MONEYME
Fintech & Financial Services
Over a decade, MONEYME evolved from payday-lending perceptions to a trusted digital finance provider, guided by Third Hemisphere’s strategic comms program.
The Challenge
When MONEYME launched, it entered a highly scrutinised lending market often associated with payday lenders and negative consumer perceptions. As the company evolved into a technology-driven fintech and later an ASX-listed digital finance provider, it needed to reposition its brand as a credible and trusted player in the personal finance sector. This required building strong relationships with tier-one financial media, consistently communicating the company’s innovation and growth, and proactively managing reputational risks in a competitive and sensitive industry.
Our Strategy
Third Hemisphere implemented a long-term strategic communications program focused on building credibility, strengthening media relationships, and consistently shaping the company’s narrative in the financial services sector. This included delivering hundreds of tier-one media campaigns across corporate and consumer audiences, positioning MONEYME’s leadership as trusted voices in fintech, and proactively managing media engagement to highlight the company’s digital innovation and growth. The team also provided crisis communications support and reputation management to mitigate negative coverage and maintain strong relationships with key journalists across Australia.
The Results
Over nearly a decade, the partnership has significantly strengthened MONEYME’s reputation and market positioning. The company successfully transitioned from being perceived as a payday-style lender to a credible and trusted digital finance provider. Hundreds of tier-one media campaigns have generated consistent visibility across Australia’s financial and business media landscape, while strong journalist relationships have helped protect and reinforce MONEYME’s reputation. Strategic crisis management has also played a key role in mitigating potential negative coverage and maintaining positive industry perception.
- 10 Years STRATEGIC PR PARTNERSHIP
- Hundreds of Tier-1 Campaigns NATIONAL MEDIA VISIBILITY
- Brand Repositioning PAYDAY LENDER → TRUSTED FINTECH
- Crisis Navigation REPUTATION PROTECTION