What is the Play Today golf metaverse?

Play Today is a world-first web3 golf metaverse that lets fans experience golf tournaments, including the NSW Open Golf Championships, in an immersive 3D environment. Major brands like Adidas and Callaway have partnered with the platform.

Which brands are involved in the Play Today golf metaverse?

Adidas and Callaway are among the first major brands to join the Play Today golf metaverse, bringing their products and brand experiences into the virtual golf world alongside the NSW Open Golf Championships.

How does web3 technology apply to golf?

Web3 technology enables immersive, interactive golf experiences where fans can explore tournament venues in 3D, interact with brand partners, and engage with the sport in ways not possible through traditional media or broadcast.

Adidas and Callaway join world-first Play Today golf metaverse, ahead of NSW Open Golf Championships