UK and EU regional capability
Fintech & Financial Services
- Media Coverage & PR
- Investor Relations
- Thought Leadership
Third Hemisphere announced TP24's GBP 345 million Barclays debt facility across the UK, EU, Switzerland, and Australia off simultaneous country exclusives, securing Bloomberg for the UK and EU. The campaign delivered 195 pieces of coverage against a 384 million combined readership, reaching over a million investors and SMEs.
The Challenge
TP24 needed to announce a GBP 345 million debt facility with Barclays while operating across several financial markets at once. A single announcement had to land as tier-one financial news in the UK and EU, in Switzerland, and in Australia on the same day, without the exclusives in each market cannibalising each other, and it had to reach investors and SMEs rather than only trade readers.
Our Strategy
Third Hemisphere ran one coordinated global media strategy across four regions. Each market got a localised release and a country-exclusive pitched to its leading financial publication, which is what makes simultaneous exclusives possible: Bloomberg took the UK and EU story, the Australian Financial Review took Australia. Both were timed to publish together, then syndicated globally so the reach compounded rather than fragmented.
The Execution
The UK and EU exclusive went to Bloomberg, the single most-read outlet among the European institutional investors the facility was aimed at. Localised releases followed in Switzerland and Australia, and the story was distributed globally once the exclusives had run. The same coordinated-exclusive method has placed Third Hemisphere clients into international financial media elsewhere: Circulate Capital's US$106 million Ocean Plastics Fund earned tier-one headlines in Nikkei, Reuters, and Bloomberg across 62 features, and Fremantle Seaweed's programme drew 287 global pick-ups including Reuters and Markets Insider.
The Results
The TP24 campaign produced 195 pieces of coverage and over 100 global syndications, against a combined online readership of 384 million and an estimated one million online views. It reached over one million investors and SMEs across the target markets and generated hundreds of new leads for future investment and business opportunities, all from one coordinated narrative. Behind the media programme, Third Hemisphere covers UK and European corporate communications through Mariam Imran, who leads the agency's UK and EU work and has run group marketing and communications across 11 countries including the UK and Switzerland for Habib Bank AG Zurich, with executive communications for senior leadership and internal programmes reaching over 7,000 employees.
- Bloomberg exclusive UK and EU launch coverage for TP24
- GBP 345 million debt facility announced with Barclays
- 195 pieces of coverage
- 384 million combined online readership