129Knots × GLDB Partnership
Fintech & Financial Services
- Media Coverage
Elevated Australian Payments Plus from stealth by promoting its $1T payments milestone and securing top-tier financial media to build national awareness of Australia's payments infrastructure.
The Challenge
A new partnership between maritime fintech platform 129Knots and digital bank GLDB aimed to address financing gaps in the global marine fuel sector. The announcement needed to resonate beyond a typical partnership release, reaching financial, technology, and maritime industry audiences. The challenge was to position the collaboration as a meaningful innovation in maritime finance while securing credible coverage in high-value media across Asia and global markets.
Our Strategy
Third Hemisphere developed a targeted communications strategy focused on positioning the partnership as a forward-looking solution for maritime financing. The campaign combined strategic messaging, media outreach to finance, technology, and maritime trade publications, and coordinated announcement timing to maximize visibility. By aligning the narrative with broader industry challenges and innovation themes, the announcement was positioned for relevance across multiple sectors and geographies.
The Results
The campaign generated broad and credible media visibility, securing 18 pieces of coverage across leading regional and international publications. Tier-1 placements in financial, technology, and maritime trade outlets expanded the partnership’s reach across Singapore, Southeast Asia, and global industry audiences. The coverage strengthened 129Knots’ profile as a maritime finance innovator and reinforced GLDB’s positioning as a digital bank supporting next-generation financial infrastructure for global trade.
- 18 Pieces of Media Coverage Total press placements
- Tier-1 Financial & Industry Publications Tier-1 Financial & Industry Publications
- Singapore, SEA & Global Reach Regional and international audiences
- Stronger Leadership Positioning Brand credibility and visibility