative procurement can build our missing middle
- **URL:** https://thirdhemisphere.agency/insights/government-procurement-innovation-australia
- **Date:** 2024-11-26
- **Category:** News
- **Author:** jeremy
- **Summary:** Experts at the National Innovation Policy Forum have argued that government procurement policies are an untapped innovation catalyst in Australia. Sally-Ann Williams, CEO of Cicada Innovations, highli

### Black Friday sales a prime target for scammers, so be prepared
- **URL:** https://thirdhemisphere.agency/insights/black-friday-scam-prevention
- **Date:** 2024-11-26
- **Category:** News
- **Author:** jeremy
- **Summary:** With Black Friday just around the corner, Australians are urged to stay vigilant as scammers ramp up efforts to exploit the busy shopping season. According to Norton’s Asia-Pacific MD, Mark Gorrie, he

### Hejaz launches Australia-first halal investment app
- **URL:** https://thirdhemisphere.agency/insights/hejaz-halal-financial-app
- **Date:** 2024-11-26
- **Category:** News
- **Author:** jeremy
- **Summary:** Hejaz, a leading Islamic financial services provider, has launched Australia’s first halal financial app, Halal Money, to give the country’s growing Muslim community access to Shariah-compliant financ

### How to Successfully Take Your FinTech Global
- **URL:** https://thirdhemisphere.agency/insights/global-fintech-expansion
- **Date:** 2024-11-20
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Expanding your FinTech into international markets is an exciting opportunity, but it comes with its own set of challenges. Once reserved for the largest companies, globalization is now within reach fo

### Marketing & PR Strategies to Engage Gen Z Consumers
- **URL:** https://thirdhemisphere.agency/insights/marketing-to-gen-z-pr-strategies
- **Date:** 2024-11-20
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Generation Z—born between 1997 and 2012—is quickly becoming a dominant economic force. With $360 billion in disposable income and poised to be the highest-paid generation in history, their influence o

### The Man Behind Australia's Net Zero Plan
- **URL:** https://thirdhemisphere.agency/insights/man-behind-net-zero-plan
- **Date:** 2024-11-19
- **Category:** News
- **Author:** jeremy
- **Summary:** Dr. Larry Marshall, former CSIRO chief and current chair of Fortescue's Innovation Committee, has significantly influenced Australia’s net zero roadmap. Drawing from his Stanford and Silicon Valley ex

### Cicada Innovations CEO Shares Job Interview Mistakes & Tips
- **URL:** https://thirdhemisphere.agency/insights/cicada-innovations-ceo-job-interview-tips
- **Date:** 2024-11-19
- **Category:** News
- **Author:** jeremy
- **Summary:** Sally-Ann Williams, CEO of Cicada Innovations, shares key insights on effective leadership, decision-making, and job interview etiquette. Speaking on the 15 Minutes with the BOSS podcast, Williams cre

### Sydney space hub opens its doors to Defence and aerospace
- **URL:** https://thirdhemisphere.agency/insights/sydney-space-industry-expansion
- **Date:** 2024-11-19
- **Category:** News
- **Author:** jeremy
- **Summary:** Sydney’s National Space Industry Hub, operated by Cicada Innovations, is expanding to include Defence and aerospace ventures to meet the rising demand for dual-use technologies. Backed by a $2.1 milli

### Morrison Securities Launches Plug-and-Play Global Trading
- **URL:** https://thirdhemisphere.agency/insights/plug-and-play-global-trading-launch
- **Date:** 2024-11-19
- **Category:** News
- **Author:** jeremy
- **Summary:** Morrison Securities is partnering with ViewTrade to launch one of Australia's first plug-and-play global trading solutions, providing seamless access to 15 international markets. This cutting-edge ser

### How PR Agencies Can Help Fintechs Navigate Crisis Situations
- **URL:** https://thirdhemisphere.agency/insights/crisis-management-for-fintech-pr
- **Date:** 2024-11-14
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Today's fintech landscape is fraught with challenges, from cybersecurity threats and evolving regulations to financial instability and fierce competition. Fintech companies need clear, strategic commu

### Why ESG Matters for Business Growth and Resilience
- **URL:** https://thirdhemisphere.agency/insights/why-esg-matters-business-growth-resilience
- **Date:** 2024-11-14
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** What is ESG? ESG stands for “Environmental, Social, and Governance”—a framework that guides companies in managing their impact on the environment, society, and governance structures. With the growing

### Why Australia Needs to Step Up on Sustainable Development Goals
- **URL:** https://thirdhemisphere.agency/insights/why-australia-needs-to-step-up-on-sustainable-development-goals
- **Date:** 2024-11-12
- **Category:** News
- **Author:** jeremy
- **Summary:** Australia’s progress on Sustainable Development Goals (SDGs) is facing critical challenges, as highlighted in a recent segment on The Business featuring United Nations Global Compact’s (UNGC) As

### Trusted Content: Cutting Through Digital Misinformation
- **URL:** https://thirdhemisphere.agency/insights/trusted-content-in-digital-media
- **Date:** 2024-11-12
- **Category:** News
- **Author:** jeremy
- **Summary:** In today’s digital landscape, we are dealing with an unprecedented volume of content. Consumers rely on digital media more than ever to inform their decisions, but with the sheer quantity and complexi

### Why Case Studies Are Key to Trust in B2B Tech PR
- **URL:** https://thirdhemisphere.agency/insights/the-power-of-case-studies-in-b2b-tech-pr-building-trust-and-credibility
- **Date:** 2024-11-06
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In B2B technology and public relations, trust and credibility are foundational. Companies looking to gain visibility in this competitive field must establish themselves as trusted partners with real s

### The Definitive Guide to PR Measurement
- **URL:** https://thirdhemisphere.agency/insights/the-definitive-guide-to-pr-measurement
- **Date:** 2024-11-06
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Your brand’s reputation is invaluable. It influences whether people want to buy from you, work with you, or invest in your growth. Managing this reputation isn’t just about creating awareness &#

### The Wealth Advisor’s Productivity Crisis: Implications for Investors
- **URL:** https://thirdhemisphere.agency/insights/wealth-advisor-productivity-crisis-investor-impact
- **Date:** 2024-11-05
- **Category:** News
- **Author:** jeremy
- **Summary:** (Originally published in Australian Fintech)  Wealth advisors are facing a turning point. Those who adopt advanced technology may experience increased productivity, reduced costs, and improved client

### Emotional Toll of Sustainability & Third Hemisphere's Role
- **URL:** https://thirdhemisphere.agency/insights/emotional-toll-sustainability-third-hemisphere
- **Date:** 2024-11-05
- **Category:** News
- **Author:** jeremy
- **Summary:** At the recent Uniting Business Live event in Sydney, prominent sustainability advocates, including Dr. Ken Henry and Dr. Catriona Wallace, displayed emotional vulnerability, shedding light on the pers

### Winning the Global Tech Talent Battle with Hybrid Work & Upskilling
- **URL:** https://thirdhemisphere.agency/insights/global-tech-talent-shortage
- **Date:** 2024-11-05
- **Category:** News
- **Author:** jeremy
- **Summary:** The global talent shortage for skilled tech professionals continues to intensify, with demand in areas like AI and data science far surpassing supply. Amid a competitive job market and shifts toward h

### PayTo Adoption Grows with AP+ & Thoughtworks CX Guidelines
- **URL:** https://thirdhemisphere.agency/insights/payto-cx-guidelines-ap-plus-thoughtworks
- **Date:** 2024-10-31
- **Category:** News
- **Author:** jeremy
- **Summary:** Thoughtworks, a global tech consultancy, partnered with Australian Payments Plus (AP+), the domestic payment organization behind BPAY, eftpos, and NPP, to design comprehensive customer experience (CX)

### CI&T Hires Ex-Telstra Exec to Lead Australian Innovation
- **URL:** https://thirdhemisphere.agency/insights/ci-t-appoints-product-director-australia
- **Date:** 2024-10-30
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Global AI and tech transformation specialist CI&T (NYSE:CINT) has appointed ex Telstra, NAB, and ANZ exec Katherine Wolfe as its new Australian Product Director, to lead CI&T's  Australian product man

### $473 Million in Underpayments: Are Employers Neglectful or Confused?
- **URL:** https://thirdhemisphere.agency/insights/australia-payroll-compliance-underpayments
- **Date:** 2024-10-29
- **Category:** News
- **Author:** jeremy
- **Summary:** A recent investigation revealed $473 million in underpayments affecting thousands of Australian workers. This issue has brought attention to the challenges small businesses face in navigating Australi

### COP29: Why Business Leaders Must Think Beyond Profits
- **URL:** https://thirdhemisphere.agency/insights/cop29-sustainability-business-leaders
- **Date:** 2024-10-24
- **Category:** News
- **Author:** jeremy
- **Summary:** In an era marked by geopolitical tensions, economic fluctuations, and unprecedented climate challenges, business leaders must adopt a long-term vision to build resilience and sustainability.   At the

### How AI Is Transforming Investor Relations & Communication
- **URL:** https://thirdhemisphere.agency/insights/how-ai-technology-is-revolutionising-investor-relations-enhancing-communication-strategies
- **Date:** 2024-10-16
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** As with most industries, investor relations have not been immune to the artificial intelligence revolution. It has been offering innovative solutions to enhance communication strategies and streamline

### Why Investor Relations PR Is Key to Building Trust
- **URL:** https://thirdhemisphere.agency/insights/why-investor-relations-pr-is-essential-for-building-trust-confidence-and-strong-relationships
- **Date:** 2024-10-16
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** The role that Investor Relations PR plays in fostering trust and confidence between financial institutions, investors and stakeholders cannot be understated. Effective investor relations strategies en

### Parents for Climate: Coal Risks Queensland’s Solar Future
- **URL:** https://thirdhemisphere.agency/insights/keeping-coal-kills-solar-benefits-queensland
- **Date:** 2024-10-15
- **Category:** News
- **Author:** jeremy
- **Summary:** As Queensland leads Australia in household solar uptake, the continued reliance on coal-fired power poses risks for vulnerable residents and investment uncertainty. In 2023, average power bills could

### Is Australia Part of Asia? Karen Lawson Debates at SXSW Sydney 2024
- **URL:** https://thirdhemisphere.agency/insights/australia-asia-debate-sxsw-sydney-2024
- **Date:** 2024-10-15
- **Category:** News
- **Author:** jeremy
- **Summary:** We’re thrilled to highlight Karen Lawson ’s participation in this timely and thought-provoking panel. Representing Third Hemisphere and bringing her experience as a Non-Executive Director at Save the

### Third Hemisphere Leads Greenwashing Panel at CommsCon 2025
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-commscon-2025-panel-greenwashing-ethics
- **Date:** 2024-10-15
- **Category:** News
- **Author:** jeremy
- **Summary:** Third Hemisphere will return to the CommsCon stage at the 2025 Conference and Awards, with founder and CEO Hannah Moreno participating in a crucial panel discussion.   Moreno will be joined by Comms D

### UNGCNA Unites Australian Business Leaders for Sustainability
- **URL:** https://thirdhemisphere.agency/insights/ungcna-sustainability-business-leaders-action-2024
- **Date:** 2024-10-15
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The Australian arm of the world’s largest corporate sustainability initiative, the UN Global Compact Network Australia (UNGCNA), is bringing together a veritable who’s who of sustainable business to u

### The Future of Fintech PR: Trends and Innovations to Watch in 2025
- **URL:** https://thirdhemisphere.agency/insights/future-of-fintech-pr-trends-2025
- **Date:** 2024-10-11
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** The fintech sector is on the cusp of a major transformation, fueled by rapid technological advancements and evolving consumer demands. As we approach 2025, financial institutions, fintech startups, an

### How Fintech PR Can Maximise CSR for Bigger Impact
- **URL:** https://thirdhemisphere.agency/insights/fintech-csr-pr-strategy
- **Date:** 2024-10-11
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** These days, corporate social responsibility has become a crucial component of public relations strategies, especially for fintech companies. As consumers and investors become more socially conscious,

### Using Data to Power PR in Financial Services
- **URL:** https://thirdhemisphere.agency/insights/data-driven-pr-strategy-financial-services
- **Date:** 2024-10-10
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In the financial services industry, effective communication and public relations (PR) are crucial for building trust, maintaining reputation, and fostering customer engagement.   However, the traditio

### Building a Resilient Brand: PR Tactics for Startups Facing Uncertainty
- **URL:** https://thirdhemisphere.agency/insights/pr-tactics-startups-facing-uncertainty
- **Date:** 2024-10-10
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** According to Deloitte, the Reserve Bank of Australia (RBA) has faced less-than-ideal inflation figures in recent months against the backdrop of weak economic growth. This has created a pivotal period

### How PR Can Drive Strategic Partnerships in Tech
- **URL:** https://thirdhemisphere.agency/insights/strategic-partnerships-technology-pr
- **Date:** 2024-10-10
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Strategic partnerships are a powerful tool for driving business growth and innovation. From collaborations on new products to expanding market reach, partnerships offer opportunities to tap into new r

### Integrating Ancient Wisdom to Modern Era | Sasa Bozic | Prachi Bishnoi
- **URL:** https://thirdhemisphere.agency/insights/integrating-ancient-wisdom-corporate-sustainability
- **Date:** 2024-10-03
- **Category:** News
- **Author:** jeremy
- **Summary:** In an exclusive interview at the Sustainable Brands Journal, Chief Editor Prachi Bishnoi speaks with Saša Bozic, a leading social sustainability advisor, leadership mentor, and author.   With nearly t

### ‘NSW Health Commercialisation Training Program’ celebrates 10 years
- **URL:** https://thirdhemisphere.agency/insights/nsw-health-commercialisation-program-10-years
- **Date:** 2024-10-03
- **Category:** News
- **Author:** jeremy
- **Summary:** The NSW Health Commercialisation Training Program is celebrating its 10th anniversary, reflecting a decade of empowering healthcare innovation in New South Wales. Since its launch, the program has sup

### UN Global Compact Australia Names Third Hemisphere PR Partner
- **URL:** https://thirdhemisphere.agency/insights/un-global-compact-network-australia-taps-third-hemisphere-as-new-pr-partner
- **Date:** 2024-10-02
- **Category:** News
- **Author:** jeremy
- **Summary:** We are excited to announce that Third Hemisphere has been selected as the PR partner for the UN Global Compact Network Australia (UNGCNA), the local arm of the world’s largest corporate sustainability

### AI and the UN SDGs: An investors’ guide to driving sustainability
- **URL:** https://thirdhemisphere.agency/insights/ai-sustainable-development-goals-sdgs-investor-guide
- **Date:** 2024-09-25
- **Category:** News
- **Author:** jeremy
- **Summary:** Artificial intelligence (AI) is no longer just a buzzword in the tech community; it is becoming one of the most powerful tools we have to tackle some of the world’s most pressing challenges. The Unite

### Monoova celebrates 5th-year anniversary with brand refresh
- **URL:** https://thirdhemisphere.agency/insights/monoova-brand-refresh-5th-anniversary
- **Date:** 2024-09-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Monoova is celebrating its fifth anniversary as Australia's leading digital payments provider with a comprehensive brand refresh to reinforce its commitment to innovation and its vision for future-foc

### Is Down Under on your investment bucket list yet?
- **URL:** https://thirdhemisphere.agency/insights/australia-investment-opportunities-tech-private-equity-growth
- **Date:** 2024-09-17
- **Category:** News
- **Author:** jeremy
- **Summary:** (Originally published in e27 ) Australia, traditionally known for its strengths in finance, mining , energy, and agriculture, also excels in the technology sector Being part of the OECD, Australia is

### Bricklet’s Shared Equity Model Helps Aussie Homebuyers
- **URL:** https://thirdhemisphere.agency/insights/bricklets-shared-equity-platform-offers-new-hope-for-australian-homebuyers
- **Date:** 2024-09-17
- **Category:** News
- **Author:** jeremy
- **Summary:** Bricklet, an innovative shared equity homeownership platform backed by venture firm Lakeba, is emerging as a potential solution to Australia's housing affordability crisis.   Bricklet allows homebuyer

### Third Hemisphere Launches Melbourne Office With Two Key Appointments
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-launches-melbourne-office-key-hires
- **Date:** 2024-09-04
- **Category:** News
- **Author:** jeremy
- **Summary:** Third Hemisphere, a leading technology, finance, and impact PR agency, has expanded its footprint in Australia with the launch of a new office in Melbourne and the appointment of two seasoned professi

### Traveloka Hits 35M Customers in Record-Breaking Campaign
- **URL:** https://thirdhemisphere.agency/insights/traveloka-boasts-35-million-customers-for-its-most-successful-sales-campaign
- **Date:** 2024-09-01
- **Category:** News
- **Author:** jeremy
- **Summary:** Traveloka’s EPIC Sale 2024 marked a record-breaking achievement, drawing over 35 million customers and generating millions in savings, making it the company’s most successful campaign to date. Launche

### Join Us at Circular Cities Summit 2.0 in Dubai!
- **URL:** https://thirdhemisphere.agency/insights/join-us-at-circular-cities-summit-2-0-in-dubai
- **Date:** 2024-09-01
- **Category:** News
- **Author:** jeremy
- **Summary:** Building upon the resounding success of its inaugural edition in Singapore, the Circular Cities Summit 2.0 is set to be a beacon of innovation and collaboration in the pursuit of sustainable urban fut

### Fintech Nation's Fintech65 Initiative
- **URL:** https://thirdhemisphere.agency/insights/fintech-nations-fintech65-initiative
- **Date:** 2024-09-01
- **Category:** News
- **Author:** jeremy
- **Summary:** Fintech Nation, a leading force in Singapore’s fintech ecosystem, proudly announced the third edition of its flagship initiative, Fintech65, on August 22, 2024. This program celebrates 65 exceptional

### Top 5 PR Tools Every Startup Should Know About
- **URL:** https://thirdhemisphere.agency/insights/top-5-pr-tools-every-startup-should-know-about
- **Date:** 2024-08-31
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Public relations (PR) has evolved dramatically, with the digital age adding complexities that startups must navigate to build and protect their reputations. The challenges are numerous, from managing

### Essential Dos and Don'ts for Effective B2B Fintech PR
- **URL:** https://thirdhemisphere.agency/insights/essential-dos-and-donts-for-effective-b2b-fintech-pr
- **Date:** 2024-08-28
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Capturing attention in B2B fintech goes beyond just offering innovative solutions. To truly make an impact and outshine the competition, a well-crafted PR strategy is essential. As fintech companies s

### Emerging Trends in Fintech/Financial Services Crisis Management
- **URL:** https://thirdhemisphere.agency/insights/emerging-trends-in-fintech-financial-services-crisis-management
- **Date:** 2024-08-26
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** It's critical to keep up with new developments in crisis management in the quick-paced world of fintech and financial services today. As technology and regulations evolve all the time, the types of is

### The surprising potential of AI for regional Australia
- **URL:** https://thirdhemisphere.agency/insights/ai-regional-australia-economic-potential
- **Date:** 2024-08-26
- **Category:** News
- **Author:** jeremy
- **Summary:** (This editorial was originally published in the Canberra Times) By Leonie Valentine, former Google managing director, and Chief AI Officer at the Australian Regional AI Network (ARAIN). When I was gro

### Crisis Comms: Turn a runaway fire into a hero moment
- **URL:** https://thirdhemisphere.agency/insights/crisis-comms-turn-a-runaway-fire-into-a-hero-moment
- **Date:** 2024-08-22
- **Category:** News
- **Author:** jeremy
- **Summary:** (This editorial was originally published in BandT) When crisis hits, it can feel like you’re being scorched by flames in every direction. And even a tiny little spark can quickly become a runaway fire

### Lakeba’s Bricklet transforms ASX-listed DomaCom with new capital
- **URL:** https://thirdhemisphere.agency/insights/john-hewson-resigns-from-domacom-amid-new-funding-and-ndis-closures
- **Date:** 2024-08-22
- **Category:** News
- **Author:** jeremy
- **Summary:** ASX-listed DomaCom Limited has secured a $2.5 million loan from Bricklet Ltd, part of the Lakeba Group, alongside a $2.0 million underwriting commitment for an upcoming Entitlement Offer.   This capit

### BindiMaps & AusPost Launch World-First Indoor Navigation
- **URL:** https://thirdhemisphere.agency/insights/bindimaps-partners-with-australia-post-to-launch-world-first-accessible-indoor-navigating-tech-with-30cm-accuracy
- **Date:** 2024-08-22
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Digital accessible wayfinding company BindiMaps is partnering with Australia Post to launch the world’s first indoor navigation system with an incredible localisation accuracy of just 30 centimetres.

### BindiMaps signs Australia Post as retail maps gain traction
- **URL:** https://thirdhemisphere.agency/insights/bindimaps-signs-australia-post-as-retail-maps-gain-traction
- **Date:** 2024-08-22
- **Category:** News
- **Author:** jeremy
- **Summary:** BindiMaps, a start-up specialising in indoor navigation for the vision-impaired, has secured Australia Post as a major client, deploying its innovative mapping technology in Melbourne and Sydney store

### Tailoring Media Strategies for Climate Tech Success
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-media-relations-strategy
- **Date:** 2024-08-15
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In 2024, Australia's climate tech industry continues to thrive, with 689 companies driving innovation and sustainability. Notably, 21% of these companies are already creating measurable environmental

### The Role of a Finance PR Agency in Shaping Financial Services Success
- **URL:** https://thirdhemisphere.agency/insights/financial-pr-agency-role
- **Date:** 2024-08-13
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** The critical role of effective PR in navigating both crisis and growth cannot be overstated for financial institutions. When banks or financial institutions face difficulties, the repercussions are se

### New Confirmation of Payee service hits important milestone
- **URL:** https://thirdhemisphere.agency/insights/new-confirmation-of-payee-service-hits-important-milestone
- **Date:** 2024-08-08
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australians are now one step closer to having access to another important layer of protection against scammers with the design of the new Confirmation of Payee service now complete.       Australian P

### Cicada’s Sally-Ann Williams Calls for Deep Tech Support
- **URL:** https://thirdhemisphere.agency/insights/deep-tech-innovation-australia
- **Date:** 2024-08-08
- **Category:** News
- **Author:** jeremy
- **Summary:** Australia, with its significant resources and talent, has the potential to become a global leader in deep tech innovation. The Federal Government’s ‘Future Made in Australia’ policy marks a positive s

### Lost and found: Opportunities abound in proptech with purpose
- **URL:** https://thirdhemisphere.agency/insights/proptech-with-purpose-australia
- **Date:** 2024-08-08
- **Category:** News
- **Author:** jeremy
- **Summary:** (Originally published in the Australian ) Australians are absolutely obsessed with property, and this extends beyond the universal dream of home ownership. Australia’s US$34 billion commercial r

### MONEYME returns to growth with originations up 25%
- **URL:** https://thirdhemisphere.agency/insights/moneyme-returns-to-growth-with-originations-up-25
- **Date:** 2024-08-07
- **Category:** News
- **Author:** jeremy
- **Summary:** MONEYME (ASX: MME) concludes FY2024 with a strong Q4, demonstrating its resilience in a high-interest rate climate. The fintech company saw a 25% increase in loan originations, reaching $165 million,

### Venture Capital in the Tech Industry: What Startups Need to Know
- **URL:** https://thirdhemisphere.agency/insights/venture-capital-in-the-tech-industry-what-startups-need-to-know
- **Date:** 2024-07-29
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Venture capital (VC) is essential for tech startups seeking to scale and innovate. The VC landscape is constantly evolving, and understanding its dynamics is crucial for securing funding and achieving

### How Climate Tech is Revolutionising Sustainability Efforts
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-sustainability
- **Date:** 2024-07-29
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Addressing climate change is an urgent global priority, and climate tech is at the forefront of this effort. Innovations in this field are revolutionising sustainability, providing new ways to reduce

### The Role of Fintech in Modern Financial Services
- **URL:** https://thirdhemisphere.agency/insights/the-role-of-fintech-in-modern-financial-services
- **Date:** 2024-07-29
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Fintech, or financial technology, is revolutionising the financial services industry. The shift from traditional to digital financial solutions is reshaping how businesses and consumers manage money.

### Emerging Technologies in 2024: Trends and Predictions
- **URL:** https://thirdhemisphere.agency/insights/emerging-technologies-in-2024-trends-and-predictions
- **Date:** 2024-07-29
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In recent years, technological advancements have been accelerating at an unprecedented pace. Staying updated with emerging technologies is crucial for businesses and individuals alike. In 2024, severa

### J.P. Morgan Payments Joins eftpos and NPP, Enhancing Competition
- **URL:** https://thirdhemisphere.agency/insights/j-p-morgan-payments-joins-eftpos-and-npp-enhancing-competition
- **Date:** 2024-07-29
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australian Payments Plus (AP+) today announced J.P. Morgan Payments, a part of leading global financial services firm JPMorganChase has joined debit network eftpos as a Member and will become the late

### Monoova deal signals real-time payments momentum
- **URL:** https://thirdhemisphere.agency/insights/monoova-deal-signals-real-time-payments-momentum
- **Date:** 2024-07-22
- **Category:** News
- **Author:** jeremy
- **Summary:** Monoova, a leading fintech in Australia, has partnered with global insurance platform Guidewire to enhance real-time payment capabilities through PayTo and PayID, features of Australia's New Payments

### Monoova & Guidewire Partner to Future-Proof Insurance
- **URL:** https://thirdhemisphere.agency/insights/monoova-guidewire-partnership
- **Date:** 2024-07-21
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** 22 July 2024, Sydney: Australia’s leading B2B digital payments provider Monoova and Guidewire (NYSE: GWRE), the platform P&C insurers trust to engage, innovate, and grow efficiently, today announced t

### MONEYME Completes $178M ABS Deal: First Public Transaction for FY25
- **URL:** https://thirdhemisphere.agency/insights/moneyme-completes-178m-abs-deal-first-public-transaction-for-fy25
- **Date:** 2024-07-21
- **Category:** News
- **Author:** jeremy
- **Summary:** MONEYME has successfully executed its first public asset-backed securities (ABS) deal for FY25, pricing a $178 million transaction with Westpac and Deutsche Bank as lead managers.   This marks the fir

### The Relationship Between Investor Relations and Public Relations
- **URL:** https://thirdhemisphere.agency/insights/the-relationship-between-investor-relations-and-public-relations
- **Date:** 2024-07-17
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Investor relations (IR) and public relations (PR) are two essential communication functions within a company. While the overlap between these roles might seem obvious, understanding the nuances of the

### Australian Payments Plus appoints PR agency Third Hemisphere
- **URL:** https://thirdhemisphere.agency/insights/australian-payments-plus-selects-third-hemisphere-for-pr
- **Date:** 2024-07-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australian Payments Plus (AP+) has selected PR agency Third Hemisphere to support its public relations, joining Third Hemisphere’s growing portfolio of financial services, fintech , and technology tra

### DigitalX Bitcoin ETF (“BTXX”) approved to list on ASX
- **URL:** https://thirdhemisphere.agency/insights/digitalx-bitcoin-etf-asx-approval-btxx-trading-start-date
- **Date:** 2024-07-09
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Digital asset technology and investment company DigitalX (ASX:DCC) is announcing that it has achieved Australian Securities Exchange (ASX) approval of its DigitalX Bitcoin ETF (ASX:BTXX), making it on

### Riverside Names Ex-Deliveroo CEO to Boost Operations
- **URL:** https://thirdhemisphere.agency/insights/riverside-appoints-ed-mcmanus
- **Date:** 2024-07-09
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Global private investment firm focused on the smaller end of the middle market The Riverside Company (Riverside) has appointed former Deliveroo, and Meridian Energy CEO Ed McManus as a Senior Operatin

### Is disability a personal issue, or a failure of our built environment?
- **URL:** https://thirdhemisphere.agency/insights/is-disability-personal-issue-or-failure-built-environment
- **Date:** 2024-07-06
- **Category:** News
- **Author:** jeremy
- **Summary:** (Originally published in Women's Agenda) With approximately 18 percent of the population living with some form of disability, it’s clear that disability is not an isolated issue but a widespread reali

### Guide Dogs Victoria & BindiMaps Set Accessibility Standard
- **URL:** https://thirdhemisphere.agency/insights/guide-dogs-victoria-binds-maps-partnership
- **Date:** 2024-07-06
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Guide Dogs Victoria (GDV) has included digital accessible wayfinding startup BindiMaps as part of a “gold standard for accessible buildings” it’s currently building at its Kew Campus site in Victoria,

### Lakeba Appoints Microsoft’s Kevin Wo for SEA Expansion
- **URL:** https://thirdhemisphere.agency/insights/lakeba-appoints-microsoft-exec-kevin-wo-board
- **Date:** 2024-07-06
- **Category:** News
- **Author:** jeremy
- **Summary:** Sydney-based innovation studio Lakeba has appointed Kevin Wo, Microsoft's Managing Director for Global Partner Solutions in the Asia Pacific, to its board as the company plans to expand its technology

### Virtual IT Group Secures Growth Investment from Riverside
- **URL:** https://thirdhemisphere.agency/insights/virtual-it-group-riverside-company-investment
- **Date:** 2024-07-06
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Leading Australian IT Managed Service Provider, Virtual IT Group (VITG), has signed a definitive agreement to secure investment from global mid-market private equity firm The Riverside Company (Rivers

### Cicada Innovations Warns Against Siloed Thinking in Australia
- **URL:** https://thirdhemisphere.agency/insights/cicada-innovations-made-in-australia
- **Date:** 2024-07-04
- **Category:** News
- **Author:** jeremy
- **Summary:** Cicada Innovations, a leading Australian tech incubator and organiser of the Tech23 festival warns that the Albanese government’s Future Made in Australia Act may fail unless the country overcomes its

### ViewTrade Launches in Australia to Revolutionise Market Access
- **URL:** https://thirdhemisphere.agency/insights/viewtrade-launches-in-australia-to-revolutionise-market-access
- **Date:** 2024-07-01
- **Category:** News
- **Author:** jeremy
- **Summary:** ViewTrade, a global leader in investment and trading technology solutions, has officially entered the Australian market. With a new regional HQ in Sydney, ViewTrade aims to enhance global market acces

### AI in Public Relations: Transforming the Future of PR Strategies
- **URL:** https://thirdhemisphere.agency/insights/ai-in-public-relations
- **Date:** 2024-06-12
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** There are very few industries that have not been impacted by the artificial intelligence (AI) revolution. Public relations (PR) is no exception. AI in public relations is no longer a futuristic concep

### The Benefits of Starting a Business with a Strong Brand Identity
- **URL:** https://thirdhemisphere.agency/insights/benefits-strong-brand-identity
- **Date:** 2024-06-11
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Starting a business can be both exhilarating and daunting. You’ve got an idea, a plan, and the drive to see it through. But in a sea of competitors, how do you make sure your business stands out

### 10 Ways to Establish Yourself as an Industry Thought Leader
- **URL:** https://thirdhemisphere.agency/insights/industry-thought-leader
- **Date:** 2024-06-11
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style a

### Leverage Case Study Marketing to Highlight Your Company’s Impact
- **URL:** https://thirdhemisphere.agency/insights/case-study-marketing
- **Date:** 2024-06-11
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In today's competitive business landscape, standing out from the crowd is essential. One powerful way to do this is through case study marketing. By showcasing real-life success stories, businesses ca

### 5 Expert Newsjacking Tips to Boost Brand Visibility
- **URL:** https://thirdhemisphere.agency/insights/newsjacking-techniques
- **Date:** 2024-06-03
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In today's fast-paced digital landscape, staying relevant is more challenging than ever. News breaks, trends shift, and public attention is fleeting. Enter newsjacking, a powerful technique that allow

### Ex-Microsoft Execs Secure $5.1M for AI Startup SpatialGPT
- **URL:** https://thirdhemisphere.agency/insights/innovategpt-invests-spatialgpt-ai-revolution
- **Date:** 2024-05-26
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** AI venture studio InnovateGPT Group has invested A$5.1 million in a new generative AI company, SpatialGPT, which aims to redefine spatial environments across the architecture, construction, education,

### A Comprehensive Guide to Market Expansion
- **URL:** https://thirdhemisphere.agency/insights/a-comprehensive-guide-to-market-expansion
- **Date:** 2024-05-23
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In the ever-evolving landscape of the global economy, market expansion stands as a pivotal aspect for companies aiming to harness new markets and broaden their market reach. The quest for growth drive

### How To Leverage PR for Startup Growth
- **URL:** https://thirdhemisphere.agency/insights/how-to-leverage-pr-for-startup-growth
- **Date:** 2024-05-21
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Founders often try out various methods to boost growth across various stages of running a startup, such as social media posts, content marketing, online community building, and growth hacks. However,

### How to Build Influence with Thought Leadership PR
- **URL:** https://thirdhemisphere.agency/insights/thought-leadership-strategy-2
- **Date:** 2024-05-21
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** In the rapidly advancing business world, establishing oneself as an industry authority and gaining a competitive edge necessitates more than just innovative thinking; it demands a robust thought leade

### Driving Gender Equality & Financial Equity Through Leadership
- **URL:** https://thirdhemisphere.agency/insights/gender-equality-advocacy-leadership-hannah-moreno
- **Date:** 2024-05-16
- **Category:** News
- **Author:** jeremy
- **Summary:** Systemic barriers such as social constructs perpetuating financial and other gender disparities, continue to reinforce a gender-unequal society.     Our founder and CEO, Hannah Moreno, recently engage

### Climate tech gives us a fighting chance for the future
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-gives-us-a-fighting-chance-for-the-future
- **Date:** 2024-05-15
- **Category:** News
- **Author:** jeremy
- **Summary:** (Originally published in Stockhead ) We talk about resilience a lot; the resilience of founders, of leaders, of us all as human beings. But what about the resilience of our planet? In 2009, a team of

### Hannah Moreno Shares Her Story on Emotional Abuse
- **URL:** https://thirdhemisphere.agency/insights/breaking-the-silence-hannah-moreno-emotional-abuse-survivor
- **Date:** 2024-05-08
- **Category:** News
- **Author:** jeremy
- **Summary:** (Originally published in the Canberra Times)   “If I crashed my scooter into a tree, I would probably survive and surely he’d have to be nice to me if I ended up in hospital…”   It’s a thought I’d hav

### Debt vs equity financing: What's best for your startup?
- **URL:** https://thirdhemisphere.agency/insights/debt-vs-equity-financing-whats-best-for-your-startup
- **Date:** 2024-05-06
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Deciding how to finance your startup is a pivotal choice that can shape its trajectory. Most founders grapple with the decision between debt and equity financing rather than opting for slow, self-fund

### Impact X Summit 2024 Strengthens Australia’s COP31 Bid
- **URL:** https://thirdhemisphere.agency/insights/impact-x-summit-2024-convenes-in-a-bid-to-bolster-australias-cop31-bid
- **Date:** 2024-05-06
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s largest climate and nature summit, Impact X , is this year aiming to bolster Australia’s COP31 bid by uniting hundreds of international climate experts in supercharging Australia’s n

### Impact investing - harnessing the power of good so everyone can win
- **URL:** https://thirdhemisphere.agency/insights/impact-investing-harnessing-the-power-of-good-so-everyone-can-win
- **Date:** 2024-04-24
- **Category:** News
- **Author:** jeremy
- **Summary:** By Jeremy Liddle, Executive Director of tech, finance, and climate specialist investment & PR agency Third Hemisphere   The World Economic Forum defines impact investing as an intentional investment a

### Why We Must Stop Pitying People in Wheelchairs
- **URL:** https://thirdhemisphere.agency/insights/stop-pitying-the-person-in-the-wheelchair-for-moralitys-societys-and-medicines-sake
- **Date:** 2024-04-24
- **Category:** News
- **Author:** jeremy
- **Summary:** By Dr Anna Wright, Fellow at University of Technology Sydney, CEO & co-founder of accessible digital wayfinding startup BindiMaps, and 2019 Australian of the Year nominee I am old enough to have a fri

### Adam Goodes' Fund Backs Indigenous Impact Investing
- **URL:** https://thirdhemisphere.agency/insights/adam-goodes-black-excellence-fund-headlines-impact-investment-summit-raises-awareness-on-investing-into-indigenous-businesses
- **Date:** 2024-04-24
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Football great and CEO and Founder of Indigenous Defence and Infrastructure Consortium (iDiC), Adam Goodes’ Black Excellence Fund headlines this years’ Impact Investment Summit as part of its goal of

### Jumar Bioincubator Launches to Build Australia's Next CSL
- **URL:** https://thirdhemisphere.agency/insights/mini-brains-and-lab-on-a-chip-wearables-jumar-bioincubator-officially-begins-its-mission-to-build-australias-next-csl
- **Date:** 2024-04-23
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s newest biotech incubator Jumar Bioincubator has officially opened its doors and revealed the first 16 innovative early-stage ventures to take up residency in its much-awaited Melbourne-bas

### Cicada Opens HealthTech Hub in Western Sydney
- **URL:** https://thirdhemisphere.agency/insights/cicada-innovations-launches-healthtech-hub-in-western-sydneys-hidden-innovation-ecosystem
- **Date:** 2024-03-26
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Australia’s flagship deep tech incubator Cicada Innovations has officially opened the doors to the “ Cicada HealthTech Hub ” on 25 March 2024, officiated by the Hon. Anoulack Chanthivong, Minister for

### Cicada x Tech23 Applications Open for Deep Tech Founders
- **URL:** https://thirdhemisphere.agency/insights/cicada-x-tech23-applications-open-as-cicada-urges-all-founders-to-consider-am-i-deep-tech
- **Date:** 2024-03-21
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Australia’s flagship deep tech incubator Cicada Innovations is on the hunt for the nation’s 23 most promising deep tech ventures, to showcase their world-changing innovations at the country’s largest

### Fintech Nation Fund Joins The Big Spark as VC Investor
- **URL:** https://thirdhemisphere.agency/insights/fintech-nation-fund-joins-inaugural-the-big-spark-series-as-guest-venture-capital-investor
- **Date:** 2024-03-19
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Not-for-profit grassroots organisation, Fintech Nation , along with its venture capital arm, Fintech Nation Fund (FNF) , is featuring as a guest venture capital investor on Mediacorp’s new business re

### Monoova Names New CCO & Counsel as Demand Surges
- **URL:** https://thirdhemisphere.agency/insights/monoova-appoints-new-cco-and-general-counsel-as-demand-for-digital-payments-set-to-soar
- **Date:** 2024-03-11
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Australia’s leading B2B digital payments provider Monoova has strengthened its leadership team as the Australian digital payments market is set to soar to $240.75 billion in transaction value in 2024.

### Leaders Unite to Tackle Sexism in Aussie Tech & Investment
- **URL:** https://thirdhemisphere.agency/insights/addressing-sexism-in-australian-tech-investment-hundreds-of-leaders-unite-to-produce-crowdsourced-resource
- **Date:** 2024-03-10
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Hundreds of Australian tech leaders have contributed to a new crowdsourced resource, “ Addressing Sexism in Australian Tech & Investment ”, containing solutions for sexist discrimination, bullying

### Why women are the future of fintech
- **URL:** https://thirdhemisphere.agency/insights/why-women-are-the-future-of-fintech
- **Date:** 2024-03-08
- **Category:** News
- **Author:** JeremyLiddle
- **Summary:** By Vanessa Ho , co-founder of Fintech Nation The fintech revolution isn’t just about technology. It’s also about inclusion and empowerment. This is because fintech companies exist to give custom

### MONEYME’s ‘Kick Your Goals’ Campaign Hits the Field
- **URL:** https://thirdhemisphere.agency/insights/moneyme-launches-kick-your-goals-campaign-with-seven-network-and-afl-legend-luke-hodge
- **Date:** 2024-03-07
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Digital lender and non-bank challenger MONEYME (ASX: MME) has launched an above-the-line advertising campaign in partnership with the Seven Network, featuring TV commercials with respected AFL legend

### Interactive Brokers Launches IBKR Desktop Trading Platform
- **URL:** https://thirdhemisphere.agency/insights/interactive-brokers-unveils-next-generation-trading-platform-ibkr-desktop
- **Date:** 2024-03-05
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Interactive Brokers (Nasdaq: IBKR), an automated global electronic broker, is excited to introduce IBKR Desktop, the next-generation desktop trading application for Windows and Mac, engineered for tod

### Riverside Sells Hiway Group After Doubling Revenue
- **URL:** https://thirdhemisphere.agency/insights/the-riverside-company-sells-hiway-group-to-direct-capital-after-doubling-revenue-ebitda
- **Date:** 2024-02-28
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** The Riverside Company (Riverside), a global private investment firm focused on the smaller end of the middle market, has sold one of Australasia’s leading specialist transport infrastructure services

### The incredible opportunity in instant payments startups
- **URL:** https://thirdhemisphere.agency/insights/the-incredible-opportunity-in-instant-payments-startups
- **Date:** 2024-02-15
- **Category:** News
- **Author:** JeremyLiddle
- **Summary:** By Jeremy Liddle , Executive Director of climate, tech, and finance PR & marketing agency, Third Hemisphere Digital payments experienced a remarkable global surge during the pandemic. This need fo

### Can Australia lead the climate tech charge and host COP31?
- **URL:** https://thirdhemisphere.agency/insights/can-australia-lead-the-climate-tech-charge-and-host-cop31
- **Date:** 2024-02-15
- **Category:** News
- **Author:** JeremyLiddle
- **Summary:** By Jeremy Liddle , Executive Director of climate, tech, and finance PR & marketing agency, Third Hemisphere At the COP28 Summit in 2023, the Australian Government recommitted to a clean energy fut

### BindiMaps & Westpac OpenAir Cinema Boost Inclusion
- **URL:** https://thirdhemisphere.agency/insights/bindimaps-selected-by-westpac-openair-cinema-to-create-most-inclusive-season-ever
- **Date:** 2024-02-14
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Digital accessible wayfinding startup BindiMaps has been selected to help make this year’s Westpac OpenAir Cinema season “more accessible than ever” by making available its navigation app and recently

### MONEYME & Snowy River Partner for Instant Caravan Financing
- **URL:** https://thirdhemisphere.agency/insights/a-new-caravan-on-the-spot-moneyme-signs-exclusive-deal-with-snowy-river-for-caravan-financing
- **Date:** 2024-02-14
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Digital lender and non-bank challenger MONEYME (ASX: MME) has signed an exclusive 12-month deal with one of Australia’s fastest growing luxury caravan manufacturers Snowy River Caravans to offer direc

### Tyme Group Becomes World’s Fastest Profitable Digital Bank
- **URL:** https://thirdhemisphere.agency/insights/singapores-tyme-group-delivers-the-worlds-fastest-profitable-standalone-digital-bank-over-215m-annualised-revenue
- **Date:** 2024-02-14
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Singapore-based global digital banking group Tyme has achieved an annualised revenue run rate of SG $215 million in 2023, as its flagship South African operation TymeBank becomes the world’s fastest p

### Cicada x Tech23 Unveils Solutions for Deep Tech Scaleups
- **URL:** https://thirdhemisphere.agency/insights/cicada-x-tech23-launches-research-revealing-proven-solutions-to-australias-deep-tech-scaleup-problem
- **Date:** 2024-02-14
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** A new report by Australia’s flagship deep tech incubator Cicada Innovations confirms the greatest impediment to Australia shifting from a services-based industry to one built on science and engineerin

### Third Hemisphere Secures Funding, Expands Across APAC
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-raises-capital-for-apac-expansion-appoints-jonathan-younger-as-advisory-chair-makes-4-senior-appointments
- **Date:** 2024-02-07
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Specialist climate, tech, and finance PR & Marketing agency Third Hemisphere has raised capital to expand into APAC in coming months, with the round led by M&C Partners and Stockhead cofounder

### Polemos Named Official Illuvium Lending Tech Provider
- **URL:** https://thirdhemisphere.agency/insights/polemos-non-collateralised-lending-solution-selected-as-official-illuvium-lending-technology-provider
- **Date:** 2023-12-15
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Today, it is announced that Polemos, a leading ​Gaming Infrastructure Platform, has been chosen as the official lending technology provider for Illuvium, the groundbreaking open-world fantasy battle g

### Millions of Aussie Kids at Risk in Cost-of-Living Crisis
- **URL:** https://thirdhemisphere.agency/insights/millions-of-australian-kids-at-risk-as-families-struggle-to-cool-dangerously-hot-homes-in-cost-of-living-crisis
- **Date:** 2023-12-13
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** As another record-setting summer approaches, millions of Australian families will be unable to keep their kids cool in dangerously hot homes, with cost-of-living pressures stretching households to the

### MONEYME: Borrowers value sustainability despite cost-of-living crisis
- **URL:** https://thirdhemisphere.agency/insights/moneyme-borrowers-value-sustainability-despite-cost-of-living-crisis
- **Date:** 2023-12-13
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** B Corp certified digital lender and non-bank challenger MONEYME (ASX: MME) has found in a recent customer survey that 82 percent of its customers are concerned about sustainability, with 72 percent be

### Bonza & Monoova Launch PayTo as POLi Payments End
- **URL:** https://thirdhemisphere.agency/insights/cleared-for-takeoff-bonza-selects-monoova-to-become-first-airline-to-launch-payto-as-poli-is-grounded
- **Date:** 2023-11-28
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** B2B digital payments firm and Australia’s largest PayTo provider, Monoova, has been selected by Australia’s newest airline Bonza to offer PayTo’s seamless, fee-free payment option for consumers paying

### Immutable Partnership & Whitepaper Market Update Revealed
- **URL:** https://thirdhemisphere.agency/insights/partnership-with-immutable-and-provides-substantial-market-update-to-whitepaper-dao-structure-token-updates-and-refined-platform-direction-in-line-with-market
- **Date:** 2023-11-28
- **Category:** Media Releases
- **Author:** JeremyLiddle
- **Summary:** Gaming infrastructure and audience technology provider Polemos today announced it has partnered with Immutable to provide player-facing game analytics for games developed on the Immutable layer-2 scal

### Monoova Enables Real-Time Payments for Optty Users
- **URL:** https://thirdhemisphere.agency/insights/optty-monoova-partnership-payment-platform
- **Date:** 2023-11-14
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The world’s first universal payments platform Optty has partnered with Australia’s largest PayTo provider Monoova to gain access to Australia's payment rails, including PayTo, PayID, BPAY, and online

### Climate Salad calls for nominations for the Climate Tech Awards, to be announced at the 2023 Climate
- **URL:** https://thirdhemisphere.agency/insights/nominate-climate-tech-awards-2023-australia
- **Date:** 2023-11-09
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s pioneer climate tech community Climate Salad is calling for nominations for the Climate Tech Awards before they close this Friday 10 November, in celebration of the people and companies co

### Why I helped my sexual harasser write his apology
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-stand-against-misogyny-win
- **Date:** 2023-11-09
- **Category:** News
- **Author:** jeremy
- **Summary:** Hannah Moreno, the Managing Director and Founder of Third Hemisphere   I'm not known for my leniency on problematic men.   I roll my eyes when I see a post online praising a man for doing the bare min

### Riverside Sells Energy Exemplar in Major New Deal
- **URL:** https://thirdhemisphere.agency/insights/energy-exemplar-sale-blackstone-vista
- **Date:** 2023-11-02
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The Riverside Company (Riverside), a global private investment firm focused on the smaller end of the middle market, has signed a definitive agreement to sell Energy Exemplar (EE), a leading simulatio

### Climate 10X Accelerator Invests $580K in Clean Tech
- **URL:** https://thirdhemisphere.agency/insights/climate-10x-accelerator-580k-tech-startups
- **Date:** 2023-11-02
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s pioneer climate tech VC Virescent Ventures and the University of New South Wales (UNSW) have revealed the first cohort of five climate tech startups in their Climate 10x Accelerator, as we

### Hannah Moreno Finalist for PR Agency Head of the Year 2023
- **URL:** https://thirdhemisphere.agency/insights/hannah-moreno-finalist-pr-awards-asia-pacific-2023
- **Date:** 2023-11-02
- **Category:** News
- **Author:** jeremy
- **Summary:** We are delighted to share that Third Hemisphere founder & managing director Hannah Moreno is a shortlisted finalist in the PR Agency Head of the Year category at the PR Awards Asia-Pacific 2023.

### The Riverside Company bolsters its Australia Fund with key new hires and promotion
- **URL:** https://thirdhemisphere.agency/insights/riverside-australia-team-expansion-new-hires
- **Date:** 2023-11-02
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Global investment and private equity firm The Riverside Company is pleased to announce three new hires and a promotion to its Australian team.   The Riverside Australia Fund (RAF) typically works with

### Sunshine Coast Airport first airport in Australia to install BindiMaps -
- **URL:** https://thirdhemisphere.agency/insights/renewable-metals-8m-battery-recycling-tech
- **Date:** 2023-11-02
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Sunshine Coast Airport (SCA) has become Australia’s first airport to install digital accessible wayfinding solution BindiMaps in a bid to help its 1.62 million annual passengers seamlessly navigate it

### Third Hemisphere Wins the Asia-Pacific SABRE Awards 2023 🏆
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-wins-asia-pacific-sabre-awards-2023
- **Date:** 2023-11-02
- **Category:** News
- **Author:** jeremy
- **Summary:** We’re proud to announce that Third Hemisphere has won the best in Financial Services (Consumer Services) award at the prestigious 2023 Asia-Pacific SABRE Awards! 💪🎉♀️       2023 Asia-Pacific SABRE A

### Find massive gains in the sustainable industrial revolution
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-investing-sustainable-industries
- **Date:** 2023-10-16
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Jeremy Liddle, Executive Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Herald Sun, To

### CEFC, Virescent Ventures, Investible, and Grantham Foundation startup Renewable Metals in $8m round
- **URL:** https://thirdhemisphere.agency/insights/metals-8m-funding-battery-recycling
- **Date:** 2023-10-04
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australian battery recycling startup, Renewable Metals, has received $8 million in seed funding from the CEFC (via Virescent Ventures), Investible (the lead investor via its early-stage Climate Tech F

### Cicada Innovations Appoints Dr Woodthorpe as Chair
- **URL:** https://thirdhemisphere.agency/insights/cicada-new-chair-wood-thorpe
- **Date:** 2023-09-27
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s flagship deep tech incubator Cicada Innovations has appointed Dr Katherine Woodthorpe AO FTSE FAICD as its new Chair, resulting in one of Australia’s flagship and longest-standing deep tec

### WEF & Greenhouse Launch ‘Near-Zero Steel 2030 Challenge’
- **URL:** https://thirdhemisphere.agency/insights/wef-near-zero-steel-2030-challenge-global-decarbonization
- **Date:** 2023-09-21
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The World Economic Forum (WEF) is calling for businesses globally to commit to producing and purchasing near-zero emissions steel by 2030, with the launch of an innovation challenge during New York Cl

### GET LOST: There’s a tech investment for that
- **URL:** https://thirdhemisphere.agency/insights/indoor-navigation-tech-accessibility
- **Date:** 2023-09-05
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Jeremy Liddle, Executive Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Herald Sun, To

### Rubiales Case Sparks Debate on Consent & Accountability
- **URL:** https://thirdhemisphere.agency/insights/rubiales-gate-sexual-assault-understanding
- **Date:** 2023-08-31
- **Category:** News
- **Author:** jeremy
- **Summary:** In my latest editorial for Women's Agenda, I dispel one of the more commonly-espoused comments thrown around in the online sphere, in the wake of #Rubiales-gate: "It's not sexual assault, and it insul

### Startup NeedleCalm founder wins nursing’s most prestigious innovation award
- **URL:** https://thirdhemisphere.agency/insights/lauren-barber-needlecalm-nursing-trailblazer-award
- **Date:** 2023-08-20
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s most prestigious innovation award for nurses, The Health Minister’s Award for Nursing Trailblazers, has been awarded to NeedleCalm™ founder and Sydney clinical specialist nurse Lauren Barb

### Australian Parents For Climate Action sue Energy Australia for greenwashing
- **URL:** https://thirdhemisphere.agency/insights/ap4ca-energyaustralia-carbon-neutral-lawsuit
- **Date:** 2023-08-08
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** In an Australian first, Australian Parents for Climate Action (AP4CA) has filed a claim in the Federal Court of Australia against EnergyAustralia for misleading over 400,000 consumers about the climat

### Deep Tech Innovations Driving Climate Change Solutions
- **URL:** https://thirdhemisphere.agency/insights/deep-tech-combating-climate-change
- **Date:** 2023-08-02
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Jeremy Liddle, Executive Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Herald Sun, To

### Peter Mac Adopts BindiMaps for Indoor Hospital Navigation
- **URL:** https://thirdhemisphere.agency/insights/peter-mac-adopts-bindimaps-for-indoor-hospital-maps
- **Date:** 2023-08-01
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The world-leading Peter MacCallum Cancer Centre has become the first hospital in Victoria to offer accessible digital wayfinding for patients, staff, and visitors, through its hospital-wide launch of

### Fishburners launches Services Hub to remove accessibility barriers to quality service providers
- **URL:** https://thirdhemisphere.agency/insights/fishburners-startup-services-hub-launch
- **Date:** 2023-07-31
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s original startup community Fishburners has launched a one-stop marketplace for startups to connect with the type of high-quality, vetted, and affordable service providers that can help fou

### TP24 lands AU$585m global debt deal with Barclays
- **URL:** https://thirdhemisphere.agency/insights/tp24-au585-million-global-sme-lending
- **Date:** 2023-07-21
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Receivables-backed SME lending fintech TP24 has closed a AU$585 million global debt deal with Barclays Bank Pic (“Barclays”), arranged by Australian debt advisory firm, Neu Capital . One h

### Why climate tech is the linchpin to our net zero economy
- **URL:** https://thirdhemisphere.agency/insights/climate-tech-net-zero-economy-future
- **Date:** 2023-07-20
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Jeremy Liddle, Executive Director of Third Hemisphere, was originally published in The Australian and Stockhead . You can also read it in The Daily Telegraph, MSN, Herald Sun, T

### Why leaders opening up about trauma can be incredibly powerful
- **URL:** https://thirdhemisphere.agency/insights/inclusivity-tech-investment-opportunities
- **Date:** 2023-07-19
- **Category:** News
- **Author:** jeremy
- **Summary:** Exploring Vulnerability and Trauma Sharing in the Workplace   In my latest editorial for Women's Agenda, I dive into vulnerability and trauma sharing in the workplace.   Drawing from my own experience

### ESG, Impact & Inclusivity: Why ‘Woke' Is Winning in Business
- **URL:** https://thirdhemisphere.agency/insights/inclusivity-tech-impact-investing-frontier
- **Date:** 2023-07-02
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Hannah Moreno, Founder & Managing Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Heral

### ‘2nd Australian Circular Economy Forum’ to develop Roadmap
- **URL:** https://thirdhemisphere.agency/insights/australian-circular-economy-2030-roadmap-forum
- **Date:** 2023-06-26
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Aims to achieve Australian circular economy by 2030   Over 300 leaders from industry, government, academia, and community groups from across Australia and beyond are convening on the 2nd Australian Ci

### “Jumar Bioincubator” calls for next-gen biotechs, appoints new GM
- **URL:** https://thirdhemisphere.agency/insights/jumar-bioincubator-australian-biotech-innovations
- **Date:** 2023-06-22
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s newest biotech incubator is calling for innovative early-stage Australian biotechs to take up residency in its much-awaited Melbourne-based facility.   Fostering Biotech Innovation: Jumar'

### HB11 Energy’s Fusion Research Gains Global Recognition
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-hydrogen-boron-fusion-advance
- **Date:** 2023-06-19
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The work of Australian laser fusion energy company HB11 Energy has been celebrated in a Special Issues edition of the Laser and Particle Beams journal, showcasing research from a newly-formed HB11 Ene

### Polemos Unveils World-First Blockchain Game Platform
- **URL:** https://thirdhemisphere.agency/insights/polemos-blockchain-gaming-platform-launch
- **Date:** 2023-06-14
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Appoints new co-CEO and CFO   Global blockchain game platform provider Polemos is launching a world-first independent blockchain game platform for collateral-free and deposit-free digital asset rental

### MONEYME helps customers "go green" with launch of discounted EV loans
- **URL:** https://thirdhemisphere.agency/insights/moneyme-ev-loan-discount-green-initiative
- **Date:** 2023-06-13
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Digital lender and non-bank challenger MONEYME (ASX: MME) is helping its Autopay customers “go green” with the launch of a 1 percent discounted interest rate on loans for electric vehicles (EVs).   MO

### Will Web3 transform sports and gaming?
- **URL:** https://thirdhemisphere.agency/insights/web3-revolution-sports-gaming-transformation
- **Date:** 2023-06-12
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Jeremy Liddle, Executive Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Herald Sun, To

### Cicada Innovations Unveils Tech23 Deep Tech Breakthroughs
- **URL:** https://thirdhemisphere.agency/insights/cicada-innovations-deep-tech-conference
- **Date:** 2023-06-09
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s flagship deep tech incubator Cicada Innovations has announced its first cohort of deep tech founders chosen to showcase their world-changing innovations at Australia’s longest-running annu

### Tapping Into a Massive Market Could Boost ROI & Growth
- **URL:** https://thirdhemisphere.agency/insights/economy-gender-equality-investing
- **Date:** 2023-05-31
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Hannah Moreno, Founder & Managing Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Heral

### Third Hemisphere Wins Big at Mumbrella CommsCon 2023
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-mumbrella-awards-success
- **Date:** 2023-05-16
- **Category:** News
- **Author:** jeremy
- **Summary:** We are so proud to announce that Third Hemisphere has won both the incredibly prestigious Mumbrella CommsCon Awards’ Boutique/Small PR Agency of the Year, while our founder & Managing Director Hannah

### Fishburners partners with La Trobe University to help students realise entrepreneurial dreams
- **URL:** https://thirdhemisphere.agency/insights/fishburners-latrobe-startup-learning-ecosystem
- **Date:** 2023-05-11
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s original startup community Fishburners has partnered with La Trobe University to give students access to the Australian startup ecosystem through the launch of the “International Student E

### What tech and finance CEOs want from this year’s federal budget
- **URL:** https://thirdhemisphere.agency/insights/australias-budget-tech-energy-economic-growth
- **Date:** 2023-05-08
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Jeremy Liddle, Executive Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Herald Sun, To

### Women in Business: Where are all the female small cap CEOs?
- **URL:** https://thirdhemisphere.agency/insights/gender-gap-asx-female-leadership-impact
- **Date:** 2023-05-04
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Hannah Moreno, Founder & Managing Director of Third Hemisphere, was originally published in The Australian and Stockhead . You can also read it in The Daily Telegraph, MSN,

### Why tech founders must tell great stories
- **URL:** https://thirdhemisphere.agency/insights/tech-founders-storytelling
- **Date:** 2023-05-03
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Almost as soon as I could talk, I wanted to learn how to be a great storyteller. I would waddle in a cloth nappy around my family’s humble fibro house telling lengthy and grandiose stories about my th

### Which Aussie energy technologies could reshape the ASX by 2030?
- **URL:** https://thirdhemisphere.agency/insights/asx-future-fusion-battery-green-tech-shift
- **Date:** 2023-04-25
- **Category:** News
- **Author:** jeremy
- **Summary:** This monthly column by Jeremy Liddle, Executive Director of Third Hemisphere, was originally published in The Australian and Stockhead. You can also read it in The Daily Telegraph, MSN, Herald Sun, To

### Gelion (AIM:GELN) acquires IP for “world’s best battery”
- **URL:** https://thirdhemisphere.agency/insights/gelion-lisis-battery-tech-advancement
- **Date:** 2023-04-06
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Calls for National Battery Strategy to lead with Aussie tech and manufacturing Global renewable energy storage innovator Gelion (AIM:GELN) has acquired the intellectual property for lithium-silicon-su

### Third Hemisphere Talks Values-Led PR on Stock Insiders
- **URL:** https://thirdhemisphere.agency/insights/tech-startups-alan-jones-pr-innovation-podcast
- **Date:** 2023-04-05
- **Category:** News
- **Author:** jeremy
- **Summary:** This week I had the pleasure of sitting down with our newest hire, Alan Jones (the good one), to record a podcast on Stockhead’s Stock Insiders with host Christina Morrissy. Podcast Chat: Alan Jones &

### How men in power can and must step up for women
- **URL:** https://thirdhemisphere.agency/insights/men-advocacy-gender-equality-action
- **Date:** 2023-03-27
- **Category:** News
- **Author:** jeremy
- **Summary:** Men's Role in Advancing Gender Equality Today   Progress on gender equality often still feels glacial at best. But we think men - especially those in power - have a lot to contribute when it comes to

### City of Sydney contributes $29M of support to Greenhouse
- **URL:** https://thirdhemisphere.agency/insights/sydney-29m-climate-tech-hub-launch
- **Date:** 2023-03-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s largest dedicated climate tech hub Opening to open in July     Australia’s largest dedicated climate tech hub Opening to open in July   Australia’s most ambitious climate action ecosystem,

### Fans rush to experience NSW Open Golf Championship in 3D, inside world-first web3 golf metaverse
- **URL:** https://thirdhemisphere.agency/insights/play-today-golf-metaverse-nsw-open-debut
- **Date:** 2023-03-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Web3 golf company Play Today has launched a world-first golf metaverse that will be used to livestream the upcoming NSW Open Golf Championship inside an entire 3D virtual golf world, complete with ava

### Why Our Female Staff Get a Paid Day Off for IWD 2023
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-iwd-2023
- **Date:** 2023-03-07
- **Category:** News
- **Author:** jeremy
- **Summary:** Shifting Responsibility: Men's Role in Dismantling Gender Inequality   For International Women's Day 2023, the ladies of Third Hemisphere did not get any pink cupcakes to mark the occasion this year.

### Alan Jones Joins Third Hemisphere as Tech PR Director
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-appoints-alan-jones
- **Date:** 2023-03-06
- **Category:** News
- **Author:** jeremy
- **Summary:** Technology PR company Third Hemisphere has appointed renowned investment and te Alan will continue as co-founder and partner at venture capital firm M8 Ventures , splitting his focus equally between M

### MONEYME gets ahead on profitability; delivers >$8m NPAT and record revenue for 1H23
- **URL:** https://thirdhemisphere.agency/insights/moneyme-record-profit-fy23-beats-expectations
- **Date:** 2023-02-01
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Digital lender and non-bank challenger MONEYME (ASX:MME) has returned to statutory profits ahead of target, delivering a record >$8m in net profit after tax (NPAT) and record revenue of >$117m for the

### MONEYME launches credit score after 37k customers swarm beta product
- **URL:** https://thirdhemisphere.agency/insights/moneyme-credit-score-launch-regulation
- **Date:** 2023-01-18
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Says BNPL regulation will level the playing field and close credit score “blind spot” Digital lender and non-bank challenger MONEYME (ASX: MME) has officially launched a new credit score product that

### Cicada Innovations Acquires Tech23, Celebrates $5.7B Raised
- **URL:** https://thirdhemisphere.agency/insights/cicada-innovations-tech23-acquisition
- **Date:** 2023-01-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia's national deep tech incubator Cicada Innovations has acquired custodianship of Australia’s longest-running annual deep technology conference Tech23 as the capital raised by their deep tech

### Play Today Web3 Golf Startup Secures $1.2M Investment
- **URL:** https://thirdhemisphere.agency/insights/play-today-web3-golf-launch
- **Date:** 2023-01-13
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Tech entrepreneur, investor, and chair of Fishburners Clive Mayhew has invested $1.2 million to launch Play Today, the web3 golf company, to enable the ~70 million golf players globally to score, expe

### Twelve new media publications to launch from Fishburners and Google News Initiative Bootcamp
- **URL:** https://thirdhemisphere.agency/insights/fishburners-gni-bootcamp-media-startups-launch
- **Date:** 2022-12-20
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s original startup community Fishburners has concluded the first ever 2022 Google News Initiative Startups Bootcamp (GNI) held in Australia and New Zealand, with twelve successful media star

### MONEYME partners with Canteen to help young cancer survivors get back into the work force
- **URL:** https://thirdhemisphere.agency/insights/moneyme-partners-canteen-youth-cancer-support
- **Date:** 2022-12-15
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** As part of a growing focus on ESG and commitment to having a positive impact on society, digital lenderMONEYME (ASX: MME) has partnered with Australia’s leading youth cancer charityCanteen to help you

### HB11 Energy creates coalition of global lasertech heavyweights
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-coalition-australian-laser-industry
- **Date:** 2022-12-13
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** To establish an Australian sovereign laser industry 13 December 2022: Australia’s first laser fusion energy company HB11 Energy has created a coalition of global laser technology heavyweights to kicks

### Fishburners appoints new CEO, co-founder and COO of Tiliter, Martin Karafilis
- **URL:** https://thirdhemisphere.agency/insights/fishburners-new-ceo-martin-karafilis
- **Date:** 2022-12-13
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia’s original startup community Fishburners has appointed experienced startup founder, and former co-founder and COO of product recognition AI company Tiliter, Martin Karafilis, as its new CEO

### Gelion (AIM:GELN) appoints career CEO & energy tech founder, John Wood, as CEO
- **URL:** https://thirdhemisphere.agency/insights/gelion-appoints-john-wood-ceo-battery-technology
- **Date:** 2022-11-30
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Global renewable energy storage innovator Gelion (AIM:GELN) has appointed the former CEO of battery developer Ecoult and decades-long innovator in battery and energy solutions, John Wood, as its new C

### MONEYME Hits $3B Milestone & Moves Toward B Corp
- **URL:** https://thirdhemisphere.agency/insights/moneyme-3b-milestone-b-corp-pursuit
- **Date:** 2022-11-25
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Digital lender and non-bank challenger MONEYME Limited (ASX: MME) (MONEYME) has surpassed $3 billion in originations since inception, after 4x growth in FY22 driven primarily by the success of its aut

### Digital lender and non-bank challenger MONEYME Limited (ASX: MME)
- **URL:** https://thirdhemisphere.agency/insights/xref-acquires-voice-project-hr-tech-expansion
- **Date:** 2022-11-24
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** (23 November 2022, Sydney) Global HR tech platform Xref (ASX:XF1) has acquired employee engagement technology company Voice Project in a move that will allow it to compete with incumbent unicorns thro

### Third Hemisphere named one of Sydney’s top 10 PR agencies
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-top-10-sydney-pr-agency-2022
- **Date:** 2022-11-21
- **Category:** News
- **Author:** jeremy
- **Summary:** And we’ve done it again! 🥳   Third Hemisphere has been named by Top Experts as one of Sydney’s top 10 PR agencies for 2022! 🎉   Top Experts reviews companies across various categories including lega

### Wagestream launches Australian State of Financial Wellbeing Report
- **URL:** https://thirdhemisphere.agency/insights/wagestream-report-employer-employee-financial-wellbeing
- **Date:** 2022-11-18
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Reveals glaring disconnect between employers and employees   58% of employers believe they offer financial wellbeing tools, but only 36% of employees believe they receive them One in two employees wou

### Xref (ASX:XF1) launches ‘Trust Marketplace’
- **URL:** https://thirdhemisphere.agency/insights/xref-asxxf1-launches-trust-marketplace
- **Date:** 2022-11-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Helps employers rapidly & safely recruit in global staffing crisis Sydney, 15 November 2022: Global HR tech platform Xref (ASX:XF1) has officially launched Australia’s first fully agnostic, API-only m

### ‘Impact X Summit Sydney 2022’ confirms 1k+ participants and 60+ major partners
- **URL:** https://thirdhemisphere.agency/insights/impact-x-summit-sydney-2022-climate-action
- **Date:** 2022-11-15
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** 10 Nov 2022, Sydney: Australia’s largest climate-focussed summit, the Impact X Summit Sydney 2022, has confirmed over 1,100 participants, including 150+ speakers, 200+ climate tech founders, and 60+ m

### Fishburners & Google announce cohort for inaugural AUNZ ‘GNI Startups Boot Camp’
- **URL:** https://thirdhemisphere.agency/insights/fishburners-gni-startups-boot-camp-launch
- **Date:** 2022-11-01
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Fishburners Announces Cohort for GNI Startups Boot Camp 31 October 2022: Australia’s original startup community Fishburners has revealed the pioneering cohort for the first ever Google News Initiative

### Aged Care Adopts Financial Wellbeing Tools to Attract Staff
- **URL:** https://thirdhemisphere.agency/insights/wagestream-aged-care-financial-wellbeing
- **Date:** 2022-10-27
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Financial wellbeing fintech Wagestream has signed with Southern Cross Care, Vacenti, and CareChoice in quick succession this month, as Australian aged care and caring businesses increasingly turn to i

### MoneyGirl co-founder Mariam Mohammed joins Super Fierce
- **URL:** https://thirdhemisphere.agency/insights/super-fierce-diversity-officer-appointment
- **Date:** 2022-10-21
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** On a mission to make super accessible to diverse communities Wealthtech social enterprise platform Super Fierce has appointed speaker, entrepreneur, and co-founder of social enterprise MoneyGirl Maria

### How to build a media strategy for a successful ASX IPO
- **URL:** https://thirdhemisphere.agency/insights/media-strategy-for-successful-ipo-preparation
- **Date:** 2022-10-20
- **Category:** News
- **Author:** jeremy
- **Summary:** Listing day can be one of the most amazing moments in a founder or CEO’s career—but there are many hoops to jump through before you get there.   Before the branded cupcakes, bubbles, and that much-awa

### Xref goes full “hire to retire” with launch of new Enterprise platform
- **URL:** https://thirdhemisphere.agency/insights/xref-enterprise-saas-platform-launch
- **Date:** 2022-10-11
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Sydney, 10 October 2022: Global HR tech platform Xref (ASX:XF1) is extending its pre-employment offering with the launch of a full-service, hire-to-retire enterprise SaaS platform for employers, that

### MONEYME (ASX:MME) executes profitability strategy, on track for $200m revenue in FY23
- **URL:** https://thirdhemisphere.agency/insights/moneyme-fy23-revenue-goal-200-million
- **Date:** 2022-10-11
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** MONEYME's Profitable Growth Strategy and Achievements   Digital lender and non-bank challenger MONEYME is on track to deliver on its promise to shareholders to return to statutory profitability and ac

### HB11 Energy awarded $20M project
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-20-million-clean-energy-project-australia
- **Date:** 2022-10-04
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Part of building the largest recycling and clean energy advanced manufacturing ecosystem in Australia   Sydney, 29 September 2022: Australia’s first laser fusion energy company HB11 Energy has been aw

### Gelion (AIM:GELN) launches Australian battery manufacturing facility
- **URL:** https://thirdhemisphere.agency/insights/gelion-starts-zinc-bromide-battery-production-sydney
- **Date:** 2022-09-30
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Hon Chris Bowen MP and Hon Ed Husic MP attend launch event   Sydney, 30 September 2022: Global renewable energy storage innovator Gelion (AIM:GELN) has commenced industrial production of its gel-based

### Barbeques Galore Partners with Wagestream for Staff Wellbeing
- **URL:** https://thirdhemisphere.agency/insights/barbeques-galore-partners-wagestream-employee-benefits
- **Date:** 2022-09-20
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** 16 September 2022, Sydney: Barbeques Galore has partnered with financial wellbeing fintech Wagestream as it continues to revamp and build out its employee benefits programme in an increasingly difficu

### Fishburners doubles down on sustainability, announcing winners of Tech for Good Awards
- **URL:** https://thirdhemisphere.agency/insights/fishburners-tech-good-awards-winners
- **Date:** 2022-09-19
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** 16 September 2022, Sydney: Australia’s original startup community Fishburners has announced the winners of its inaugural Tech for Good Awards, a program launched in celebration of startups harnessing

### Xref (ASX:XF1) defies tech crash: grows profits by 834% and sales by 36%
- **URL:** https://thirdhemisphere.agency/insights/xref-growth-fy22-results
- **Date:** 2022-09-06
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Adds 1.3M new users in 195 countries, grows headcount 24%   24 August 2022, Sydney: Global HR tech platform Xref (ASX:XF1) has comprehensively defied the contraction of the tech sector in its FY22 res

### Super Fierce Hits $116M in Aussie Super Savings in 5 Months
- **URL:** https://thirdhemisphere.agency/insights/super-fierce-savings-milestone
- **Date:** 2022-09-05
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Sydney, 29 August: Wealth advice platform and social enterprise Super Fierce has officially flown past $116 million in anticipated super fees saved for its customers after launching just 5 months ago,

### Microsoft Joins Cicada’s NSIH as First Constellation Partner
- **URL:** https://thirdhemisphere.agency/insights/microsoft-nsih-constellation-partnership
- **Date:** 2022-08-09
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** (Sydney, 4 August 2022) Microsoft has been announced as the first ‘Constellation Partner’ at the National Space Industry Hub (NSIH) delivered by Cicada Innovations, in a significant demonstration of g

### Wagestream & Blossom Partner to Offer 3% p.a. Returns
- **URL:** https://thirdhemisphere.agency/insights/wagestream-blossom-savings-partnership
- **Date:** 2022-08-05
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** (1 August 2022, Sydney) Financial wellbeing fintech Wagestream has partnered with fixed income micro-savings platform Blossom to offer employees a way to grow their savings by giving them access to th

### Cicada Innovations partnership creates Australia-India space bridge
- **URL:** https://thirdhemisphere.agency/insights/cicada-mach33-space-collaboration
- **Date:** 2022-08-04
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** (29 July 2022) Bangalore-based deep tech incubator mach33.aero is partnering with deep tech incubator Cicada Innovations‘ National Space Industry Hub (NSIH) to create and grow a bilateral bridge

### Okra Solar closes AU $3m million in Pre-Series A round
- **URL:** https://thirdhemisphere.agency/insights/okra-solar-2-1-million-funding-global-expansion
- **Date:** 2022-07-29
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Okra Solar, an Australian renewable energy deep-tech company, and previous winner of the TechCrunch Hardware Battlefield, has raised US $2.1 million to scale up their distribution of IoT-enabled Mesh-

### SocietyOne launches transaction & savings accounts powered by Westpac
- **URL:** https://thirdhemisphere.agency/insights/societyone-new-accounts-westpac-baas
- **Date:** 2022-07-29
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** (Sydney, 6 June 2022) In its first major corporate milestone following its acquisition by MONEYME Ltd (ASX:MME), digital finance platform SocietyOne has launched transaction and savings accounts power

### MONEYME launches ListReady direct to consumers to further empower sellers
- **URL:** https://thirdhemisphere.agency/insights/moneyme-listready-expansion-home-sellers
- **Date:** 2022-07-28
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** (24 June 2022) Digital lender and non-bank challenger MONEYME (ASX: MME) is expanding its ListReady product in a bid to further empower sellers in a shifting property market. The popular payment solut

### SocietyOne survey: Most Australians value, but are still in the dark, on credit
- **URL:** https://thirdhemisphere.agency/insights/societyone-credit-score-survey-results
- **Date:** 2022-07-28
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** (2 June 2022) A SocietyOne survey of 1,596 customers on credit scores revealed that while almost all respondents believed knowing their score was critical to improving their finances, the majority had

### Super Fierce Unveils Australia's First Unbiased Super Index
- **URL:** https://thirdhemisphere.agency/insights/super-fierce-top-15-australian-funds
- **Date:** 2022-07-27
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Covers 99.8% of the market; reveals Australia’s top 15 funds Only 15 out of 359 Australian funds outperformed the last 20 years of booms and crashes: the “Fierce Performers” This outperformance amount

### Former ANSTO CEO Dr. Adi Paterson joins HB11 Energy board
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-new-ned-dr-adi-paterson-laser-fusion
- **Date:** 2022-07-27
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** To champion petawatt laser cause “equivalent to the moon landing” (SYDNEY, 19 July 2022) Australia’s first laser fusion energy company HB11 Energy has appointed the former CEO of Australian Nuclear Sc

### Cicada & Biennale of Sydney Launch Eco Materials Challenge
- **URL:** https://thirdhemisphere.agency/insights/cicada-biennale-eco-material-challenge
- **Date:** 2022-07-21
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** 23rd Biennale of Sydney (2022): Will be presented free of charge from 12 March to 13 June 2022. Cicada Innovations is a Sydney-based incubator providing full-lifecycle support for Australia’s most amb

### HB11 Energy awarded $22m laser project to build sovereign nuclear fusion energy capabilities
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-fusion-laser-project
- **Date:** 2022-05-02
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** HB11 Energy Awarded $22 Million Project for Laser Fusion   Australia’s first laser fusion energy company HB11 Energy has been awarded a $22 million project to develop the next-generation high-power la

### Polemos Closes $14M at $100M Valuation in GameFi Growth
- **URL:** https://thirdhemisphere.agency/insights/polemos-gamefi-seed-funding-achievement
- **Date:** 2022-04-05
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Polemos Secures $14 Million Seed Round for GameFi Expansion Polemos is a client of Sydney PR firm Third Hemisphere.  Global GameFi platform and play-to-earn guild Polemos has closed a US $14 million s

### Third Hemisphere named one of the best global PR firms for financial services
- **URL:** https://thirdhemisphere.agency/insights/third-hemisphere-recognized-top-financial-pr-firm
- **Date:** 2022-04-03
- **Category:** News
- **Author:** jeremy
- **Summary:** We are very pleased that SuperbCompanies has named Third Hemisphere one of the best PR companies for Financial Services.     "Third Hemisphere Recognized Among Top Financial PR Companies"   We are thr

### World-first: HB11 Energy demonstrates nuclear fusion using a laser
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-fusion-success-story
- **Date:** 2022-03-24
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** HB11 Energy Achieves Breakthrough in Fusion Reactions       HB11 is a client of Sydney PR firm Third Hemisphere. Australia’s first fusion energy company HB11 Energy has demonstrated a world-first ‘mat

### International Women’s Day isn’t good enough
- **URL:** https://thirdhemisphere.agency/insights/gender-equality-beyond-international-womens-day
- **Date:** 2022-03-07
- **Category:** News
- **Author:** jeremy
- **Summary:** Each year, there is a ton of hype around International Women's Day. This global spotlight on women's and gender inequality issues has an important history, and it is always welcome.   But after the fr

### Super Fierce Wealthtech Tackles $30T Gender Wealth Gap
- **URL:** https://thirdhemisphere.agency/insights/super-fierce-innovative-platform-gender-wealth-gap
- **Date:** 2022-03-04
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Super Fierce: Closing the Gender Wealth Gap with Wealthtech Super Fierce is a client of Sydney PR firm Third Hemisphere. Wealthtech social enterprise Super Fierce has launched a scalable advice platfo

### Australia’s best performing micro cap fund in 2021: Magnolia Capital
- **URL:** https://thirdhemisphere.agency/insights/australias-best-performing-micro-cap-fund-in-2021-magnolia-capital
- **Date:** 2022-03-03
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Magnolia Capital is a client of Sydney PR firm Third Hemisphere.   Sydney: Boutique investment and advisory firm Magnolia Capital has released its CY 2021 data that confirms its Magnolia Capital Emerg

### NSW Government & Cicada Innovations launch National Space Industry Hub in Tech Central
- **URL:** https://thirdhemisphere.agency/insights/cicada-innovations-space-hub-launch
- **Date:** 2022-02-14
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** The National Space Industry Hub Launches in Australia Cicada Innovations is a client of Sydney PR firm Third Hemisphere. Australia’s pioneer deep tech incubator Cicada Innovations, supported by the NS

### Australian Ethical launches its first-ever actively-managed ethical ETF
- **URL:** https://thirdhemisphere.agency/insights/australian-ethical-ethical-etf-launch
- **Date:** 2022-02-01
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australian Ethical Launches First ETF: AEAE   Australian Ethical is a client of Sydney PR firm Third Hemisphere. SYDNEY: Australia’s original responsible investment and super fund manager Australian E

### A world-first GameFi platform Polemos launches white paper
- **URL:** https://thirdhemisphere.agency/insights/polemos-gamefi-platform-nft-monetizatio
- **Date:** 2021-12-28
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Polemos is a client of Sydney PR firm Third Hemisphere. Global GameFi platform and play-to-earn guild, Polemos, has today released a white paper that lays out a strategy to build the world’s first Gam

### Australia's first laser nuclear fusion company appoints world-leading scientific board
- **URL:** https://thirdhemisphere.agency/insights/hb11-energy-laser-fusion-team
- **Date:** 2021-12-17
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** HB11 is a client of Sydney PR firm Third Hemisphere.   Australia’s first laser nuclear fusion energy company HB11 Energy has formally appointed a scientific board composed of the world’s luminary lase

### Australian Ethical doubles down on climate & tech solutions with inaugural 2021 Visionary Grants
- **URL:** https://thirdhemisphere.agency/insights/australian-ethical-visionary-grants-2021
- **Date:** 2021-11-28
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** PR firm Third Hemisphere"> Australian Ethical is a client of Third Hemisphere, a Sydney, Australia PR agency Australia’s original responsible investment and super fund manager Australian Ethical has,

### The media is not your marketer!
- **URL:** https://thirdhemisphere.agency/insights/pr-vs-marketing-strategic-approach
- **Date:** 2021-11-23
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Understanding the Distinct Differences Between PR and Marketing It’s a common misconception that marketing and PR are somewhat interchangeable, or that PR is purely a marketing function. But one of th

### Douugh seals global BaaS partnership with embedded finance provider Railsbank
- **URL:** https://thirdhemisphere.agency/insights/douugh-railsbank-global-finance-app
- **Date:** 2021-11-03
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Railsbank (Railspay in Australia) is a client of Sydney PR firm Third Hemisphere. Douugh Secures Global BaaS Partnership with Railsbank   Australian listed Fintech Douugh (ASX: DOU) has partnered with

### Volt & AFG launch Australia’s first BaaS-powered consumer app and home loan
- **URL:** https://thirdhemisphere.agency/insights/volt-afg-handl-app-sparc-launch
- **Date:** 2021-11-02
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australia's first neobank Volt is a client of Sydney, Australia PR firm Third Hemisphere. Volt and AFG Launch Handl. App and Sparc Home Loan       Sydney, 3 November 2021: Australia’s first neobank Vo

### OMG extends pre-IPO to $17.5m due to record growth; acquires Cannon Trading
- **URL:** https://thirdhemisphere.agency/insights/omg-pre-ipo-raise-expansion
- **Date:** 2021-11-02
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** OMG (Openmarkets Group) is a client of Third Hemisphere, a Sydney, Australia public relations firm   Trading and wealth management infrastructure fintech OMG has extended its pre-IPO raise to $17.5 mi

### Australia vs UK: Why the land of oligopolies is costing Aussie SMEs $291bn
- **URL:** https://thirdhemisphere.agency/insights/tradeplus24-sme-finance-gap-australia
- **Date:** 2021-10-19
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** PR firm Third Hemisphere"> Tradeplus24 is a client of Third Hemisphere, a Sydney, Australia PR agency Tradeplus24: Addressing Underfinancing in Australian SMEs Global SME lending fintech Tradeplus24 b

### Millennials in the red, Gen-X & boomers in the black on meme stocks: OMG
- **URL:** https://thirdhemisphere.agency/insights/meme-stock-trading-trends-boomers-genx-millennials
- **Date:** 2021-09-25
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** OMG (Openmarkets Group) is a client of Third Hemisphere, a Sydney, Australia public relations firm. OMG Analysis Reveals Disparities in Meme Stock Investments Across Generations     Sydney, 26 Septemb

### Australian Ethical launches one of Australia’s first 100% ethical multi-asset high growth funds
- **URL:** https://thirdhemisphere.agency/insights/australian-ethical-multi-asset-high-growth-fund-launch
- **Date:** 2021-09-23
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australian Ethical is a client of Third Hemisphere, a Sydney, Australia PR agency. Australian Ethical Launches 100% Ethical Multi-Asset High Growth Fund Sydney, 24 September 2021: Australia’s original

### Volt & BTC Markets launch Australia’s first ADI & digital currency exchange partnership
- **URL:** https://thirdhemisphere.agency/insights/volt-btc-markets-partnership-australia
- **Date:** 2021-09-05
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Volt is a client of Third Hemisphere, a Sydney Australia public relations firm Sydney, 6 Sept 2021: Australia's first neobank Volt has partnered with digital currency exchange BTC Markets (BTCM) to pr

### Create an Effective Media Strategy for Lasting Business Growth
- **URL:** https://thirdhemisphere.agency/insights/effective-media-strategy-for-business-growth
- **Date:** 2021-08-29
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Ensuring Strategic Value in Media Engagement Why are you speaking? It’s a question far too few people ask themselves before screaming their news out into the ether, and hoping it gets picked up by the

### Australian Ethical’s (ASX:AEF) investment in growth pays dividends,
- **URL:** https://thirdhemisphere.agency/insights/australian-ethical-fy21-profit-fum-growth
- **Date:** 2021-08-25
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** with record annual FUM growth, revenue, and profit.         Sydney, 26 August 2021: Australia’s original responsible investment manager Australian Ethical today announced FY21 underlying profit after

### Australian Ethical on IPCC report
- **URL:** https://thirdhemisphere.agency/insights/green-super-climate-solution-australian-ethical
- **Date:** 2021-08-24
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australian Ethical on IPCC report: Australia has failed Paris agreement, but switching to “Green” super is our best solution     Media release by Public Relations agency Third Hemisphere.       Everyd

### "The Art of Strategic Patience": The Key to Tier-1 Coverage
- **URL:** https://thirdhemisphere.agency/insights/strategic-media-timing-success
- **Date:** 2021-08-13
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Timing Considerations for Effective News Announcements No, you’re not imagining it. It’s definitely harder than ever before to cut through the noise, and secure quality news coverage on a regula

### “Meme stocks” leaving investors in the red: OMG analysis
- **URL:** https://thirdhemisphere.agency/insights/omg-meme-stock-analysis-investor-losses
- **Date:** 2021-07-27
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Melbourne, 28 July 2021; Trading and wealth management infrastructure fintech OMG (Openmarkets Group) has analysed the share price of 12 “meme stocks” (stocks whose share prices skyrocketed due to soc

### Tradeplus24 raises $25m equity, $200m debt to fund global growth
- **URL:** https://thirdhemisphere.agency/insights/tradeplus24-25m-raise-sme-lending-expansion
- **Date:** 2021-07-27
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Melbourne, 28 July 2021: Credit Suisse-backed SME lending fintech Tradeplus24 has closed an oversubscribed $25 million pre-series B equity raise, led by a European family office with a proven track re

### Weapons of Mass Media: Data
- **URL:** https://thirdhemisphere.agency/insights/data-driven-media-strategies-success
- **Date:** 2021-07-22
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** I’ll tell you a secret. Sometimes the news you’re reading is entirely manufactured.   No, I’m not talking about “fake news” or any rubbish made up by a megalomaniac ex-President intent on destroying d

### Aussies vote with their wallets on climate change
- **URL:** https://thirdhemisphere.agency/insights/aussies-vote-with-their-wallets-on-climate-change
- **Date:** 2021-07-14
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Australian Ethical sees record-breaking $1 billion of new investment         Sydney, 15 July 2021: Australia’s leading ethical super and investment manager, Australian Ethical, has experienced an expl

### Volt acquires Australian Mortgage to unleash 15-minute BaaS mortgages at scale
- **URL:** https://thirdhemisphere.agency/insights/volt-fast-digital-mortgage-acquisition
- **Date:** 2021-07-11
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Volt acquires Australian Mortgage to unleash 15-minute BaaS mortgages at scale - Media Relations, Public Relations EMBARGO: 11.59pm, 12 July 2021: Australia’s first neobank Volt has acquired neo-lende

### Wimp 2 Warrior appoints ex-Centrepoint Alliance CEO, Angus Benbow, as co-CEO and CRO
- **URL:** https://thirdhemisphere.agency/insights/w2w-appoints-angus-benbow-co-ceo
- **Date:** 2021-07-07
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Wimp 2 Warrior Appoints Angus Benbow as Co-CEO and CRO   Sydney, Friday 8 July: Global Mixed Martial Arts (MMA) gym tech company Wimp 2 Warrior (W2W) has appointed ex-CEO of both Thorney Investments-b

### NSW Health selects Cicada Innovations
- **URL:** https://thirdhemisphere.agency/insights/cicada-nsw-health-medtech-biotech-training
- **Date:** 2021-07-06
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Sydney, 6 July 2021: Australia’s pioneer deep tech incubator Cicada Innovations has been selected by NSW Health as delivery partner for the NSW Health Commercialisation Training Program, a free traini

### Ten Ways You Could be F#$%ing Up Your PR
- **URL:** https://thirdhemisphere.agency/insights/tier-1-media-results
- **Date:** 2021-07-02
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** If you’ve done any of the below at any point, don’t worry. You are part of the vast majority of companies that have, in some small or big way, unwittingly sabotaged their own media results. The good n

### Wimp 2 Warrior turns to tech: Creates CTO role & closes $7.5M to launch global technology platform
- **URL:** https://thirdhemisphere.agency/insights/wimp2-warrior-mma
- **Date:** 2021-06-27
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Wimp 2 Warrior: Transforming MMA Training Worldwide   Sydney, 28 June 2021: Global Mixed Martial Arts (MMA) gym tech company Wimp 2 Warrior (W2W) is extending its core offering from a gym program to a

### Choosing an agency: When bigger isn’t better.
- **URL:** https://thirdhemisphere.agency/insights/select-pr-firm-size-growth-strategy
- **Date:** 2021-06-21
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** Learning from My Hiring Mistake: The Importance of Fit I actually made this mistake myself when hiring an accountant for Third Hemisphere. I went with a big-name tax specialist who I thought would mag

### Volt enters strategic alliance with AFG; appoint Graham Bradley AM as Chair; extends Series E - $85m
- **URL:** https://thirdhemisphere.agency/insights/volt-afg-strategic-alliance
- **Date:** 2021-06-01
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** Volt enters strategic alliance with AFG; appoints Graham Bradley AM as Chair; extends Series E to $8 Volt and AFG Forge Landmark Strategic Alliance   Sydney, 2 June 2021: Australia’s first neobank Vol

### OpenMarkets Group (OMG) closes $10m pre-IPO, becomes Australia’s 2nd largest retail broker
- **URL:** https://thirdhemisphere.agency/insights/openmarkets-group-omg
- **Date:** 2021-03-09
- **Category:** Media Releases
- **Author:** jeremy
- **Summary:** ipo -becomes-australia-s-2nd-largest-retail-broker"…

### So you'd like to be in the news...
- **URL:** https://thirdhemisphere.agency/insights/media-strategy-for-tech-finance-ceos
- **Date:** 2021-02-28
- **Category:** Required Reading
- **Author:** jeremy
- **Summary:** You’re the founder or CEO of a finance or technology company. And you’re positive you’re onto the next big thing.   You’ve raised capital, assembled a world-class team, and may even be considering an

## Case Studies
### 1000 Libraries
- **URL:** https://thirdhemisphere.agency/clients/thousand-libraries-awards
- **Industry:** Arts & Culture
- **Description:** Third Hemisphere managed global media outreach for the 1000 Libraries Awards, securing 195 media placements across MSN, Yahoo Finance, AP News, and TimeOut, with an estimated 1.8 billion monthly reach.

### UK and EU regional capability
- **URL:** https://thirdhemisphere.agency/clients/regional-capability-uk-eu
- **Industry:** Fintech & Financial Services
- **Description:** A GBP 345 million Barclays debt facility for TP24 announced across the UK, EU, Switzerland, and Australia off a Bloomberg exclusive, with in-region corporate and executive communications capability behind it.

### USA regional capability
- **URL:** https://thirdhemisphere.agency/clients/regional-capability-usa
- **Industry:** Technology & Deep Tech
- **Description:** US business and trade coverage for B2B technology, data, fintech, and energy clients, delivered by Mariam Imran, who leads Third Hemisphere's US work, in her consulting engagements with these companies.

### MENA regional capability
- **URL:** https://thirdhemisphere.agency/clients/regional-capability-mena
- **Industry:** Fintech & Financial Services
- **Description:** Tier-one MENA coverage across fintech, traveltech, and blockchain, delivered by Mariam Imran, who leads Third Hemisphere's MENA work, in her consulting engagements with Mamo, almatar, Fasset, Gulf Islamic Investments, Tabreed, and Qatar Museums.

### Third Hemisphere: Marketing for AI
- **URL:** https://thirdhemisphere.agency/clients/third-hemisphere-marketing-for-ai
- **Industry:** Professional Services
- **Description:** Third Hemisphere ran its own Marketing for AI programme on itself: impressions up 66 percent and average position 8.9 places better, with traffic arriving from ChatGPT converting at 7.1 percent.

### NeonNow: AI Visibility
- **URL:** https://thirdhemisphere.agency/clients/neonnow-ai-visibility
- **Industry:** Technology & Deep Tech
- **Description:** Saturating the sources AI engines cite with the new name made AI visibility a working part of NeonNow's global rebrand, seeding 259 pieces of coverage across the indexed web.

### Fremantle Seaweed: AI Visibility
- **URL:** https://thirdhemisphere.agency/clients/fremantle-seaweed-ai-visibility
- **Industry:** Sustainability & Climate
- **Description:** GEO Articles in high-authority international outlets built a citable AI-search footprint from zero for seed-stage Fremantle Seaweed, alongside the earned media that supplies authority signals.

### AI Visibility Diagnostic: ASX-Listed Lender
- **URL:** https://thirdhemisphere.agency/clients/ai-visibility-diagnostic-asx-lender
- **Industry:** Fintech & Financial Services
- **Description:** A 50-question AI visibility diagnostic revealed an ASX-listed lender was absent from AI-generated shortlists in a core product category, converting directly into a structured content programme.

### Fremantle Seaweed
- **URL:** https://thirdhemisphere.agency/clients/fremantle-seaweed
- **Industry:** Sustainability & Climate
- **Description:** An AFR exclusive and global rollout turned a $2.3 million seed raise into 287 global pick-ups, a national broadcast moment, and an investor pipeline for seed-stage Fremantle Seaweed.

### ANDHealth
- **URL:** https://thirdhemisphere.agency/clients/andhealth
- **Industry:** Health & Life Sciences
- **Description:** Evidence-led advocacy put Australia's digital health funding crisis on the national agenda, delivering 14 placements in the retainer's first six weeks including two AFR placements.

### Scalare Partners
- **URL:** https://thirdhemisphere.agency/clients/scalare-partners
- **Industry:** Venture Capital & Private Equity
- **Description:** Opinion-led storytelling took ASX-listed small-cap Scalare Partners past its tier-one coverage KPI, with AFR, Canberra Times, and Courier-Mail placements alongside sustained trade visibility.

### NonPublic
- **URL:** https://thirdhemisphere.agency/clients/nonpublic
- **Industry:** Fintech & Financial Services
- **Description:** A SpaceX-led consumer money story, fronted by a real customer, put pre-IPO investing on the front pages of the country's biggest mastheads in a single week.

### NeonNow
- **URL:** https://thirdhemisphere.agency/clients/neonnow
- **Industry:** Technology & Deep Tech
- **Description:** An exclusive-first campaign carried the CloudWave to NeonNow rebrand into 259 pieces of global coverage, while a parallel executive programme kept the company visible through the change.

### Quantum Australia
- **URL:** https://thirdhemisphere.agency/clients/quantum-australia
- **Industry:** Technology & Deep Tech
- **Description:** Five sector-specific releases and a 1,500-journalist pitching effort moved Australia's flagship quantum conference out of the science pages and into financial, mining, health, and government coverage.

### The Ocean Cleanup
- **URL:** https://thirdhemisphere.agency/clients/the-ocean-cleanup
- **Industry:** Nonprofit & Social Impact
- **Description:** A three-month Australian market-entry campaign for The Ocean Cleanup, building national profile ahead of a Sydney Opera House fundraising gala. Results land after the campaign concludes in October 2026.

### Sicona Battery Technologies
- **URL:** https://thirdhemisphere.agency/clients/sicona-battery-technologies
- **Industry:** Sustainability & Climate
- **Description:** A coordinated national announcement of Sicona's $45 million ARENA grant, delivering 33 coverage items in three days with tier-one, trade, and local media all carrying the company's spokesperson.

### Fremantle Seaweed
- **URL:** https://thirdhemisphere.agency/clients/fremantle-seaweed-outreach-case-study
- **Industry:** Agtech, Climate Tech
- **Description:** Third Hemisphere ran a targeted LinkedIn outreach program to build Fremantle Seaweed's investor pipeline as the company moved toward commercial-scale production of its methane-reducing seaweed feed additive.

### Stoma Industry Association
- **URL:** https://thirdhemisphere.agency/clients/stoma-industry-association
- **Industry:** Healthcare, Medical Devices, and Advocacy
- **Description:** A national earned-media and public-affairs campaign to put the underfunded Stoma Appliance Scheme on the political agenda, giving voice to the more than 50,000 Australians who live with a stoma and building pressure for a fair, transparent review of the Scheme.

### Changing Ocean Asia Podcast Series
- **URL:** https://thirdhemisphere.agency/clients/changing-ocean-asia-podcast-series
- **Industry:** Sustainability & Climate
- **Description:** Third Hemisphere created a concise, science-led 16-minute podcast series for Changing Ocean Asia, making ocean and climate science accessible and regionally relevant across Asia-Pacific platforms.

### The Fathering TV & Podcast Series
- **URL:** https://thirdhemisphere.agency/clients/the-fathering-tv-podcast-series
- **Industry:** Media & Entertainment
- **Description:** Launched The Fathering TV & Podcast Series, a live TV and podcast platform for fathers during COVID-19, delivering practical support, real-time engagement, and a credible resource.

### Positive Tipping Points Podcast Launch
- **URL:** https://thirdhemisphere.agency/clients/positive-tipping-points-podcast-launch
- **Industry:** Sustainability & Climate
- **Description:** Positive Tipping Points Podcast used a coordinated pre-launch PR and video teaser to build early climate audience engagement and consistent messaging across platforms.

### MONEYME
- **URL:** https://thirdhemisphere.agency/clients/moneyme-2
- **Industry:** Fintech & Financial Services
- **Description:** Over a decade, MONEYME evolved from payday-lending perceptions to a trusted digital finance provider, guided by Third Hemisphere’s strategic comms program.

### AI-Powered Search Visibility
- **URL:** https://thirdhemisphere.agency/clients/ai-powered-search-visibility
- **Industry:** Technology & Deep Tech
- **Description:** Third Hemisphere used AI-driven SEO to secure AI Overview and search-feature placements for five clients, boosting organic traffic and rankings.

### Virescent Ventures
- **URL:** https://thirdhemisphere.agency/clients/virescent-ventures
- **Industry:** Venture Capital & Private Equity
- **Description:** Strategic PR program to establish Virescent Ventures as a leading climate tech VC, leveraging narrative shaping, milestone amplification, and executive thought leadership.

### Vield
- **URL:** https://thirdhemisphere.agency/clients/vield
- **Industry:** Fintech & Financial Services
- **Description:** Vield enlisted Third Hemisphere to translate crypto-backed lending into clear mainstream finance narratives, boosting credibility with traditional finance audiences.

### Tier-1 Editorials & Creating AFR Columnists
- **URL:** https://thirdhemisphere.agency/clients/tier-1-editorials-creating-afr-columnists
- **Industry:** Technology & Deep Tech
- **Description:** Built a structured thought-leadership program to identify top deep-tech voices and secure AFR columnists, delivering sustained Tier-1 visibility.

### Riverside / Energy Exemplar
- **URL:** https://thirdhemisphere.agency/clients/riverside-energy-exemplar
- **Industry:** Technology & Deep Tech
- **Description:** For Riverside's acquisition of Energy Exemplar, Third Hemisphere delivered Tier-1 media coverage, framing a landmark climate-tech exit as a milestone in energy transition.

### OpenMarkets Group (OMG)
- **URL:** https://thirdhemisphere.agency/clients/openmarkets-group-omg-
- **Industry:** Fintech & Financial Services
- **Description:** Third Hemisphere delivered a sustained media program for OpenMarkets Group to establish credibility in Australia's capital markets ahead of its IPO, elevating leadership in trading infrastructure.

### OKX
- **URL:** https://thirdhemisphere.agency/clients/okx
- **Industry:** Fintech & Financial Services
- **Description:** OKX's AU launch faced regulator skepticism. Third Hemisphere positioned Kate Cooper as a credible voice on crypto and financial innovation, securing tier-one coverage.

### Limepay
- **URL:** https://thirdhemisphere.agency/clients/limepay
- **Industry:** Fintech & Financial Services
- **Description:** Limepay, Australia’s white-label BNPL infra provider, enlisted Third Hemisphere to rapidly establish enterprise credibility and drive sustained national media momentum ahead of its public launch.

### HB11
- **URL:** https://thirdhemisphere.agency/clients/hb11
- **Industry:** Energy & Resources
- **Description:** HB11 Energy faced low visibility in a crowded fusion field. Third Hemisphere timed a rapid global media push around a US milestone to position HB11 as a credible leader.

### HB11 Energy
- **URL:** https://thirdhemisphere.agency/clients/hb11-energy
- **Industry:** Energy & Resources
- **Description:** Third Hemisphere ran a globally coordinated media campaign timed to a major US fusion milestone, securing 192 media features and 1.74 billion potential readership for HB11 Energy.

### Energy market sector expertise
- **URL:** https://thirdhemisphere.agency/clients/energy-market-sector-expertise
- **Industry:** Energy & Resources
- **Description:** Third Hemisphere built long-term strategic communications for energy and climate-tech firms, translating complex technologies into clear market narratives and elevating executive voices across media.

### DigitalX
- **URL:** https://thirdhemisphere.agency/clients/digitalx
- **Industry:** Fintech & Financial Services
- **Description:** DigitalX, the ASX-listed digital assets fund manager launching the first ASX-listed Bitcoin ETF, built credibility through Tier-1 media and global investor relations.

### Biotech & medtech specialisation
- **URL:** https://thirdhemisphere.agency/clients/biotech-medtech-specialisation
- **Industry:** Health & Life Sciences
- **Description:** Eight-year strategic comms program elevating Australia's biotech & medtech breakthroughs to mainstream visibility, building investor confidence and government trust for Cicada Innovations and partners.

### ARC Ento Tech
- **URL:** https://thirdhemisphere.agency/clients/arc-ento-tech
- **Industry:** Sustainability & Climate
- **Description:** Third Hemisphere launched ARC Ento Tech with a targeted media campaign, securing Tier-1 exclusives to position its waste-to-energy technology and attract investors and policymakers.

### United Nations Industrial Development Organization (UNIDO)
- **URL:** https://thirdhemisphere.agency/clients/united-nations-industrial-development-organization-unido-
- **Industry:** Nonprofit & Social Impact
- **Description:** Strategic advisory for UNIDO to spur sustainable industrial growth in emerging economies, shaping Myanmar's national policy and global entrepreneurship-finance alignment.

### Business 20 (B20)
- **URL:** https://thirdhemisphere.agency/clients/business-20-b20-
- **Industry:** Professional Services
- **Description:** Third Hemisphere helped Business 20 (B20) unite diverse SME perspectives into clear, actionable policy recommendations for the G20.

### G20 Young Entrepreneurs’ Alliance
- **URL:** https://thirdhemisphere.agency/clients/g20-young-entrepreneurs-alliance
- **Industry:** Professional Services
- **Description:** Third Hemisphere amplified G20 YEA entrepreneurship agenda, coordinating global policy engagement and communications to elevate youth entrepreneurship as a top economic priority.

### International Labour Organization (ILO)
- **URL:** https://thirdhemisphere.agency/clients/international-labour-organization-ilo-
- **Industry:** Education & Research
- **Description:** The ILO partnered with Third Hemisphere to align entrepreneurship, labour, and education policy across Fiji and the South Pacific, delivering practical policy frameworks and coordinated regional action.

### Financial services sector expertise
- **URL:** https://thirdhemisphere.agency/clients/financial-services-sector-expertise
- **Industry:** Fintech & Financial Services
- **Description:** Financial services brands sought rapid trust and category leadership; Third Hemisphere delivered integrated media relations, thought leadership, and strategic positioning across Australia & APAC.

### Australian Regional AI Network (ARAIN)
- **URL:** https://thirdhemisphere.agency/clients/australian-regional-ai-network-arain-
- **Industry:** Technology & Deep Tech
- **Description:** ARAIN's national rollout translated government funding into 7,500+ sign-ups and 100+ Tier-1 media placements through credibility-driven, regionally relevant AI storytelling.

### Australian Payment Plus
- **URL:** https://thirdhemisphere.agency/clients/australian-payment-plus
- **Industry:** Technology & Deep Tech
- **Description:** Third Hemisphere led a milestone-led communications campaign for Australian Payments Plus, elevating its public profile and highlighting the more than $1 trillion processed through AP+ systems.

### 129Knots × GLDB Partnership
- **URL:** https://thirdhemisphere.agency/clients/129knots-gldb-partnership
- **Industry:** Fintech & Financial Services
- **Description:** Elevated Australian Payments Plus from stealth by promoting its $1T payments milestone and securing top-tier financial media to build national awareness of Australia's payments infrastructure.

### MONEYME
- **URL:** https://thirdhemisphere.agency/clients/moneyme
- **Industry:** Fintech & Financial Services
- **Description:** Over a 10-year partnership, Third Hemisphere repositioned MONEYME from payday-lender perceptions to a trusted ASX-listed digital finance provider, delivering over 60 media placements across national business and fintech media and supporting multiple capital raising cycles.

### GPS Investment Fund
- **URL:** https://thirdhemisphere.agency/clients/gps-investment-fund
- **Industry:** Fintech & Financial Services
- **Description:** GPS Investment Fund's narrative-driven video translates generational investing into a human story, reinforcing long-term wealth-building and disciplined investing.

### Australian Ethical
- **URL:** https://thirdhemisphere.agency/clients/australian-ethical
- **Industry:** Fintech & Financial Services
- **Description:** Used Australian Ethical’s $5B FUM milestone to validate ethical investing’s performance, winning extensive national financial and mainstream media coverage.

### Neoretina Eyecare Institute
- **URL:** https://thirdhemisphere.agency/clients/neoretina-eyecare-institute
- **Industry:** Health & Life Sciences
- **Description:** Third Hemisphere elevated Neoretina Eyecare Institute's visibility through a tailored health communications program, establishing clinical credibility and securing media coverage in leading health outlets.

### My Home Constructions
- **URL:** https://thirdhemisphere.agency/clients/my-home-constructions
- **Industry:** Real Estate & Property
- **Description:** My Home Constructions in Hyderabad sustained luxury-brand dominance amid rising competition through precision performance marketing. The initiative delivered 7,000+ qualified leads at a $10 CPL, with a $73K monthly spend and top impression share in luxury terms.

### Snackster
- **URL:** https://thirdhemisphere.agency/clients/snackster
- **Industry:** Retail & Consumer
- **Description:** Third Hemisphere led Snackster's end-to-end branding for a bold frozen-snacks launch, driving rapid awareness and loyalty in a crowded market. Year one: 20% market share and 32% unaided recall.

### Property Sector Expertise
- **URL:** https://thirdhemisphere.agency/clients/property-sector-expertise
- **Industry:** Real Estate & Property
- **Description:** Third Hemisphere delivers data-driven property sector insights to Century 21 Australasia and Genworth Australia, powering thought leadership and strategic announcements.

### The Class of One
- **URL:** https://thirdhemisphere.agency/clients/the-class-of-one
- **Industry:** Technology & Deep Tech
- **Description:** The Class of One led a PR program announcing the 129Knots-GLDB maritime financing partnership, with Third Hemisphere driving targeted media across finance, tech and maritime outlets.

### Tyme Group
- **URL:** https://thirdhemisphere.agency/clients/tyme-group
- **Industry:** Fintech & Financial Services
- **Description:** Tyme Group sought rapid credibility in Singapore ahead of a capital raise. Third Hemisphere led a focused financial media program to boost investor visibility with tier-1 outlets.

### Fintech Nation
- **URL:** https://thirdhemisphere.agency/clients/fintech-nation
- **Industry:** Fintech & Financial Services
- **Description:** Refined Fintech Nation's brand narrative and positioning within Singapore's fintech ecosystem. Delivered a full brand refresh, new website, and strategic media program.

### Circulate Capital
- **URL:** https://thirdhemisphere.agency/clients/circulate-capital
- **Industry:** Sustainability & Climate
- **Description:** Third Hemisphere led Circulate Capital's Singapore launch for a landmark ocean-plastic fund in Asia, delivering 62 media features and building credibility for a new environmental finance category.

### Agtech market sector expertise
- **URL:** https://thirdhemisphere.agency/clients/agtech-market-sector-expertise
- **Industry:** Agriculture & Food Tech
- **Description:** Third Hemisphere secured national media and ecosystem communications for agtech startups and bodies like Cicada Innovations, GRDC and MLA, boosting visibility for Regrow and Sustinent.

### Sustainability sector expertise
- **URL:** https://thirdhemisphere.agency/clients/sustainability-sector-expertise
- **Industry:** Sustainability & Climate
- **Description:** Third Hemisphere crafted and executed climate-tech comms for a range of sustainability advocates and startups, building credibility and securing coverage across business, energy, and tech media.

### Championing leading tech cohorts
- **URL:** https://thirdhemisphere.agency/clients/championing-leading-tech-cohorts
- **Industry:** Technology & Deep Tech
- **Description:** Third Hemisphere elevated Australia's deep tech by guiding media for incubators and cohorts, launching programs, and coaching founders for media training.

### Polemos
- **URL:** https://thirdhemisphere.agency/clients/polemos
- **Industry:** Technology & Deep Tech
- **Description:** Polemos evolved from a blockchain gaming guild into a GameFi asset-collateral platform; Third Hemisphere delivered a global comms program to explain the model and secure milestone visibility.

### TP24
- **URL:** https://thirdhemisphere.agency/clients/tp24
- **Industry:** Fintech & Financial Services
- **Description:** TP24 used a coordinated global media strategy to announce a £345M Barclays debt facility across UK, EU, Switzerland and Australia, securing credible tier-one coverage.

### Cicada Innovations
- **URL:** https://thirdhemisphere.agency/clients/cicada-innovations
- **Industry:** Technology & Deep Tech
- **Description:** Over a nine-year campaign, Third Hemisphere positioned Cicada Innovations as Australia's leading deep-tech authority through sustained media coverage and CEO thought leadership.

### Scrut Automation
- **URL:** https://thirdhemisphere.agency/clients/scrut-automation
- **Industry:** Technology & Deep Tech
- **Description:** Scrut Automation partnered with Third Hemisphere to deliver data-driven analysis of property sector trends, buyer behavior, and regional investment opportunities for the Australian market.

### Health & Neuroscience experience
- **URL:** https://thirdhemisphere.agency/clients/health-neuroscience-experience
- **Industry:** Health & Life Sciences
- **Description:** Developed a strategic comms program for a leading health & neuroscience institution to translate brain research into accessible messaging, boosting brain-health awareness and national media presence.

## Client Testimonials
> "I have been dealing with Third Hemisphere for several years and they are a professional outfit that pays attention to the needs of media organisations, which I believe benefits their clients immensely. Pitches and the associated elements are delivered promptly, succinctly and smoothly packaged for optimal coverage. I have been grateful for the way they have dealt with requests."
> Tim McIntyre, Former Editor at NewsCorp’s Moneysaver HQ

> "Cicada Innovations has been working with Third Hemisphere on media relations since early 2017. With Third Hemisphere's support, we have been recognised as a leading voice for ‘deep tech’ in Australia. Our residents and their innovations are consistently featured across top tier publications. We are now regularly sought after for commentary by tier-1 journalists, and have built a brand and reputation that our partners trust and are investing in."
> Sally-Ann Williams, Former CEO at Cicada Innovations

> "The team at Third Hemisphere is great to work with. They pitch unique and timely technology stories that are relevant and interesting to our readers. They also write clear, informative, and catchy media releases and pitches – the angle is never hidden. This means my time isn’t wasted on editing, and instead I spend more time learning about their clients’ technologies, how they plan to take these to market, and what problem they solve."
> David Swan, Technology Reporter at The Australian

> "We’ve been working with Third Hemisphere for over a year and we’ve never had such consistent and impressive media exposure. They have a unique ability to understand complex finance and technology concepts, and then to turn these into creative and timely stories that capture the attention of our country’s leading journalists and editors. This has produced results with both our consumer lending and investor stakeholders."
> Mark Jones, CEO at SocietyOne

> "Hannah and Third Hemisphere understand the kind of content we are looking for at the Financial Review, and work well with their financial services clients to suggest story ideas that add value and will engage our audience.

They are one of the best agencies I worked with."
> Debra Cleveland, Editor at AFR Smart Investor

> "Within two months of hiring Third Hemisphere, our share of voice in media surged from 2% to 40% in the highly competitive neobank category. They efficiently engage with myself, the executive committee, and the marketing, partnerships, and platform teams to handle all of our corporate, consumer, and capital markets media in proactive, reactive, issues, and crisis communications. Media stories secured by Third Hemisphere have strongly assisted our capital raising efforts, and we are highly confident in Third Hemisphere’s ability to lead our communications strategy into an eventual IPO, and beyond. When it comes to banking, finance, and technology media engagement, there is no better choice of PR company."
> Steve Weston, CEO and co-founder at Volt

> "Hannah is the epitome of the communications professional: she is personable, attentive, strategic in her thinking, quietly forthright in her advice but also a good listener, a person able to distil the needs of her clients into straightforward, understandable and simple messages in easy-to-read, jargon-free language. As a former section editor of a major Sydney metropolitan newspaper, I can also confirm she is a delightful writer."
> Daniel John, Head of Group Public Affairs and Communications at CommBank

> "Hannah is an amazing communications professional. I have worked with many large, small, and well-known agencies and none of them come close to matching the work of Third Hemisphere. Hannah is an excellent writer with the ability to translate highly complex themes into easy-to-digest stories; a very rare talent."
> Petra Andren, Former CEO at Cicada Innovations

> "Hannah and the team at Third Hemisphere really understand our business and the industry sectors we operate in. Like us, they have a lot of hustle which we really appreciate given how hard it is for great success stories to break through all the noise that exists. Hannah and the team have great expertise and experience in being able to shape and direct our media efforts and how best to partner with media organisations to achieve the best outcomes. It always feels like Hannah is a part of our internal team and what we do together always goes so smoothly albeit the stress and chaos of multiple stakeholders."
> Alex Scandurra, CEO at Stone & Chalk

> "Hannah is simply the best in the public relations business – her manifest experience, strategic thinking, charm, and writing brilliance turn opportunities into real outcomes. Synthesising media and business objectives – she’s a weapon!"
> Clayton Howes, CEO at MoneyMe

> "We engaged Third Hemisphere to launch Super Fierce, and within just a few months they turned us into a nationally-recognised brand. As a result, we recently had the extraordinary experience of walking into a room full of top VCs and investors who all already knew who we were and what we were doing. We have experienced huge spikes in website traffic and revenue every time Third Hemisphere has run one of their media campaigns. The ROI on Third Hemisphere’s strategic PR is off the charts."
> Trenna Probert, Founder & CEO at Super Fierce

> "We engaged Third Hemisphere to lead our brand strategy development, and brand and website redesign. The complexity of our offering is not one that just any agency can easily capture - HydGene Renewables uses synthetic biology technologies to upcycle agricultural biomass and produce zero carbon chemicals for energy production and manufacturing. We were exceptionally happy with Third Hemisphere’s expertise in encapsulating what sets us apart, while guiding us through this rebranding journey. We couldn’t be happier with the insights from the Perception Audit, and the sexy new brand identity we’ve been delivered via the Brand Identity Guidelines and new website."
> Louise Brown, Cofounder & CEO at HydGene Renewables

> "We engaged Third Hemisphere primarily to heat up capital markets for our Series A funding round. Several high-impact tier-1 stories later, and we had already received unsolicited requests from investors for far more than we required. Needless to say, this was a phenomenal outcome and an excellent return on our PR investment. Nuclear fusion energy is also a complex and nuanced technology. We were very impressed by Third Hemisphere’s ability to translate technical scientific concepts into compelling stories that generated massive value."
> Warren McKenzie, Founder & Managing Director at HB11 Energy

> "We engaged Third Hemisphere to secure tier-1 news media consistently, put BindiMaps on the national and global stage as a category leader, and convince capital markets that disability tech was a huge investment opportunity. Not only did they knock this out of the park (our sales team is particularly impressed!), but they also displayed deep sensitivity and understanding of inclusive and technical language. This is why they are one of the best agencies for impact technology PR and marketing."
> Anna Wright, Founder & CEO at BindiMaps

> "The Riverside Company is a multinational private equity firm, with a 36-year history and over US $14 billion in FUM, that engages PR agencies globally. We engaged Third Hemisphere to support our Riverside Australia Fund in announcing several appointments and the $1.8 billion sale of our portfolio company, Energy Exemplar. Third Hemisphere achieved phenomenal results. Our news quickly became one of the most widely-read stories in APAC, and is now highlighted by venture capital leaders as one of the biggest climate tech success stories in Australian history. As a result, we chose Third Hemisphere as our APAC PR partner for the long term."
> Keith Davisson, Managing Director, Global Marketing and Communications at The Riverside Company

> "We engaged Third Hemisphere due to their clear expertise and media results within the financial services industry. It was refreshing to skip the part where we had to explain how it all worked. From day one the team displayed a delightful level of enthusiasm that never once abated. Every week they came up with new and creative ideas to align comms with our broader commercial goals, while also skilfully managing messaging sensitivities with care and professionalism."
> Bruno Bouchet, Head of Communications at Australian Payments Plus

> "We took a long and hard look at who we wanted to partner with for our first PR engagement because we'd heard all the horror stories about how it was a waste of time and money. We reviewed over 10 different firms to assess the right fit for our business, and the reason we chose Third Hemisphere was due to their experience with startups like ours. The determining factor was the people in the business. They are genuinely good humans who care and we shared the same ideas which made the collaboration a success, far exceeding our expectations. It goes without saying that I’d highly recommend them. Even if you're not thinking about PR, they are genuine human beings who are worth a chat."
> Chantra Hang, Sales Director at Vield

> "Virescent Ventures is Australia’s largest and most active climate tech venture capital firm. It was originally established within the world’s largest green bank, the Clean Energy Finance Corporation (CEFC), and spun out in 2022. We hired Third Hemisphere to create and implement a PR and marketing strategy that would put us on the map as an industry-leading and independent brand, generated awareness to help us raise our $200 million Fund II, and improved communications to investors. We are very happy with the results they achieved."
> Kristin Vaughan, Managing Partner at Virescent Ventures

> "Third Hemisphere successfully highlighted the urgency of corporate sustainability to Australian businesses nationally around our annual conference. They secured key tier-1 media opportunities, engaged business leaders, and drove event attendance and branding."
> Kate Dundas, CEO & Executive Director at UN Global Compact

> "I’ve worked with many PR companies, large and small, during my career. I can honestly say I’ve never been more impressed by both the level of energy and hustle displayed by Third Hemisphere and also the laser-sharp focus on aligning with our commercial/ strategic goals. There was no “media for media’s sake” approach here. Instead, they immediately grilled us on what we needed to succeed from a commercial perspective, then set about helping us achieve these goals using their PR prowess. Minister Ed Husic’s response to our Canberra Times piece was absolutely invaluable, and is driving critical funding conversations today. Propelling us to reach our 6-month SME signups goal in just 1 month speaks for itself!!!"
> Simon Wilson, Founder & CEO at ARAIN

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