USA regional capability
Technology & Deep Tech
- Media Coverage & PR
- Thought Leadership
- Content Marketing
US business and trade coverage for B2B technology, data, and energy clients, including PYMNTS, Entrepreneur, and NY Weekly. Delivered by Mariam Imran, who leads Third Hemisphere's US work.
The Challenge
US B2B technology companies are pitching into the most crowded media market in the world, where a funding announcement alone rarely earns a placement. The brief across these engagements was to find the angle a specialist business or trade desk would actually run: a data story, a category argument, or an executive point of view sharp enough to stand as a byline.
Our Strategy
Mariam Imran built pitches around the argument rather than the announcement, and wrote thought leadership for specialist B2B audiences instead of general business readers. Funding news went to payments and fintech trade press where the round mattered to the beat, while category arguments were placed as bylined commentary.
The Execution
Her consulting work covered a portfolio of US data, energy, and technology companies including Industrial Info Resources, NatureAlpha, Philips, Cohen Associates, Vida PW, Litify, and Bigleaf Connectivity, running media relations and thought leadership for each, alongside direct US media relations for fintech and technology clients.
The Results
Placements include Mamo's $4.3 million raise for UAE small business financing in PYMNTS, which states it reaches more than 10 million monthly unique visitors; a bylined argument for a legal technology company in Entrepreneur, whose site Similarweb measured at 3.16 million visits in February 2026; and a feature on Industrial Info Resources in NY Weekly.
- 10 million+ monthly unique visitors, PYMNTS
- 3.2 million monthly visits, Entrepreneur.com
- 7 B2B technology, data, and energy clients at a US PR firm